João Paulo Veloso Notini Email & Phone Number

Brazil

• Led a marketing team responsible for the 4 primary key accounts of the marketing agency, contributing to over half of the company's annual revenue.
• Managed a team of 9 growth hacking professionals, including Customer Success Managers, UX Designers, SEO & Content Manager, Paid Media Specialist, Social Media Specialist, and Inbound Marketing Analyst.
• Acted as the Product Owner for projects in Asana (CMS) to launch domestic and international marketing campaigns.
• Educated clients and colleagues on agile methodologies and RD Station (marketing automation tool).
• Monitored customer success metrics, such as NPS, Health Score, ROI, and Churn Rates.
• Developed 2 strategic partnerships and identified 4 business opportunities referred by clients.

Brazil

• Successfully increased the contract value of the largest key account by 20%.
• Applied agile methodologies, primarily Scrum, to manage all projects inside Asana (CMS).
• Spearheaded inbound marketing campaigns with automation flows, executed outbound strategies, and led Account-Based Marketing (ABM) projects, boosting lead generation and customer engagement.
• Proficiently managed and analyzed data from RD Station, enhancing marketing campaign effectiveness and ROI.
• Created marketing content such as e-mails, infographics and e-books, for different industries, like CPG, C&C, agrobusiness, electro and fashion.

Belo Horizonte, Minas Gerais, Brazil

• Spiked inbound sales with a daily average of US$ 1500.00 in deals.
• Enhanced customer satisfaction by optimizing the feedback process which impacted notable companies like Volvo, GE, Komatsu, Novo Nordisk, Philips, Magnesita, Paul Wurth, Sumiriko, and more.
• Supported the establishment of strategic partnerships with global stakeholders from Europe, Asia, and North America.

Contagem, Minas Gerais, Brazil

• Slashed operational costs through improved national and international stakeholder management, particularly with Chinese suppliers, leading to a 20% increase in the company's Q2 financial results.
• Implemented a more efficient coding system for over 120 inventory items.
• Identified and addressed flaws in the ERP system that were impacting processes across departments.
• Created marketing content in English to support the marketing team.

Shanghai City, China

• Designed a cold call and e-mail marketing process to target potential clients in Brazil and other Latin American countries (Mexico, Colombia, Chile, Paraguay).
• Provided outstanding service in Portuguese and Spanish through phone, Skype, and email.
• Became the first employee to deploy outbound actions and secured over 150 leads within the first 3 months.
• Became the first employee to deploy outbound actions and drove over 150 leads within the first 3 months.
• Participated in quality control inspections within stakeholders (Chinese factories).

Shanghai City, China

• Developed and presented with a multicultural team of 4 cohorts, an entry strategy for Pottery Barn's business in China as part of a module in the Hult International Business Masters program.
• Collaborated to conduct over 5,000 in-person and online interviews.
• Analyzed the performance of local competitors.
• Delivered a crucial and concise report to the company's C-level executives.

Belo Horizonte E Região, Brasil

• Proofread academic articles and assisted with interviews, transcriptions, and international conferences.
• Participated in the FDC Ranking of Brazilian Multinationals (2014 edition), which included over 160 Brazilian multinationals (breaking the previous year's record), and supported its research, analysis, and press release.

Master'S Degree, International Business

HULT, a US Business School, has a triple accreditation, and it is recognized by three of the most prestigious international accrediting.

Bachelor'S Degree, International Relations And Affairs

Activities and Societies: Undergraduate thesis attached. (PT)Specializing in teaching and research in the business and economics area.