Recruited to executive team for PE-backed grill company, reporting directly to CEO, leading all marketing efforts with team of 17 people to elevate brand, drive growth on eComm channels and fuel retail expansion• Improved recteq.com sales performance by managing promotional calendar, product mix prioritization and content/creative within Shopify platform• Optimized performance marketing media strategy for recteq.com and Amazon storefront, overseeing internal and agency resources to exceed ROAS targets and industry benchmarks across social, search and display• Managed growth of CRM audience by more than 50% in one year, with over 100% improvement in key social metrics such as impressions and engagements across platforms (Instagram, YouTube, TikTok, Facebook)• Developed and executed new brand tagline campaign and asset development for 7 new grill products and over 30 accessories, including retail-ready merchandising solutions and POS• Led strategy updates across variety of brand events and partnerships which drove over 10K attendance at recteq Fest events, scaling of recteq Academy classes and superior influencer content

• Hand-Selected by the Chief Brand Officer to manage 7 marketing professionals and oversee all aspects of domestic marketing and brand functions based on an impressive record of executional excellence and proven leadership• Coordinated a highly successful WrestleMania launch party, revolutionizing the ticket on-sale marketing strategy and earning CEO buy-in to gain millions of content views and achieve record-breaking, first-day ticket sales• Pioneered a marketing war room program, merging organic, paid social, and CRM tactics in real-time with WWE premium live event broadcasts, yielding above-benchmark ROI for the WWE shop• Created and executed a marketing blitz, leveraging OOH, targeted digital and social content, a branded party bus, and sold-out WWE tryouts/Undertaker live shows, producing historical walk-up sales records for SummerSlam event• Championed partnership marketing efforts, developing innovative strategies, internal processes, and creative executions for On Location, Fanatics, and NFT partners to exceed partner expectations and enhance retention

• Crafted a new vision for all global brand materials, creating a more consistent narrative and utilitarian execution, garnering positive feedback company-wide while strengthening sales story and client response rates• Envisioned and authored the script for the inaugural WWE upfront, collaborating with the executive team to host 100+ existing and potential clients, securing multiple new deals and amplifying revenue growth• Partnered with Epic Games to orchestrate the first-ever game crossover event, instilling WWE IP in Fortnite, Rocket League, and Fall Guys games to broaden WWE’s exposure and relevance across culture and younger gamer audiences• Created and sold custom broadcast and event integrations for prestigious brands, including Mike’s Harder, WWE 2K22, Pure Life Water, C4, DoorDash, and Snickers, stimulating the highest-ever partnership revenue in 2021• Promoted to larger brand role across company after demonstrating the ability to lead development of brand narratives and insights that led to positive outcomes across multiple teams within WWE including BD, Media, Licensing and Sales

• Landed multi-million dollar deals with Old Spice and Netflix, both of which received national attention in AdWeek and AdAge, by developing a new IP led custom content strategy, asset packages, and sales collateral; ultimately achieving record partnership revenue growth in 2021• Joined forces with WWE’s Chief Brand Officer to deliver brand strategy and sales positioning to Fortune 500 CEOs and CMOs, leveraging excellent communication and industry expertise to secure millions of incremental partner investments• Spearheaded the partnership development process from end to end for Cricket Wireless during the Covid-19 Pandemic, communicating regularly with clients and accelerating assets to earn a multi-year deal and increase annual spend• Delivered a branded social content campaign for Mt. Dew coinciding with the Major Melon product launch, realizing millions of content views, hundreds of thousands of engagements, and 50% over-delivery on impressions

• Hosted a full-team off-site meeting to advance the construction of the annual vision document for the global sales and partnership group, conceptualizing methods to improve asset quality and diversity• Led efforts to strengthen sales collateral, identifying and resolving marketplace challenges with new data and emphasizing differentiated capabilities to deliver record partnership revenue and double-digit sales growth in 2019• Secured new investments from Fortune 500 companies, including P&G, Coca-Cola, Unilever, and Hyundai, by initiating data-driven storytelling from internal and external sources to eschew brand concerns and showcase business upside• Advanced client retention and satisfaction, crafting customized content for partners, including Klondike and Tide, merging brand DNA with WWE storylines, promoting brands through robust paid media to deliver one-of-a-kind customer experience

• Revolutionized the company’s US and European media strategy, focusing on digital media and high-frequency placements to enhance brand awareness, exceed business targets, and deliver record-setting Black Friday eCommerce sales in the US• Formulated global guidelines for key consumer audio brands, including JBL, Harman Kardon, and AKG, overseeing positioning, logos, taglines, copy, and photography, then managing the rollout to the global marketing organization to provide a standardized and efficient strategy still utilized today• Developed an approval process across senior global stakeholders in the business unit, design, global marketing, and product marketing group, streamlining the procedure to improve shelf impact and consumer comprehension of packaging• Instrumental in the success of the JBL-owned event in Las Vegas, JBL Fest, developing PR, content partner, and influencer strategies while managing attendees and content development from pre-event to post-event, generating 1B+ PR impressions• Built team to support global marketing functions and brand strategy, expanding impact of media strategies globally and influencing professional, car audio and retail partners to ensure positive customer experiences and business outcomes• Fostered and executed campaign creative vision and processes, developing new briefing template for all productions, and assisting in development and execution of 4-7 commercials annually to drive new product sales and brand KPIs• Lauded by global marketing leaders, including the CMO and CEO of Harman, for creative excellence in the JBL NYC shuttle train takeover and awarded a Gold ADDY for out-of-home creative, demonstrating the ability to produce outstanding creative work

• Spearheaded the RFP process for the new media agency, creating the RFP, negotiating the contract, and overseeing onboarding to develop a high-performing holiday media plan that exceeded KPI goals despite significant budget constraints• Drove negotiations and launch of key NBA partnership assets and talent across TV and digital and social media platforms, including a custom headphone Twitter Amplify program, generating the highest single-day engagement scores for JBL

• Created a series of testimonial-style TV spots for Lysol Disinfectant Spray featuring real moms, driving double-digit consumption lifts while outperforming bigger-budget Lysol ads• Directed the Durex brand relaunch campaign, from launch event to TV creative, packaging and social engagement campaign, repositioning the brand and introducing a new lubricant product, achieving +25% sales gains vs. forecast for NPD and skyrocketing Durex to the #2 position in the category

Assist founders in initial staging and planning of HowAboutwe.com launch.

• Pitched non-RFP for Lifewater business, leveraging lizard equity and creating an exclusive brand voice, including a “skin suits” concept for the 2010 Sports Illustrated issue, to increase brand awareness and drive revenue• Liaised between PepsiCo clients and the internal creative team, driving collaboration between brands such as Pepsi, Mtn Dew and AMP with sports properties like the NFL, NASCAR and MLB to maximize brand performance at retail and amplify revenue