Jp Schuerman Email & Phone Number

Salt Lake City, Utah, Us

Publicly-traded EdTech SaaS company, providing comprehensive learning platform to education institutions worldwide-Restructured the global communications and corporate brand function to align with global product teams and centers of excellence-Craft and manage all external brand communication campaigns across NORAM, EMEA and APAC, including thought leadership driving Generative AI integration into product and customer experience-Serve as senior advisor to the executive committee and C-suite on issues including M&A, restructuring, vision mapping, emerging markets and corporate reputation issues-Lead the customer community (2 million+) and advocacy teams, integrating into the global marketing strategy-Built brand and communications measurement system to map key results against customer acquisition pipeline, tracking to specific moments within the acquisition funnel

Bangalore, Karnataka, In

BYJU'S is the world's largest global education technology company, providing highly adaptive, engaging, and effective learning solutions to more than 150 million students worldwide- Led brand development and communication introduction of the organization into North and South America, EMEA and Australia- Managed M&A comms and brand integration of new acquisitions, including – BYJU FutureSchool, Tynker, Osmo and Epic- Served as senior counselor to co-founders surrounding new market expansion, M&A activity, corporate reputation issues, and regional brand introductions- Developed the company’s master narrative and executive thought leadership program, paving the way for impending IPO in US market- Built the global brand communications teams across UK, Brazil, Mexico, US and Australia, and developed process matrices to ensure brand consistencies in each of the specific global regions- Created brand communications campaigns surrounding organizational restructuring, product launches and customer acquisition, including the global BYJU’S Summer Camp initiative that drove double-digit spikes in sales during its activation

Founded a strategic communications consultancy focusing on crisis communications, corporate and brand narrative, new market introductions and executive communications. Clients included Tegria (Providence Health), Mapped (data integration platform), Los Angeles LGBT Center, Homie (real estate technology)

Los Angeles, Ca, Us

Riot Games is the world’s foremost multi-player game brand and developer of the most-played PC game in the world-Led the global brand and communications team across product PR & social, internal comms, corporate & executive thought leadership, and corporate brand, comprised of 125 individuals in 23 global markets-Orchestrated the global rebranding of Riot Games, including all visual (logo change), digital and product brand assets over a tight 18-month timeframe across 27 countries to align with the company’s multi-product reveal-Served as a member of the executive leadership team, providing a strategic counsel across corporate reputation, crisis communications, organizational restructuring and expansion, and change management-Navigated Riot through an 18-month crisis surrounding DEI and culture transformation, resulting in several positive media stories focused on the company’s rapid and sustained turn-around and a significant shift in employee sentiment toward the company, the culture, and its executives-Drove the comms strategy and planning for Riot’s largest announcement in its history, resulting in almost 5 billion media impressions in global English coverage alone, pivoting the company from a one-game developer to a multi-game studio and entertainment property – across 30 global markets-Managed leadership transition of founders stepping down and long-term change management implementation, including introduction of new CEO and executive leadership team

New York, Ny, Us

- Senior leader of the Western Region and global practice head of the firm’s technology and consumer brands practices- Core clients included Samsung, Subaru, E. & J. Gallo Winery, Air New Zealand, Amazon Studios, Jack in the Box- Served on the firm’s executive committee and managed over 55 team members across the Los Angeles, San Francisco, and Dallas markets- Navigated complex client teams across brand, communications, product, and C-suite, resulting in communications campaigns that were wholly integrated into the clients’ broader marketing and corporate functions- Led and maintained 20% year-over-year growth for a consecutive five years for the Region, including several seven-figure accounts like E. & J. Gallo Winery and Moose Toys- Restructured the firm’s global creative function and rolled out an industry-leading, content-first approach that significantly enhanced the strategic planning process across agency clients - Created and executed award-winning campaigns for Southern Comfort, Doritos and Moose Toys

New York, Ny, Us

- Boutique full-service communications consultancy serving clients within private and NGO sectors (University of Southern California) focused on consumer lifestyle (Danhov), and digital entertainment (FOX Home Entertainment) - Launched Glee’s Give a Note Campaign, securing 500 million unique impressions and raising over $1 million for school music programs across the United States- Enso Communications was acquired by MWW in May 2012

New York, Ny, Us

- Senior leader of largest public relations firm in Southern California (120+ persons), overseeing all aspects of client management, business development, finance, operations and human resources of 120-person office- Led the firm’s digital entertainment and technology practice, including clients like Nexon, Hulu, Warner Bros and FOX- Drove strategy and effort winning three seven-figure accounts, including Qualcomm, Symantec and Experian – overseeing national and international teams for their respective enterprise and consumer communication programs- Created unique and proprietary consumer insight segmentation driving Dannon’s re-introduction to the California, broadening the yogurt consumption market, and reducing market share among its competitors- Awarded largest Los Angeles PR Firm of the Year for 2008 and 2009 by Los Angeles Business Journal

Us

- Drove strategic planning for agency’s top revenue clients – Coors Brewing Company, New Balance, ESPN and Yahoo!- Managed campaign to launch and promote the Ansari XPRIZE race to space, resulting in hundreds of journalists covering the successful flights of SpaceShipOne- Led agency’s new business efforts resulting in a 67% year-over-year win rate over the course of four years- Launched social media practice in fall 2007, establishing $1 million in new revenue stream within six months- Managed all aspects of Los Angeles office (45+ persons) – operations, account service, human resources - Fostered creative environment that led to multiple agency awards, including Best Agency to Work For- Founded and grew technology practice into $3 million in annual revenue

Los Angeles, Ca, Us