Building authentic partnerships between brands and creators | Helping companies navigate the evolving creator economyAs a strategic partner to brands and agencies, I focus on solving complex influencer marketing challenges through data-driven approaches and AI-powered solutions. Passionate about helping teams scale their creator programs while maintaining authenticity and driving measurable results.Expertise in creator discovery, campaign optimization, and measuring true ROISpecialized in developing data-driven influencer marketing strategies across multiple platformsExperience in building and leading high-performing teamsBackground in helping brands find their perfect creator matches and build lasting partnershipsI regularly share insights on:Creator economy trendsBuilding sustainable influencer programsMeasuring campaign effectivenessBrand safety and authenticity in partnershipsOpen to connecting with fellow marketing leaders and those passionate about the future of creator partnerships.

Spearheading the adoption of Prophet Influence, our AI-powered influencer marketing platform within the Stagwell Marketing Cloud. Prophet Influence revolutionizes how brands discover, manage, and analyze creator partnerships:-Lead strategic consultations with enterprise clients to implement AI-driven influencer marketing solutions, significantly enhancing their ROI and campaign effectiveness.-Utilize our proprietary AI algorithms to help clients identify ideal creators, predict campaign performance, and optimize influencer strategies across multiple platforms.-Demonstrate the platform's unique capabilities in real-time tracking, brand safety features, and comprehensive ROI reporting to drive client success and retention.-Collaborate with cross-functional teams to continually refine our AI models, ensuring Prophet Influence remains at the forefront of the rapidly evolving influencer marketing landscape.

We analyze billions of data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments and more. Our on-demand insights team uses proprietary technology to identify, license, clean and analyze the data many of the world’s largest investment funds and corporations depend on.

Brandwatch is the world’s premier social suite, empowering over 7,500 of the world’s most admired companies to understand and engage with customers at the speed of social.Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

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•Developed strategies and implemented projects to improve sales in the long and short-term and beat sales from the previous year in each quarter•Led store which ranked #1 for customer service out of 79 district stores for two years•Managed Sales Floor Team of over 200 individuals•Head of Management development program to identify and prepare employees for promotions•Oversaw all areas of the store including grocery, hardlines, clothing and customer service.•Hired, trained and developed over 200 employees.•Planned lay-out of brand new store

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•Promotion of blood drives by reaching out to local media affiliates to ensure the highest number of donor turnout possible.

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