Joe Dawson Email & Phone Number

New York, Ny, Us

Montréal, Québec, Ca

Los Angeles, California, Us

New York City, Us

Defining partner and product opportunities to broaden the engaged userbase and scale the business. Focused on evolving the core business offerings to showcase Hark for Brands and develop product integration opportunities.

New York, New York, Us

New York, Ny, Us

Focus on corporate development and creative opportunities for ongoing program growth

Chicago, Illinois, Us

Developing new strategic brand offering for agency and supporting the evolution of holistic go-to-market strategies for new and existing clients.

New York, Ny, Us

Santa Barbara, Ca, Us

Led growth-focused innovation strategy to develop new business and brand concepts, including a content services and recurring revenue strategy focused on increasing customer lifetime value. In addition, managed the incubation, launch and operation of Sonos Radio, the company’s first content service, advertising and recurring revenue business models, creating a key pillar of the growth and expansion strategy. Directed the business’s strategy, roadmap, brand development, marketing and partnerships as we increased our reach to 4.3mm monthly listeners and the #1 most listened to service on Sonos. Highlights:► Instituted and led a diverse 25-member cross-functional team including brand, content, product, product marketing, UX strategy, commercial, and creative through development and launch of new content ventures. ► Defined brand and content strategies for Sonos original content vertical, built the development and production operation, and served as executive producer for 245 radio stations, an audio wellness platform, 20 radio shows and 7 podcasts.► Owned partnerships with major music labels, Disney, BBC, iHeart, TuneIn, SiriusXM, Deezer, and Mixcloud, negotiating deals to increase Radio reach by 50%► Implemented creator-led products and feature enhancements to improve Sonos Radio’s user experience, which drove a 65% increase in habitual user engagement and three additional revenue sources for creators. ► Crafted a product development and feature adoption roadmap to earn the necessary developer resources and deliver against platform and company OKRs.

Santa Barbara, Ca, Us

Created an innovation incubator focused on developing new growth verticals through brand-led product initiatives. By integrating external collaborators into creative development, we realized efficiencies and executed a strategy to create new products that complement the core offering, elevate the brand, and maximized revenue opportunities. Highlights:► Created new venture and design function for Sonos’ first venture into colored products, establishing new commercial channels that resulted in additional revenue in the first year.► Established product collaborations as the anchor of the global brand strategy, resulting in 3.6 bn impressions and driving top of the funnel growth across 4 programs in 18 months.► Built sustainable supply chain operation for limited run products to enable high impact brand led initiatives to continue while improving efficiency in main supply chain.► Partnered with Industrial Design and Product teams to develop streamlined packaging and supply chain solutions resulting in a more sustainable process and realizing significant costs savings.► Credited as inventor on three software patents focused on seamless audio content delivery.► Developed a consumer acquisition strategy positioning new product offerings (e.g. limited edition products, Sonos Radio) in performance media and DTC user flows which drove increase in high quality prospects and growth in hardware sales conversion.

Santa Barbara, Ca, Us

Initially joined Sonos to lead a 12-member global team in Brand Experience and Creator Relations that set the creative vision and led brand strategy, brand activation, content and collaboration with artists and creators. I then took on an expanded role leading development, implementation and growth of Sonos’ first ventures into Social Impact.Highlights:► Defined global brand strategy, executed by core team and implemented at scale across 16 global markets. Elements included branding / creative development, owned retail adoption, content strategy, experiential extension and social media amplification. ► Established long term collaborative relationship with brands (i.e. IKEA, Audi, HAY, MoMA) and creators (i.e. Beastie Boys, Solange, Pearl Jam, Thom Yorke, David Byrne, et al.) across Sonos product and marketing, leading to new business verticals and growth in product adoption.► Earned Emmy nomination for producing Mind of a Chef Music Special that supported the launch of new Spotify product features and Sonos’ first extension outside of the app.► Led all creator relations efforts and established an in-house content licensing operation saving $2mm annually.► Developed market entry and execution plans for expansions to Mexico and Japan.► Built and managed $9mm budget across global and regional marketing spend.

The FADER is a media company/creative agency that connects brands to culture via content, experiences, and branding. I was hired to elevate the agency’s work and align the media and agency divisions to improve operational efficiency and revenue, managing 30 direct reports across four global offices. As the lead agency representative on the executive team, I managed operations, account, and strategy for events, product development, content production, music licensing, and talent relations.Highlights:► Established a framework for agency development across FADER’s global offices and integrated creative processes as agency and media operations merged, resulting in 30% revenue growth each year. ► Championed a new company culture to combat high attrition in staff and clients, with a focus on empowering and incentivizing teams, enhancing collaboration, and increasing focus on autonomy and accountability.► Led strategic development with focus on top clients AB InBev, Coca-Cola, Converse, DIAGEO, Google, and multiple NBA teams, resulting in new business initiatives across all global offices.► Established first ever retainer relationships with three clients that accounted for 50% of revenue monthly lift.► Reinvigorated the agency’s Coca-Cola relationship leading to business with four brands and 5x fee growth, with projects including development of content, talent and licensing for their largest ever on-pack campaign.

Stamford, Connecticut, Us

Octagon is the leading sports and entertainment agency servicing the biggest global brands and world class athletes. I interned with Octagon and over my eight years earned promotions to Global Director roles to lead Octagon’s highest profile clients worldwide, managing cross-border consulting and events teams spanning US, UK, Germany, and Brazil.Highlights:► Led cross-agency team managing six World Cup sponsors in 2014 accounting for $14mm in fees.► Established global measurement models for 10 brands determining ROI directly related to the business.► Negotiated 2014 World Cup concessions commercial agreement and led implementation for AB InBev.► Launched FRUKT brand, building teams to lead entertainment strategy, artist affairs, and brand activation.

Bachelor Of Science - Bs, Entrepreneurship & International Business

Education record

Education record