Jonathan Knowles Email and Phone Number
C-level advice on the human dimension of business strategy, especially regarding corporate purpose, reputation and brand. Author of five articles in Harvard Business Review and fifteen in the MIT Sloan Management Review (nine of which form "The Strategy of Change" series). Also published in the Wall Street Journal, Marketing Management, Professional Investor, and Intellectual Asset Management.
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FounderType 2 Consulting Jun 2006 - PresentEffective market strategy that aligns the interests of the strategy, marketing, finance and accounting functions -
Senior StrategistWolff Olins May 2005 - May 2006London, GbLeader of the brand strategy and measurement practice based in New York -
Managing DirectorBrand Finance Mar 2004 - Jun 2005London, GbManaged the US operations, and established Brand Finance Canada. Focus of work was the quantification of the contribution of branding and marketing to the overall value of businesses -
Senior Vice PresidentBrandeconomics Sep 2001 - Mar 2004Consulting using empirical analysis of the role of brands in creating value (analysis based on the BrandAsset Valuator data on brand health, and EVA data on corporate performance)
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Chief Marketing OfficerNupremis Oct 2000 - Sep 2001CMO for a cloud company doing hosted ERP (although we used the term “managed services provider” back then)
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Head Of ConsultingWolff Olins Sep 1995 - Oct 2000London, GbHead of consultant resource for Europe's leading corporate identity and branding agency. Member of the team that set up Wolff Olins USA -
ManagerMarakon Associates Mar 1992 - Jul 1995New York, New York, UsConsultant with value-based strategy firm. Experience in the beverages, IT and pharmaceuticals industries
Jonathan Knowles Education Details
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InseadBusiness Management -
University Of BristolFrench & Political Science
Frequently Asked Questions about Jonathan Knowles
What company does Jonathan Knowles work for?
Jonathan Knowles works for Type 2 Consulting
What is Jonathan Knowles's role at the current company?
Jonathan Knowles's current role is Market strategy for companies that don't trust marketing.
What schools did Jonathan Knowles attend?
Jonathan Knowles attended Insead, University Of Bristol.
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