In this role by strategically identifying cities across the world and then by working with tourism boards, local governments and/or private investors or promoters I am able to drive revenue for E1 from hosting fees and commercial revenue from events thereby expanding the calendar to the mutual benefit of E1 and E1’s host city partners.A highly complex role involving multiple stakeholders and deep relationship building skills it also involves bringing the E1 World Championship proposition to life creatively, finding objective alignment and building interest to host an E1 race.With a partnership approach I strive to create a win-win for all stakeholders no matter the hosting consortium mix.Assignment, delivery and management of Championship and event specific commercial rights across sponsorship, media, licensing and merchandising is also a focus of my role.I work alongside operational delivery teams to ensure a seamless delivery of commercial rights and a full understanding of the practical applications of the commercial rights from the fully negotiated and contracted long form agreements.Key accomplishments:- Completed hosting agreements for three new host cities, driving €5m new revenue into the business- Successfully established relationships with 20+ prospect host cities considering entering the Calendar in 2025/26 with projected revenue of €24m- Delivered on average over €7m of economic impact from 5 races in 2024- Established new internal commercial sales process for the procurement of host cities- Supported on the acquisition of Championship sponsors and local event sponsors in partnership with event organisors- Quickly became the public spokeperson and spearhead for the business across all host city dialogue- Successfully supported hosting partners from public announcement and ticket launch through to event delivery and reporting

During my time in this role I was the creative force behind captivating partnership marketing proposals for UEFA, C-suite executives, and stakeholders across Europe. One of my key responsibilities was managing multiple UEFA partnerships, ensuring the flawless execution of comprehensive global sponsorship rights. → I supported and guided sponsorship sales initiatives through market research, negotiation, and contract finalisation. → By coordinating with media, research, licensing, and legal teams, I navigated the intricacies of partnership agreements. → I dispensed an annual cost budget of €5M+ by maintaining overall accountability.My major accomplishments were; • Onboarded and cultivated relationships with five new global partners, attaining a renewal rate of 80% amongst first-time UEFA partners.• Finalised beneficial terms and conditions beyond scope of existing contracts negotiating vehicle supply agreements with Enterprise Rent-A-Car and Kia Motors.• Increased sponsorship fees 500% by implementing targeted retention strategies and delivering exceptional value to sponsors.• Managed a diverse portfolio of global partnerships by collaborating daily with leading brands, such as Kia Motors, FedEx, Enterprise, UniCredit, Hankook, Heineken, Swissquote, bwin, and Strauss.• Secured the renewal of seven incumbent partners by delivering exceptional service, building strong relationships, and exceeding sponsor expectations.• Mitigated potential legal risk across 55 European territories for the first ever Pan-European sports betting partnership in football, while managing all aspects of the bwin x UEFA partnership.• Negotiated compensation claims for two consecutive seasons impacted by COVID-19, achieving a significant reduction in claims. • Delivered partnership value/average ROI of 12:1 by enhancing delivery of sponsor’s rights, and optimising activation campaigns using customised research programs focused on sponsor's core business objectives.

TEAM Marketing is UEFA’s exclusive commercial partner for the UEFA Champions League, UEFA Europa League and UEFA Super Cup. My responsibilities include the full service, year-round management of sponsors of The UEFA Europa League and a key involvement in the sponsorship sales process.Current brands / sectors include:• Just Eat | Food Delivery• bwin | Sports Betting• Swissquote | Financial Services & Online Trading• Hankook | Tyres• Enterprise Rent-A-Car | Car Rental Services• Engelbert Strauss | Workwear• Heineken | Beer

• Management of a portfolio of global commercial partnerships (Kia Motors, FedEx, Enterprise Rent-A-Car, UniCredit and Hankook amongst others), which involves preparation of workshops, coordination of various status meetings, as well as entertainment of high level executives at matches across Europe while supervising the work of two direct reports• Establishing high quality rights delivery that meets clients’ objectives while constantly identifying opportunities to add value to both parties, which has resulted in a 100% renewal rate with incumbents• Liaising and negotiating with other departments in the company (TV, research, licensing), UEFA and external stakeholders to ensure optimal rights delivery for clients• Sponsorship sales role includes identifying key targets, preparation of sales material, delivery of sales presentations, providing sales support data and information, concluding deals and contract negotiation

During this remarkable period, I had the privilege of managing end-to-end sponsor rights for renowned international brands, including Heineken, FedEx, Adidas, and Amlin Insurance, throughout the prestigious Heineken Cup and Amlin Challenge Cup Tournaments. A key aspect of my role was collaborating closely with these sponsors to ensure the seamless activation of their sponsorship rights. From enhancing brand visibility to organising captivating on-site promotions, creating unforgettable hospitality experiences, and integrating digital platforms.→ Together, we created impactful and memorable connections between brands and the sporting events.My key successes within this job role are; • Contributed to the overall success of the sponsorship programs by delivering 100% of sponsorship rights.• Strengthened brand alignment and reputation through strategic collaborations with commercial partners, ensuring consistent representation of European rugby's core values.• Drove revenue growth and expanded the network of strategic alliances by actively supporting sales efforts in identifying and securing new partnerships with sponsors, media partners, and licensees.

Within this job role, by collaborating with diverse teams, I successfully oversaw global sponsorship initiatives in key emergent markets such as the UK, Hong Kong, and Abu Dhabi.→ One of my notable achievements was managing HSBC's prestigious rugby sponsorships, which encompassed the HSBC Sevens World Series and a fully integrated sponsorship of the British and Irish Lions in 2013.

In this job position, I was entrusted with overseeing the activation of sponsorships and managing PR activities for esteemed clients, including Wrigley's Airwaves, The Co-operative, QBE, and Engage Mutual.→ One of my major contributions was playing a key role in new business development, agency marketing, and promotion while providing consultancy services, syndicating press releases, and developing media plans and strategies.