Jean Philippe (Jp) Rastrullo Email & Phone Number

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

San Francisco, Ca, Us

• Promoted to Performance Marketing Manager to assume strategic role directing digital marketing programs to drive qualified pipeline for the sales team, in addition to my responsibilities in my previous role.• Successfully integrated internal CRM with Google Analytics to achieve full funnel visibility and interpret how prospects interact with multiple marketing touchpoints throughout the customer journey.• Sustained the highest quarter in digital marketing contribution to marketing sourced pipeline (Q3 2018) with a 5.4 qualified pipeline-to-spend ratio.• Partner closely with Sales, Marketing, Internal Systems, and Executive Leadership teams to ensure timelyand relevant reports are delivered to key stakeholders.

San Francisco, Ca, Us

• Promoted to Digital Marketing Manager after serving in an individual contributor role to manage a content marketing specialist in addition to agency partnerships to support global demand generation activities.• Responsible for owning and driving global customer acquisition strategies via pay-per-click, search engine marketing, online advertising, search engine optimization and content marketing.• Comfortable managing large budgets across multiple regions (NA, EMEA, APAC, LATAM) working with global teams.• Developed A/B testing methodology for landing pages, ad copy, calls to action, etc. (~50% increase in CTR, and ~25% increase in Conv. %)• Created Buyer Journey Map based on research and analysis to drive content marketing decisions that contribute qualified leads and opportunities. • Developed inbound marketing strategies to generate more organic traffic on target keywords. (+20% QoQ)• Regularly report on and offer analysis to key stakeholders (CMO and other executive staff) for all digital marketing activities.

San Francisco, Ca, Us

• Promoted to Digital Marketing Specialist after 8 months in an Associate Social Media Marketing Specialist role. (Previously owned marketing strategy for corporate social media communications)• Developed and executed SEO strategy during website migration to new CMS seeing minimal loss in organic, referral, and direct traffic (1000+ pages, -15% loss in web traffic).• Deep understanding of keyword research and analysis for both organic and paid search leading to highly targeted content and relevant campaigns.• Developed and executed strategy for technical, on-page, and off-page SEO. (Reduced technical errors from 5000+ to less than 200)• Manage all planning, creation, execution, and optimization of global PPC strategies (8 regions, 5 languages).• Proven QoQ improvements on KPIs (CTR, cost per acquisition, conversion rate, etc.)• Serve as company SEM/SEO subject matter expert and evangelist in making recommendations, sharing best practices, and alerting to any new trends.

San Francisco, Ca, Us

• Create and maintain an editorial content calendar• Manage SugarCRM corporate social media accounts (Twitter, Facebook, LinkedIn, Google+, Youtube)• Ensure a consistent brand presence and voice on all social media channels• Curate and aggregate recommended tweets sent to all employees weekly• Develop internal communication plans/incentive programs to encourage employee participation• Develop social media communication plans supporting campaigns across various departments+ Manage/edit/contribute to the SugarCRM Corporate Blog (blog.sugarcrm.com)Other duties include:+ Assist in Field and Channel Marketing Operations+ Facilitate the lead flow process within our internal systemSugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market. Recognized by leading market analysts as a “visionary” company, Sugar is deployed by over 1.5 M individuals in 120 countries and 26 languages.Sugar is positioned to fully unleash the promise of CRM with our innovative CRM system designed for every individual who engages with customers: sellers, marketers, customer support agents, receptionists, and executives. The company is delivering a completely transformed, individualized CRM user experience that is immersive, engaging, and intuitive. Sugar fuses the straightforward simplicity, mobility, and social aspects of a consumer app with the business process optimization of conventional CRM.

Tokyo, Japan, Jp

• Responsible for developing and executing strategies and tactics based on marketing objectives• Curated and aggregated valuable industry content to share with global channel partners• Managed multi-authored editorial content calendar for SMB social media properties• Worked with global teams efficiently to achieve business goals• Monitored brand mentions and developed monthly social media reports to attain actionable insights• Represent the Trend Micro brand and the SMB product team, participating in interactive marketing

Bs, Public Relations

High School Diploma