Jean Philippe (Jp) Rastrullo Email & Phone Number

Sunnyvale, CA, US

Sunnyvale, CA, US

Sunnyvale, CA, US

Sunnyvale, CA, US

San Francisco, CA, US

• Promoted to Performance Marketing Manager to assume strategic role directing digital marketing programs to drive qualified pipeline for the sales team, in addition to my responsibilities in my previous role.
• Successfully integrated internal CRM with Google Analytics to achieve full funnel visibility and interpret how prospects interact with multiple marketing touchpoints throughout the customer journey.
• Sustained the highest quarter in digital marketing contribution to marketing sourced pipeline (Q3 2018) with a 5.4 qualified pipeline-to-spend ratio.
• Partner closely with Sales, Marketing, Internal Systems, and Executive Leadership teams to ensure timelyand relevant reports are delivered to key stakeholders.

San Francisco, CA, US

• Promoted to Digital Marketing Manager after serving in an individual contributor role to manage a content marketing specialist in addition to agency partnerships to support global demand generation activities.
• Responsible for owning and driving global customer acquisition strategies via pay-per-click, search engine marketing, online advertising, search engine optimization and content marketing.
• Comfortable managing large budgets across multiple regions (NA, EMEA, APAC, LATAM) working with global teams.
• Developed A/B testing methodology for landing pages, ad copy, calls to action, etc. (~50% increase in CTR, and ~25% increase in Conv. %)
• Created Buyer Journey Map based on research and analysis to drive content marketing decisions that contribute qualified leads and opportunities.
• Developed inbound marketing strategies to generate more organic traffic on target keywords. (+20% QoQ)

San Francisco, CA, US

• Promoted to Digital Marketing Specialist after 8 months in an Associate Social Media Marketing Specialist role. (Previously owned marketing strategy for corporate social media communications)
• Developed and executed SEO strategy during website migration to new CMS seeing minimal loss in organic, referral, and direct traffic (1000+ pages, -15% loss in web traffic).
• Deep understanding of keyword research and analysis for both organic and paid search leading to highly targeted content and relevant campaigns.
• Developed and executed strategy for technical, on-page, and off-page SEO. (Reduced technical errors from 5000+ to less than 200)
• Manage all planning, creation, execution, and optimization of global PPC strategies (8 regions, 5 languages).
• Proven QoQ improvements on KPIs (CTR, cost per acquisition, conversion rate, etc.)

San Francisco, CA, US

• Create and maintain an editorial content calendar
• Manage SugarCRM corporate social media accounts (Twitter, Facebook, LinkedIn, Google+, Youtube)
• Ensure a consistent brand presence and voice on all social media channels
• Curate and aggregate recommended tweets sent to all employees weekly
• Develop internal communication plans/incentive programs to encourage employee participation
• Develop social media communication plans supporting campaigns across various departments+ Manage/edit/contribute to the SugarCRM Corporate Blog (blog.sugarcrm.com)Other duties include:+ Assist in Field and Channel.

Tokyo, Japan, JP

• Responsible for developing and executing strategies and tactics based on marketing objectives
• Curated and aggregated valuable industry content to share with global channel partners
• Managed multi-authored editorial content calendar for SMB social media properties
• Worked with global teams efficiently to achieve business goals
• Monitored brand mentions and developed monthly social media reports to attain actionable insights
• Represent the Trend Micro brand and the SMB product team, participating in interactive marketing

Bs, Public Relations

High School Diploma