I am responsible for the BSc. and MSc. programs in E-Commerce and I develop, manage and lead the entpreneurial education and activities at the university.

smart impact creates unique and actionable Digital Marketing Insights for its clients.

Etribes enables leading companies across industries to understand, develop and execute digital business.

I helped the two founders as a part-time co-founder, angel investor and strategic advisor to grow vchfy into an attractive niche SaaS-business with hundreds of clients, many of which are well-known brands in Germany and beyond.In 2023, we sold vchfy GmbH to COUPONS4U GmbH, a leading deal-publishing platform in Germany to leverage significant synergies for both business models.

Akanoo's on-site marketing technology connects visitors of online-shops with tailor-made incentives to boost shop revenues and profits. We address website visitors at the right moment with the right promotions while they are still surfing the shop site. Akanoo increases the likelihood of purchases and reduces bounce rates. Akanoo turns expensive visitors into profitable customers.Akanoo gained significant traction, increasing revenues at three-digit yearly growth rates, and targeted all… Show more Akanoo's on-site marketing technology connects visitors of online-shops with tailor-made incentives to boost shop revenues and profits. We address website visitors at the right moment with the right promotions while they are still surfing the shop site. Akanoo increases the likelihood of purchases and reduces bounce rates. Akanoo turns expensive visitors into profitable customers.Akanoo gained significant traction, increasing revenues at three-digit yearly growth rates, and targeted all major European markets such as Decathlon, C&A, FC Bayern Munich, Hagebau, Thalia and many more. Our client list featured many of Europe's top e-commerce players.My responsibilities included financials, international sales, key account management, recruiting and marketing. Show less

Thomas J. C. Matzen GmbH is a Hamburg-based family-office with roots in private equity that now invests in any asset class from forests to high-tech startups.- Identified opportunities with focus on highly innovative B2B services- Successfully started opportunity-related ventures- Acquired 7-digit funding, taking the venture from start to series A- Rapidly established significant traction, growth and revenues

- Taught to 400+ students in innovation management, entrepreneurshipand industrial marketing management and successfully advised 20+ master thesis projects.- Provided executive education on innovation management to senior industrial and finance managers- Co-executed and delivered a six-digit innovation-project in the aviation industry- Completed PhD research in behavioral market economics and innovation evaluation- Thesis title: "Judgmental biases in the evaluation of… Show more - Taught to 400+ students in innovation management, entrepreneurshipand industrial marketing management and successfully advised 20+ master thesis projects.- Provided executive education on innovation management to senior industrial and finance managers- Co-executed and delivered a six-digit innovation-project in the aviation industry- Completed PhD research in behavioral market economics and innovation evaluation- Thesis title: "Judgmental biases in the evaluation of innovations: experiments with information markets", graded magna cum laudae (very good) Show less

- Established a congruent brand appearance for a wholesale business (wooden sledges / sleds)- Developed brand-related means of communication: website, product branding, ci- Introduced the brand to consumer perception for increased company awareness, recognition and referral and re-buying decisions- Enabled purchasing and branded listing by Germany's largest-online and brick & mortar-retailers such as Amazon, Real, Hagebau, and many more.

- Developed a new market research product for fact-based market data in the fashion industry- Contacted and developed leads via cold calling in a novel market- Engaged in initial collaborations with prospects, clients and industry partners- Took the product from prototype to first sold version to large institutional clients in 8 months

Supply-chain management, In-house logistics, Online crowdsourcing