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Joe Dawson Email & Phone Number

EVP Brand and Transformation at Sid Lee
Location: New York, New York, United States 13 work roles 3 schools
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Current company
Sid Lee
Role
EVP Brand and Transformation
Location
New York, New York, United States
Company size
444 employees

Who is Joe Dawson? Overview

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Quick answer

Joe Dawson is listed as EVP Brand and Transformation at Sid Lee, a company with 444 employees, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Joe Dawson.

Joe Dawson previously worked as EVP Growth & Marketing at Sid Lee and Co-Conspirator | Consultant at Conspiracy Of Love. Joe Dawson holds Bachelor Of Science - Bs, Entrepreneurship & International Business from Georgetown University.

Company email context

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Sid Lee

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Profile bio

About Joe Dawson

Focused on building and operating new strategic initiatives to scale culturally-rooted brands. I'm passionate about the emotional connection and lasting impact of brands and products on everyday life. I specialize in establishing a balance between creativity and commerce to execute memorable user experiences, while fostering collaboration with cross-functional teams. This has provided experience across team leadership, concept development, executive sell-in, Brand / GTM strategy and managing the business' performance and revenue. Since 2016 I have directed strategic, brand-led product initiatives to drive the Sonos business. Most recently the creation, launch and the scaling of Sonos Radio - the company first recurring revenue platform and now the #1 most listened to service on Sonos. In my prior work at Sonos, I established an incubator that innovated new product platforms connecting the brand to culture and serving as growth verticals for the business - such as Limited Edition hardware, design collaborations, an accessories business and content app enhancements to drive engagement. This was founded out of my work leading Global Brand Experience which centered on owned retail, content & social media, creator relations, partnerships & licensing, and establishing the company's first-ever Social Impact platform. Before joining Sonos, I held VP and Group Director roles at two agencies managing global teams that led integrated marketing, creative development, partnership strategy, and experiential for companies such as AB InBev, Coca-Cola, DIAGEO, Converse, NBA, Google and The North Face. Outside of work, I am on the Board of Directors of Urban Arts Partnership and the Advisory Boards of Creative Time and Young Voices Big Sound. I’m a Detroit native and enjoy travel, biking, fly fishing, tai chi, music, good food, and always strive to keep my hands busy. I earned my degree in Entrepreneurship and International Business from Georgetown, with a minor in Music Studies.

Current workplace

Joe Dawson's current company

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Sid Lee
Sid Lee
EVP Brand and Transformation
New York, NY, US
Website
sidlee.com
Employees
444
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Company profile
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13 roles · 20 years

Joe Dawson work experience

A career timeline built from the work history available for this profile.

Evp Brand And Transformation

Sid Lee

New York, NY, US

Evp Growth & Marketing

Current
Sid Lee

Montréal, Québec, CA

Sep 2024 - Present

Co-Conspirator | Consultant

Current
Conspiracy Of Love

Los Angeles, California, US

2024 - Present ~2 yrs 4 mos

Advisory Partner - Brand Strategy, Engagement, And Growth

Current
Hark Audio

New York City, US

Defining partner and product opportunities to broaden the engaged userbase and scale the business. Focused on evolving the core business offerings to showcase Hark for Brands and develop product integration opportunities.

2023 - Present ~3 yrs 4 mos

Advisory Board

Current
Creative Time

New York, New York, US

2017 - Present ~9 yrs 4 mos

Board Of Directors

Current
Urban Arts

New York, NY, US

Focus on corporate development and creative opportunities for ongoing program growth

2019 - Present ~7 yrs 4 mos

Advisory Partner - Brand & Gtm Strategy

Current
Epl Digital

Chicago, Illinois, US

Developing new strategic brand offering for agency and supporting the evolution of holistic go-to-market strategies for new and existing clients.

2023 - Present ~3 yrs 4 mos

Advisor & Investor

Current
Inlet

New York, NY, US

2021 - Present ~5 yrs 4 mos

Head Of Content & Innovation - Strategy, Brand, & Product Experience

Sonos, Inc.

Santa Barbara, CA, US

Led growth-focused innovation strategy to develop new business and brand concepts, including a content services and recurring revenue strategy focused on increasing customer lifetime value. In addition, managed the incubation, launch and operation of Sonos Radio, the company’s first content service, advertising and recurring revenue business models.

