John Larocca Email and Phone Number
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As a business & team leader, I have a proven track record of building and leading high-performance teams; a history of identifying and developing strong talent; an ability to work effectively at multiple levels within an organization and to engage multi-functional teams to deliver exceptional results. As a problem solver and business consultant, I have a passion for providing organizations with actionable information by transforming data into relevant intelligence to drive strategy and deliver incremental revenue and profit. Expert in understanding the connection between data structures, analytical methods and business applications to deliver actionable insights. Experience across a wide variety of marketing research, marketing science, and customer analytics techniques and with a variety of data sources: loyalty card, syndicated scanner, access & consumption panels, shipments, demographics, and media.As a thought leader and innovator, I have a history of innovation and developing new businesses and capabilities. Specialties & interests: Team and business leadership, client management, P&L ownership, partnership development, innovation, syndicated research, segmentation, marketing mix & marketing ROI, shopper Insights, test market and new product forecasting, quantitative and qualitative marketing research (access panels and consumption panels).
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Managing DirectorFractal Analytics Apr 2016 - PresentNew York, UsGeneral Manager of a global, multi-functional team bringing the full set of Fractal’s capabilities and assets to drive clients’ ability to institutionalize analytics and deliver insights that fuel business growth. As an Executive Team member, I help shape and guide Fractal’s strategic direction.
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Vice President & Practice HeadFractal Analytics Jul 2014 - Mar 2016New York, UsClient engagement leader responsible for a global team of account managers, analysts and solution delivery professionals. Dedicated to bringing the full set of Fractal’s capabilities and assets to the world’s leading consumer packaged goods company.
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Vice President, Client SolutionsMarket6 Nov 2013 - Apr 2014Deerfield, Il, UsGeneral Manager of multi-functional team supporting Market6’s business with their top grocery retail client and its suppliers. Directly responsible for building strong relationships and executing against retailer’s strategic and tactical plans while ensuring that day-to-day servicing requirements exceed clients’ expectations. -
Vice President, Media Solutions & PartnershipsDunnhumby Usa Apr 2009 - Jul 2013Brook Green, London, GbResponsible for developing and executing the company’s media partnership strategy; identifying, vetting and leveraging collaborative partnerships with companies that have complementary data assets and capabilities in order to develop innovative, customer-driven solutions. -
Vice President, Head Of Us InsightsDunnhumby Usa Dec 2006 - Apr 2009Brook Green, London, GbBuilt and led an insights team that addressed client sales and marketing issues through the application of statistics, econometrics, and marketing sciences on shopper loyalty card and transaction data.
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Senior Vice President & General ManagerIpsos Nov 2003 - Dec 2006Paris, FrLed a 50-person multi-functional client service, analytics, and project execution team supporting Procter & Gamble in the sales, consulting, and application of custom survey-based marketing research. Operations Manager for Cincinnati office of 125 employees. P&L responsibility in both roles. -
Senior Vice President, Analytic Technical ServicesIri Apr 2000 - Oct 2003Chicago, Il, UsBuilt and led a 100-member national team responsible for the execution and delivery of analytical projects. Services consisted of designing and evaluation of in-market tests, modeling/analysis of retail POS data, and custom analyses of household panel survey and purchase data.- Developed national structure, roles and staffing for new organization. Met all major rollout milestones.- Led the development of standard operating procedures, performance metrics & knowledge management process.- Team executed $87MM of analytical services, exceeding revenue & profit goals. Generated a six-point improvement in direct margin through effective pricing, expense management and productivity gains. Average project evaluation score exceeded goal. -
Svp & Gm/Client ServiceIri Jul 1995 - Mar 2000Chicago, Il, UsResponsible for client engagement strategy, volume, and profitability of Procter & Gamble account, -- IRI’s largest and most prominent account. Led a cross-functional team of 100+. Grew IRI’s P&G business from $18MM to $34MM in 5 years. Led two consecutive uncontested renewals of IRI's P&G contract.
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Vice President, Analytic Consulting GroupIri Sep 1991 - Jul 1995Chicago, Il, UsCreated and built a 20-member team of statisticians, economists, and marketing scientists responsible for the sales, delivery, and consulting on custom analytical projects for Cincinnati-based clients. Consulted with marketing research, brand management, finance, and sales clients to provide analytical solutions to a wide range of business issues. Addressed client business issues by designing and executing customized analyses utilizing a variety of multivariate statistical and econometric techniques. Executed numerous studies in the areas of Marketing Mix, Consumer and Trade Promotion Strategies, Media and Coupon Effectiveness, and SKU Rationalization. Created group and built revenue base to $7MM in less than 4 years. Established standard operating procedures, led talent acquisition and development, and led sales and consulting effort critical to winning P&G business from Nielsen and driving its success afterwards.
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Director, Decision Support SystemsIri Oct 1988 - Sep 1991Chicago, Il, UsProvided pre- and post-sales support for IRI’s suite of decision support software tools. Provided major CPG clients with ongoing applications support of IRI's first marketing decision support system to deliver insights based on POS scanner data.
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Marketing Science ManagerAvon Cosmetics Apr 1987 - Oct 1988Northampton, GbConsultant to internal business partners; designed and executed custom analyses ranging from simple descriptive data summaries to advanced multinomial data analysis techniques. -
Management Sciences AnalystKraft Foods Group Apr 1984 - Apr 1987Provided analytical services to internal business partners on a wide variety of production, distribution, and marketing issues. Methodologies ranged from simple custom analytic techniques to multinomial regression and optimization models
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Management Science AnalystAir Products And Chemicals Jun 1980 - Apr 1984Allentown, Pennsylvania, UsSupported logistics and production groups via small ad-hoc and large-scale analytical projects, mostly in the area of optimization techniques. Primarily responsible for building & updating mixed integer models of production and distribution network designed to optimize customer service and minimize production and distribution costs.
John Larocca Skills
John Larocca Education Details
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Ohio UniversityIndustrial & Systems Engineering
Frequently Asked Questions about John Larocca
What company does John Larocca work for?
John Larocca works for Fractal Analytics
What is John Larocca's role at the current company?
John Larocca's current role is Customer Strategy & Business Intelligence Executive.
What is John Larocca's email address?
John Larocca's email address is jo****@****mby.com
What is John Larocca's direct phone number?
John Larocca's direct phone number is +151331*****
What schools did John Larocca attend?
John Larocca attended Ohio University.
What skills is John Larocca known for?
John Larocca has skills like Analytics, Customer Insight, Segmentation, Marketing Research, Market Research, Strategy, Consumer Behaviour, Cross Functional Team Leadership, Shopper Marketing, Brand Management, Data Analysis, Fmcg.
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