Communications Manager Poland
✔️ Organized over 150 media visits for key print, radio and online journalists, national TV crews and influencers which generated coverage with a total AVE of £25 mln only in 2014/2015;✔️ Organized over 10 media visits with the Polish celebrities e.g. Monika and Zbigniew Zamachowscy, Tatiana Okupnik, Robert Maklowicz, Wojtek Szczesny, Lukasz Fabianski, Maja Bohosiewicz;✔️ Organized 10 press briefings in Warsaw, 8 travel trade workshops in Warsaw and Budapest and 5 exhibition stands at travel shows in Poland;✔️ Coordinated over 20 effective B2C campaigns and projects from brief to execution in partnership with key partners (airlines: British Airways, Ryanair, Wizz Air, film distributors: Monolith, Sony Pictures, Warner Bros, publishing companies: Macmillan). The GREAT campaign in cooperation with Wizz Air generated over 80,000 bookings and 24,110 tourists nights in Britain; ✔️ Planned and created over 200 press releases, over 100 media and trade newsletters, created over 20 event presentations, delivered social media content for VisitBritain’s global channels: Love Great Britain (FB), Consumer Twitter;✔️ Developed a close relationship with the British Embassy, the British Council, the British-Polish Chamber of Commerce and other organisations in Poland;✔️ For over 8 years, I was responsible for the financial, contract and evaluation management of VisitBritain’s office in Poland;✔️ Providing market insights including competitor activity, consumer and communication trends, economy and politics, Britain & related news, travel trade trends.