Jay Marhefka Email & Phone Number

Boca Raton, FL, US

Fort Lauderdale, Florida, United States

Director of Marketing overseeing strategic marketing initiatives for a network of 350 franchise locations, focusing on brand positioning, consumer engagement, and regional market penetration strategies. Health and Wellness space.

Boca Raton, Florida, United States

• As Marketing Manager at a boutique headhunting firm, I leverage my expertise to craft and execute targeted marketing strategies that elevate the brand presence and attract top-tier talent. My proven track record in.
• Developed and executed highly effective retargeting campaigns, leveraging data-driven insights to re-engage and convert prospects, contributing to overall sales and revenue growth.
• Through strategic marketing strategy, lowered client acquisition costs and increased revenue 3yrs
• Successfully drove significant growth in the digital space through strategic marketing initiatives, resulting in increased online visibility, engagement, and conversion rates. Launched expansion offices for continued.
• Orchestrated a comprehensive campaign to achieve a perfect 5-star Google rating, demonstrating a commitment to customer satisfaction and enhancing the brand's online reputation.

Boca Raton, Florida, United States

• The marketing and design consulting group guides companies through strategic direction, image revitalization, large-scale project execution, special initiatives, media procurement, and brand reinvigoration. Our.
• Ocean Wine & Spirits / July '22 - Oct '22 (Contract)Interim Director of Marketing - Full internal, external rebrand with overhaul of loyalty and sales process
• Thomas Produce Co (Contract)Large-scale inventory database aggregation and e-commerce project. Third-party reseller integrations
• Crafty Tours (Contract)Full website buildout, 3rd party integrations and marketing acquisition collateral
• Glades Talent (Contract)Client referral development, social media strategy, internal communications programs

Miami/Fort Lauderdale Area

• Strategic alignment of marketing strategy with company vision to surpass $70 million in revenue. Executed sales & marketing plans for all revenue channels, optimizing ROI within the budget. Led sales development.
• Oversaw all marketing efforts for 29 brick and mortar retail locations and 1 e-commerce website.
• Managed, Forecasted, and Strategized usage of the marketing budget of over $750k.
• Planned, marketed, and executed over 100 events a year both internally and at offsite locations.

Boca Raton, Florida

• Created interactive digital campaigns for national advertisers and radio stations across the US activated by the Shazam App. Conceptualized client campaigns, produced and wrote content, oversaw creative & design.
• Enriched existing client relationships to increase spending and continued use and integration of radio products.
• Developed sales tools and collateral to educate oncoming clients to the product, allowing for a smoother transition and faster turnaround to product usage.
• Lead project manager for the development and implementation of internal project management software. Software successfully streamlined the creative process and improved efficiency from start to finish.
• Lead Interactive Project Manager for National Accounts. Clients include Geico, Fanatics.com, Interscope Records, Republic Records, Tax Act, and more. Managed 75 accounts simultaneously.

Ft. Lauderdale, Florida

• Strategic realignment of sales, marketing and advertising efforts resulting in continued gains year over year with over $40 million in revenue. Continued to develop the Crown brand to align with the vision and.
• Developed a new multichannel marketing strategy resulting in increased sales 3 years straight (First year over year sales increase in 6 yrs.) Responsible for $40+ Million in Sales and Revenue while managing a marketing.
• Expanded and grew customer loyalty program by 200% to 100,000 contacts through CRM strategy implementation, web integration and in-store employee training programs.
• Researched and designed a comprehensive in-store sales protocol for employees to increase average ticket amount and better the customer experience. The result was increased gross profit and 3 years increased average.
• Spearheaded a new in-store tasting program resulting in newly generated revenue stream
• Conceptualized and implemented new social media program - grew presence and audience by almost 10x over 3 years creating a higher ROI for marketing campaigns.

Boca Raton

• Project Manager for Sun Broadcast Group marketing department. Oversaw marketing, strategic positioning, market research and airtime acquisition for brokered radio shows. Maximized ROI for client campaigns through data.
• Negotiated with radio affiliates to obtain better rates, times and bonus inventory for clients. Achieved a success rate of almost 90% when cutting rates or gaining bonus inventory for clients.
• Project Manager for all marketing initiatives
• Spearheaded social marketing program

Worcester, Massachusetts, United States

• Conceptualized and created all marketing materials, website design, and positioning for company launch. Create, develop, and drive all aspects of the company's online marketing strategy, including targeted marketing.
• Brought company to be 2nd largest local provider for web-based wedding planning services in MA.
• Acquired 500+ vendors across fifteen different industries throughout New England
• Acquired 1200+ active end-users

Worcester, Massachusetts

• Leadership role in driving and overseeing all facets of design, direction, and planning to assist clients in achieving their marketing objectives and introducing their products through innovative mediums. This.
• Golds Gym, Boston Billiards, The Boston Home Show, Men's Warehouse, Worcester Professional Baseball, Niche Hospitality Restaurant Group, Ozark Radio Network, New England Flower Show, Mr. Tux and the DCU Center Worcester

• Responsible for acquiring airtime and new radio shows to be sold by sales division. Negotiated rates and contracts and bid on new show acquisitions. Began as an Account Manager, was promoted to my own department.
• Successfully developed and spearheaded a new program that increased the company's portfolio of shows and inventory that could be turned around to generate more revenue.
• Oversaw all new talent signings and Inventory acquisitions for radio division, increased airtime inventory 600% during term by spearheading new acquisition program.
• Created efficient logistics programs to track inventory and sales. Oversaw talent accounts and development.

Associates, Business Administration

Activities and Societies: Men's Golf Team

Bachelor Degree, Business Management

Activities and Societies: Mens Golf Team