Jabari Powell Email & Phone Number

Los Gatos, Ca, Us

New York, Ny, Us

New York, New York , Us

Proactively created a dual-role position for myself, using heavy content and music strategy background to consult various production teams within MTV and lead their creative strategy Develop pitch ideas, lead brainstorming sessions and work with team leads to create music-based digital originals and talent-specific content

New York, Ny, Us

Manage MTV, Wild ‘N Out and several other YouTube channels with over 15M subscribers by scheduling, uploading, optimizing, and managing community postingsPartnered in the launch of eight new YouTube channels to help expand MTV’s digital footprint and create engaged communities, which added 600M views, 3.8B minutes, and 1.7M subscribers to the MTV YouTube channel within one yearServed as the creative and casting director for MTV’s Sneaker Wars which increased views by 6M and minutes watched by 28M Continuously serve as the YouTube lead for new series development, from pre-production to postmortem reports, identifying trends and user insights to leverage for future video strategies on a weekly, monthly, and quarterly basis Provide content recommendations to MTV News, VH1, BET, and Nickelodeon, helping to identify ways to optimize concept and production, based on data and insights, to then present to the CMO, SVPs, and other key stakeholders

Led creative direction for domestic and global partnerships and served as executive producer for Complex’s “Weekend Warm-Up” livestream series Continuously work in talent acquisition for WAXX.FM and take part in event planning and yearly activations

New York, Ny, New York, Us

Served as the creative director for the UCLA x Venice Beach Drive 4 photoshoot which led to the highest performing social posts featuring Drive 4 footwear to date Created and developed UA Basketball’s YouTube channel and original content series, such as Homecourt and Shoot Your Shot, which led to a 20% channel subscriber increase, increased viewership and average viewer retention Aided in influencer marketing and talent management, winning over 2.5M impressions on social platforms and 53.6M through social conversations

London, London, Gb

Worked with team and external partners to identify first-to-market opportunities and define custom social user experiences (L’Oréal x Snapchat, featured in Adweek) Served as strategy lead and compiled client research, competitive data and social platform information which resulted in acquisition of the Hertz accountTraffic and set up tracking elements to measure social media buys Identified optimization opportunities and presented media recommendations

London, Gb

Casting Director: A$AP Rocky - “Multiply” — 50MM views*Casting Director/Associate Producer: A$AP Rocky - “Jukebox Joints” — 7MM views*Associate Producer: Mark Ronson Ft. Keyone Starr - “I Can’t Lose” — 5MM views*

Los Angeles, Ca, Us

Associate Producer/Casting Director: Keith Ape "It G Ma Remix" f/ A$AP Ferg, Father, Dumbfoundead & Waka Flocka Flame

New York, Ny, Us

• Influencer Management: Oversaw influencer management and social partnerships, including the successful Droga5 x Google Android OOH campaign.• Content Strategy: Crafted comprehensive content strategies and market expansion briefs, contributing to effective social media account management.Developed and presented content strategy briefs for Team Epiphany’s social accounts and market expansion briefs for Hpnotiq’s #Since2001 campaign

Cupertino, California, Us

Ontarioc, Ca, Us

New York, Us

New York, Us