Director of Marketing overseeing strategic marketing initiatives for a network of 350 franchise locations, focusing on brand positioning, consumer engagement, and regional market penetration strategies. Health and Wellness space.

As Marketing Manager at a boutique headhunting firm, I leverage my expertise to craft and execute targeted marketing strategies that elevate the brand presence and attract top-tier talent. My proven track record in driving growth through innovative campaigns and digital initiatives produces a dynamic and results-driven environment for the firm.• Developed and executed highly effective retargeting campaigns, leveraging data-driven insights to re-engage and convert prospects, contributing to overall sales and revenue growth. • Through strategic marketing strategy, lowered client acquisition costs and increased revenue 3yrs• Successfully drove significant growth in the digital space through strategic marketing initiatives, resulting in increased online visibility, engagement, and conversion rates. Launched expansion offices for continued growth in Phoenix and Dallas Markets.• Orchestrated a comprehensive campaign to achieve a perfect 5-star Google rating, demonstrating a commitment to customer satisfaction and enhancing the brand's online reputation.

The marketing and design consulting group guides companies through strategic direction, image revitalization, large-scale project execution, special initiatives, media procurement, and brand reinvigoration. Our portfolio spans from modest website revamps and branding endeavors to the inception and formulation of entire brands and concepts.• Ocean Wine & Spirits / July '22 - Oct '22 (Contract)Interim Director of Marketing - Full internal, external rebrand with overhaul of loyalty and sales process• Thomas Produce Co (Contract)Large-scale inventory database aggregation and e-commerce project. Third-party reseller integrations• Crafty Tours (Contract)Full website buildout, 3rd party integrations and marketing acquisition collateral• Glades Talent (Contract)Client referral development, social media strategy, internal communications programs

Strategic alignment of marketing strategy with company vision to surpass $70 million in revenue. Executed sales & marketing plans for all revenue channels, optimizing ROI within the budget. Led sales development through internal and external programs. Managed design projects for advertising initiatives. Cultivated effective relationships with external agencies, consultants, strategic partners, and opinion leaders.• Oversaw all marketing efforts for 29 brick and mortar retail locations and 1 e-commerce website.• Managed, Forecasted, and Strategized usage of the marketing budget of over $750k.• Planned, marketed, and executed over 100 events a year both internally and at offsite locations.

Created interactive digital campaigns for national advertisers and radio stations across the US activated by the Shazam App. Conceptualized client campaigns, produced and wrote content, oversaw creative & design process, and analyzed data and metrics post-campaign to provide a comprehensive campaign assessment. SBG had the exclusive right to sell the Shazam for Radio platform, and I was on the front lines educating about the product while also offering turnkey marketing solutions for clients.Highlights:• Enriched existing client relationships to increase spending and continued use and integration of radio products. • Developed sales tools and collateral to educate oncoming clients to the product, allowing for a smoother transition and faster turnaround to product usage. • Lead project manager for the development and implementation of internal project management software. Software successfully streamlined the creative process and improved efficiency from start to finish. • Lead Interactive Project Manager for National Accounts. Clients include Geico, Fanatics.com, Interscope Records, Republic Records, Tax Act, and more. Managed 75 accounts simultaneously.

Strategic realignment of sales, marketing and advertising efforts resulting in continued gains year over year with over $40 million in revenue. Continued to develop the Crown brand to align with the vision and direction of the new ownership group while keeping 60 years of brand integrity. Oversaw direction, implementation, and creative for stores marketing and advertising initiatives. Highlights:• Developed a new multichannel marketing strategy resulting in increased sales 3 years straight (First year over year sales increase in 6 yrs.) Responsible for $40+ Million in Sales and Revenue while managing a marketing budget of $350k-$400k• Expanded and grew customer loyalty program by 200% to 100,000 contacts through CRM strategy implementation, web integration and in-store employee training programs.• Researched and designed a comprehensive in-store sales protocol for employees to increase average ticket amount and better the customer experience. The result was increased gross profit and 3 years increased average ticket while maintaining a stronger client base.• Spearheaded a new in-store tasting program resulting in newly generated revenue stream• Conceptualized and implemented new social media program - grew presence and audience by almost 10x over 3 years creating a higher ROI for marketing campaigns.

Project Manager for Sun Broadcast Group marketing department. Oversaw marketing, strategic positioning, market research and airtime acquisition for brokered radio shows. Maximized ROI for client campaigns through data analysis and rate negotiations.Highlights:• Negotiated with radio affiliates to obtain better rates, times and bonus inventory for clients. Achieved a success rate of almost 90% when cutting rates or gaining bonus inventory for clients. • Project Manager for all marketing initiatives• Spearheaded social marketing program

Conceptualized and created all marketing materials, website design, and positioning for company launch. Create, develop, and drive all aspects of the company's online marketing strategy, including targeted marketing campaigns that resulted in customer acquisition and revenue, significantly impacting business growth and bottom line. Drive specific marketing initiatives focused on acquisition, including online marketing link building programs, refer a friend program, partner bundles, email marketing campaigns and promotions, SEM, SEO, and Brand reinforcing activities with full ownership of the company's key site areas like welcome page, buzz page, point of sales, and all member communications. Manage relationships with external agencies, consultants, strategic partners and industry leaders. Highlights• Brought company to be 2nd largest local provider for web-based wedding planning services in MA.• Acquired 500+ vendors across fifteen different industries throughout New England • Acquired 1200+ active end-users

Leadership role in driving and overseeing all facets of design, direction, and planning to assist clients in achieving their marketing objectives and introducing their products through innovative mediums. This encompassed a diverse range of responsibilities including design, media buying, strategic planning, and more. As the lead creative force, I orchestrated campaigns across various channels including print, outdoor, digital, radio, and television, ensuring a cohesive and impactful brand message. Additionally, I took charge of acquiring new clients through a multi-faceted approach involving inside leads, networking efforts, and engagement with business-to-business (B2B) groups.Highlights:• Golds Gym, Boston Billiards, The Boston Home Show, Men's Warehouse, Worcester Professional Baseball, Niche Hospitality Restaurant Group, Ozark Radio Network, New England Flower Show, Mr. Tux and the DCU Center Worcester

Responsible for acquiring airtime and new radio shows to be sold by sales division. Negotiated rates and contracts and bid on new show acquisitions. Began as an Account Manager, was promoted to my own department shortly after to head up a program I conceptualized and developed. Highlights: • Successfully developed and spearheaded a new program that increased the company's portfolio of shows and inventory that could be turned around to generate more revenue.• Oversaw all new talent signings and Inventory acquisitions for radio division, increased airtime inventory 600% during term by spearheading new acquisition program.• Created efficient logistics programs to track inventory and sales. Oversaw talent accounts and development.