John Ludlow Email & Phone Number

Austin, Tx, Us

Cuyahoga Falls, Ohio, Us

- Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns - Communicating with clients regularly to discuss goals and deliver results- Reduced client churn by 15% year over year- Designed new pricing matrix to maximize profit with “surge pricing” model- Developed new reports and statistics to better define the monetary return and elevate the effort of the team

Ch

- Responsible for country specific campaigns worldwide. Increased overall conversions with localized messaging and regional events.- Conversion optimization of ad test and landing page A/B testing produced 10% lift in net profit- Reporting that demonstrated the effect of online ads and not just platform statistics. Helped communicate that our department exceeded company goals- Worked with team to eliminate unnecessary projects and replace with “tech debt” to sure up the attribution and tracking across campaigns.- Strategy developed alongside sales team to ensure alignment on KPIs and company goals

- Developed the vision and growth strategy of company partner acquisitions- Implemented new successful revenue models based on CRM data- Secured partnerships with major brands including PayPal, Learfield, Foursquare, Special Olympics, universities, NFL players, MLB players, USFL- Lowered departmental overhead costs by 20% in first year