I use data and quantitative analytics to improve customer experiences and business outcomes. I accomplish this by understanding customer needs, developing practical strategies, leveraging predictive modeling and market research, and executing through actionable roadmaps and clear performance metrics. My background is deeply rooted in Financial Services where I’ve held leadership positions in analytics, customer experience, product management, business strategy, marketing and sales. I am known for solving complex problems through realistic strategies and structured execution. Much of my career has involved developing teams and systems for lasting scale. If I can help your organization leverage data, customer insights and strategy to make smarter business decisions, let’s connect.Career Highlights:Transitioned from Corporate America to entrepreneurship to form and operate a consulting practice.Developed and implemented comprehensive business strategies in multiple customer segment and product leadership roles, resulting in measurable growth in new business, customer engagement, NPS and investment assets.Reengineered organizational structure to optimize efficiency and internal relationships, establishing analytic ROI metrics that impacted bottom line and influenced strategic deployment in resources.Transformed market research function by integrating behavioral and quantitative analyses, instituting a brand equity model and instituting company-wide best practice “synthesis projects." Realigned the marketing analytics division and led media optimization and multi-touch attribution efforts, including the implementation of a clean room environment to future-proof acquisition analytics amid changes in digital tracking technology.Created data and analytics roadmaps as internal consulting team lead for multiple B2B and B2C enterprises, driving strategic alignment, new client attrition insights, and cost savings from streamlined reporting.Enhanced profitability through strategic analytics and team optimization, boosting proactive outreach, increasing segment migrations, reducing cost structure and unlocking new opportunities for revenue growth.