Lead all the expansion of the company in Peru as a new market for STLTH. - Incorporation of the company. - Lead & train all the team. - Set up the strategy to success in the Market. - Build the educational programs for the STLTH team and the trade, pushing for creating industry with responsibility in Peru.- Define the strategy of the company in Peru, to achieve all the objectives and goals.- Lead the communicational strategies through different channels, to present the objectives and the achievements of the STLTH Vision in Peru.

Co-FounderCommercial & Brand ManagementFinancial PlanningExpansion Lead

Co-FounderCommercial & Brand ManagementFinancial Planning

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Leading the scouting process of the Peruvian Market, analyzing the opportunity and viability to launch the brand

- Lead & train the sales representatives team in the North West region in Medellin, Colombia.- Achieve the Key Sales Indicators of the operation, defining and executing strategies to grow theShare Of Market, Numeric Distribution and Weighted Distribution.- Provide commercial strategies and tools to train the field team in order to give a great service andexperience to our customers.- Develop valuable projects and initiatives to achieve the company's vision.Achievements:- 53% increase in the distribution of the reduced risk brand.- 25% increase in the productivity of the operation.

- Generate awareness, trial and conversion spaces on the Reduced Risk Products (RRP) of PMI indifferent business organizations to assure the growth of IQOS in Medellin, Colombia.- Lead & train the IQOS Retail team in Medellin, providing strategies related to the consumer journeyand experiences.- Develop the sales forecast for each IQOS retail store assuring the achievement of it.Achievements:- Constant growth in sales of IQOS in Medellin Retail.*IQOS: Reduced risk product, an alternative of smoking.

- Recognize and Analyze the opportunities and problems at the territory. - Develop and execute action plans to take advantage of the opportunities and solve the problems in the retail channel.- Think and implement initiatives to ensure the grow of the SOM of PMI Brands.Achievements:- SaleStars Recognition in the first four months at the position. - Guacachiva Initiative.

Responsibilities: Develop Suppliers; Analyze Import Costs; Supply Chain Projects; Investigation, Searching patents, fairs, events and CVL`s. Achievements: 34% of Savings in a type of purchase.