•Developed professional relationships with clients, while discussing objectives and assessed their needs.•Researched market to accurately target niche, location, online presence, and competitive data.•Prepared and presented visual opportunities and merchandising recommendations to increase sales.•Implemented marketing and social content calendars, increasing the following and engagement by over 100%.•Developed interior designs/interior decor directions that reflected the brand personality. Included color palettes with paint codes, lighting options, finishes, and furniture recommendations.

• Provided creative leadership and fostered a collaborative work environment between internal and external teams. • Oversaw end-to-end creative process from concept to execution for national brand campaign and elements across all marketing and media channels. • Led cross-functional collaborations and projects for national partnership programs, providing design solutions to ensure all creative output was on brand and met internal client business objectives.• Ensured consistency and alignment with our brand identity across all national creative assets, maintaining brand guidelines, supporting evolutions as needed. • Led social media content and strategy for 6 channels, including the launch of TikTok, Spotify, and Pinterest, ensuring our channels are adding value to our brand. •Advocate for making NAPA cool again.

• Lead Account Strategist on key accounts building client relationships with effective communication and strategic recommendations. (Clients: eegee’s, Erik’s DeliCafè, Vietvana, Olga’s Kitchen, Sankranti, and Chasin’ Tails)• Developed strategic plans and tactical recommendations to improve the overall brand experience and consumer connection.• Project managed and directed creative team on channel strategy, creative content, and messaging for creative outputs and social media.• Developed templates and implemented processes that improved communications and efficiencies of the agency.

• Led, directed, mentored, and evaluated a team of graphic designers and post-production artists.• Increased department efficiency by introducing project management tools and implementing processes to streamline communication.• Ensured all creative production was executed on-time, on-strategy, and on budget.• Planned, managed, and executed the comprehensive workflow of all assignments for the creative team to ensure all deadlines were met. • Assistant Project Manager for the bi-annual catalog including producing a visual timeline, setting up weekly communication meetings and streamlining communication between cross-functional teams.• Initiated a full external brand audit to evaluate and establish brand standards across all marketing channels.• Designed and styled inspirational spaces featuring our newest (and/or best selling) rugs and home accessories.

• Led the creative development of new restaurant concepts for brands such as Beni’s Cubano, Chido+Padre’s, and Street Taco.• Successfully executed the design of creative projects utilizing strategic approach and creative skills.• Directed brand logos, compelling stories, and themes for Visual Identity System brand books.• Cultivated relationships with vendors during new, upcoming beverage and marketing programs.• Directed content and design with marketing materials to drive trial and repeat business. • Collaborated with Interior Designers and Contractors to enhance the visual brand experience throughout the space.• Produced brand architecture content such as storyboard, analytics, and mission & vision statement.

• Hired as a bartender in 2009, promoted to design intern in 2014, and then achieved a Corporate Member role in 2015.• Developed a brand Visual Identity System/Style guide in 2015 and refreshed the brand in 2016.• Responsible for overseeing interior design and décor for the new restaurant to ensure brand experience was consistent, yet unique to the location.• Increased marketing funds and sponsorships up to $150k annually by leveraging product placement and beverage programs.• Grew following by 400% by developing and managing social media and launched e-commerce store.• Increased sales utilizing customer service and marketing techniques while collaborating and supporting Field Marketing Managers and Catering Directors; resulting in $200k annual sales increase.• Increased market share by managing advertisements, events, programs, and all creative initiatives.• Worked with cross-functional teams for marketing campaigns launches and programs for social media and PR.• Facilitated website updates and initiated the transition to a mobile friendly platform.

•Multi-tasked to ensure the guests are having a unique dining experience that aligned with brand standards. •Created recipes unique to our guest's requests.•POS training •Trained new staff on standards of the Tin Lizzy's brand including beverage and food specifications, suggestive selling, friendliness, anticipation of guest's needs, and expectations of guest experience from enter to exit.•Organized staff floor charts according to staff strength and sales volume.•Consulted with the Director of Operations and the owner when it comes to the interior and/or exterior aesthetic of the restaurants.

• Worked closely with the Director of Marketing during the development of marketing and promotional material.• Community Management and stewardship on social and review sites for brand consistency. • Assisted with the CRM and evaluated the target market assuring promotional collateral engaged audiences.• Developed creative strategies for new promotional collateral content and layouts, while maintaining consistency with each individual brand’s visual identity.

As a part of a special collaboration class, SCAD and Kmart teamed up to re-brand Joe Boxer.Titles: Lead presenter, content manager, copywriter, fashion merchandiser, and marketing ideator. •Researched brand, demographics, and competition to come up with a marketing strategy for re-launch.•Created a full brand re-launch marketing campaign and presented it to K-Mart executives.•Sketched and designed for retail layouts, hangtags, and packaging while working close with interior design, graphic design, and advertising colleagues. •Created copy for the Joe Boxer take-away presentation book and managed the details of the Visual Identity System that would make the aesthetic cohesive and representational of the brand.

•Listened to client's needs to create and communicate a skincare and makeup regimen suited to their lifestyle.•Researched runway trends and translated them to everyday makeup looks for women. •Assisted in organizing and working our free "Champagne and Shadows" event every season to present new seasonal makeup looks to client list.•Educated clients about makeup and skincare products to pass knowledge on and to increase sales.•Provided tailored makeup artistry to women of all ages, races, and backgrounds.•Makeup artist and team member representing AB and executing makeup looks for individual weddings, bridal trade shows, photo shoots, runway shows, and charity events.