Definition and management of all client's digital assets, content management systems, ecommerce websites, SEO, online advertising and email campaigns, day-to-day management of social media channels and analysis and reporting on all digital projects. Lead architect and developer. In charge of the design, customisation and development of a broad range of Open Source and custom CMSs. Advanced experience in the LAMP stack. Responsible for scoping planning and all software architecture and development efforts. - Designed, built, tested and implemented an online shop for one of Queensland's biggest retail sports stores. Integrated their POS System with the online store. Training and technical support. Products involved: Magento, Retail Express, LAMP.- Website development and maintenance for the biggest Papua New Guinea Hotel chain. EDM campaign management and execution. Booking engine integration. Products involved: Expression Engine, Campaign Monitor, B4Checkin, Social Media Platforms.- Planning, design, development and maintenance of a set of websites for the biggest Papua New Guinea car dealership. Responsive web design and development for their corporate and brand websites. Products involved: Custom CMS using HTML5, CSS3, PHP and mySQL.- Platform upgrade, new feature design, development and maintenance of hdfootage.com.au. Technologies involved: Zend Framework, memcached, Rackspace Cloud API, PayPal adaptive payments, video/photo compression and encoding, ANZ Gateway, LAMP.- Adwords campaign briefing, implementation, management and reporting. Worked close with the Adwords team to maximise campaign performance and results.- Planned, developed and implemented SEO strategies for all clients. Keyword research, website optimisation, microdata, ongoing analytics, usability checks, competitive analysis. - Developed internal tools to optimise the business workflow and streamline the development process (Excel, Filemaker, CakePHP, SVN, Apache ANT, Gulp and Grunt).

Worked as a Software Architect and Development Team Leader in the project: Development of the Incentives Management System for one of the biggest financial groups in Colombia. I designed, engineered and manage the development process of the application using a service oriented architecture. I worked with the business and development teams using an agile methodology. Routinely presented successful results to top-level management.- Software baseline definition using the Microsoft Framework 4.0, ASP.NET MVC 3, Microsoft Entity Framework, SQL Server 2008 R2, HTML, CSS, Javascript, Reporting Services and Biztalk 2010.- Quality control, manage client requirements, change controls and weekly reports to high management.- Integration architecture design. We were able to integrate our application with 10 different legacy core systems including AS400, .NET and visual basic.

University professor of Enterprise Architecture, Object Oriented Programming, Introduction to Systems Engineering and Online Education (Elective). Lecturer in the postgraduate seminar: Enterprise Architectures.

Research for the project: "Proyecto definición de estándares de competencias matematicas para el ingeniero"Tool for online evaluation and cordination of group of development.Research about tools for online evaluation.Coordinate development team.Development of some features for the online tool.

Front and Back-End application design and development for companies as Multimind Group in Miami, Natalesoft, Mercadeo en Internet, Naranjo Publicidad in Colombia and Mak Advertising in Australia.Clients and Projects include: israelsoldiers.org, usacityguide.com, kalos.edu.co, hollywoodstation.com, latinautos.com, onemarketlist.com, freirecharterschool.org, natres.com.au, slendertouch.com, comelibros.com, doctorpulgas.com

Enterprise Architecture and Business Continuity Consultant. Worked closely with Ecopetrol (the biggest Oil and Gas company in Colombia) to align their processes and Information Technology with the business goals. Routinely presented results to top-level management.Enterprise Architect Consultant in the project: "Definition of the Enterprise Architecture for the Transport Vice-Presidency of Ecopetrol". Responsible of the Data Architecture and participated actively in the definition of the business and application architectures. We worked with the client's IT division to align our efforts with the current IT Architecture. Monitoring, evaluation and alignment of ongoing development projects and related initiatives. Team leader for several months. Presented results to internal and external stakeholders. Frameworks and tools: TOGAF 8 and 9, EA3 Framework, Sparx Systems Enterprise Architect.Business Continuity Consultant in the project: "Definition of the Business Continuity Plan for the Volumetric Management Process and Billing Procedure of Ecopetrol". I defined and presented the Business Impact Analysis to the top-level management. Worked in the definition of the Risk Analysis and the Continuity Strategies.

IT Manager and Software Architect. Responsible of the design, architecture, development and deployment of the Knowledge Management System for several companies around the country. In charge of the IT strategic plan definition and the development team leadership.I was the sole architect and developer of the Competency Management System metrikperformance.com.As an IT Research and Development Team leader, I was able to deliver new products constantly including web-enabled synchronic communication tools, social communities and backend integration services.Gained experience in a broad range of technologies, languages and frameworks including: Microsoft .NET, Microsoft SQL Server, Internet Information Services, ASP, jQuery, HTML/CSS, PHP, Web Services, Flash, Actionscript, Learning Management Systems among others.