2020 - 2023 ~3 yrs

Head Of Brand Collaboration & Growth Solutions

Sonos, Inc.

Santa Barbara, CA, US

Created an innovation incubator focused on developing new growth verticals through brand-led product initiatives. By integrating external collaborators into creative development, we realized efficiencies and executed a strategy to create new products that complement the core offering, elevate the brand, and maximized revenue opportunities. Highlights:►.

2018 - 2020 ~2 yrs

Global Director - Brand, Culture, & Social Impact

Sonos, Inc.

Santa Barbara, CA, US

Initially joined Sonos to lead a 12-member global team in Brand Experience and Creator Relations that set the creative vision and led brand strategy, brand activation, content and collaboration with artists and creators. I then took on an expanded role leading development, implementation and growth of Sonos’ first ventures into Social Impact.Highlights:►.

Dec 2016 - 2018

Vp Strategy & Operations

The Fader

The FADER is a media company/creative agency that connects brands to culture via content, experiences, and branding. I was hired to elevate the agency’s work and align the media and agency divisions to improve operational efficiency and revenue, managing 30 direct reports across four global offices. As the lead agency representative on the executive team.

2014 - 2016 ~2 yrs

Global Group Director / Global Account Director / Ae

Octagon

Stamford, Connecticut, US

Octagon is the leading sports and entertainment agency servicing the biggest global brands and world class athletes. I interned with Octagon and over my eight years earned promotions to Global Director roles to lead Octagon’s highest profile clients worldwide, managing cross-border consulting and events teams spanning US, UK, Germany, and.

2006 - 2014 ~8 yrs
Team & coworkers

Colleagues at Sid Lee

Other employees you can reach at sidlee.com. View company contacts for 444 employees →

EP Emilie Perreault Emilie Perreault Colleague at Sid Lee Canada, Canada View → MS Mahajoub Sayed Mahajoub Sayed Colleague at Sid Lee Sudan, Sudan View → GC Ginette Cardinal Ginette Cardinal Colleague at Sid Lee Montreal, Quebec, Canada, Canada View → AM Alexandra Michaud Alexandra Michaud Colleague at Sid Lee Brossard, Quebec, Canada, Canada View → LN Laurianne Normandin Laurianne Normandin Colleague at Sid Lee Greater Montreal Metropolitan Area, Canada View → QL Quentin Le Guennec Quentin Le Guennec Colleague at Sid Lee Greater Paris Metropolitan Region, France View → BM Bradley Mulholland Bradley Mulholland Colleague at Sid Lee Santa Monica, California, United States, United States View → AC Alexis Caron-Côté Alexis Caron-Côté Colleague at Sid Lee Montreal, Quebec, Canada, Canada View → 阳 阳小小 阳小小 Colleague at Sid Lee Zhoukou, Henan, China, China View → VR Veronika Radeva Veronika Radeva Colleague at Sid Lee Toronto, Ontario, Canada, Canada View →
3 education records

Joe Dawson education

Bachelor Of Science - Bs, Entrepreneurship & International Business

Georgetown University

Education record

University Of Melbourne

Education record

University Of Detroit Jesuit High School And Academy
FAQ

Frequently asked questions about Joe Dawson

Quick answers generated from the profile data available on this page.

What company does Joe Dawson work for?

Joe Dawson works for Sid Lee.

What is Joe Dawson's role at Sid Lee?

Joe Dawson is listed as EVP Brand and Transformation at Sid Lee.

Where is Joe Dawson based?

Joe Dawson is based in New York, New York, United States while working with Sid Lee.

What companies has Joe Dawson worked for?

Joe Dawson has worked for Sid Lee, Conspiracy Of Love, Hark Audio, Creative Time, and Urban Arts.

Who are Joe Dawson's colleagues at Sid Lee?

Joe Dawson's colleagues at Sid Lee include Emilie Perreault, Mahajoub Sayed, Ginette Cardinal, Alexandra Michaud, and Laurianne Normandin.

How can I contact Joe Dawson?

You can use AeroLeads to view verified contact signals for Joe Dawson at Sid Lee, including work email, phone, and LinkedIn data when available.

What schools did Joe Dawson attend?

Joe Dawson holds Bachelor Of Science - Bs, Entrepreneurship & International Business from Georgetown University.

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