John Tester Email & Phone Number

Seasoned Senior Channel Sales and Product Marketing Manager responsible for developing and executing strategic marketing plans to promote and drive the success of a company's products or services. Integral in bringing products to market, understanding customer needs, and positioning offerings to stand out in a competitive landscape. Involved in conducting market research, defining target audiences, crafting compelling value propositions, and collaborating with cross-functional teams, including product development, sales, and executive leadership. An expert in communication who ensures that marketing messaging and materials effectively convey the product's benefits and features to the target market. Use data-driven insights to refine marketing strategies and optimize product performance throughout its lifecycle. This role requires strategic thinking, customer empathy, creativity, and leadership to drive revenue growth and maintain a competitive edge in the market.

Coral Gables, Florida, Us

Senior Product Marketing Manager for the cybersecurity anti-fraud and risk analytics Consumer Access product line at Appgate, part of the Zero Trust Network Access. Developed a strategy for asset mapping and communication for one of the company’s highest revenue-producing lines. Carried out key tasks in publishing the Appgate Fraud Beat article with key deliverable assets such as infographics, battle cards, and social media and email campaigns. Led customer relationship development, product launch initiatives, product positioning, marketing activities, and analyst presentations.

Anaheim, Ca, Us

Americas Sr. Product Marketing Manager responsible for managing the Technology portfolio of Targus Products, including Docking Stations, Hubs, Adapters, and more. Responsible for increasing sales and profitability through channel sell-through initiatives and marketing activities in Retail, e-commerce, and B2B channels. Critical in defining and implementing winning product marketing strategies.

Working on new Business Development with small international start-ups. Responsible for creating a go-to-market strategy on e-commerce feasibility and subsequent channel implementation. Develop and execute sales plans to drive new customer acquisition while growing existing portfolios. Cultivate relationships with various C-level executives to deliver value proposition, business impact and ROI. Identified and developed strategic alliance partners for local market.

El Segundo, Ca, Us

Channel Development Manager for the Networking Business Group, managing the Linksys, Belkin, WeMo SMB, and KVM product lines for the Americas. Reporting into America's senior leadership team with a strategic focus on sales, product development, revenue growth, and flawless execution while driving a clear path to higher profitability. Key contributor in the Linksys Cloud Manager Launch and go to market strategy for IoT devices. Focus on the US, Canada, and Latin America

San Jose, Ca, Us

Business Development Manager and Product Marketing Management for Cisco's Home Network Business Unit (Linksys)Supporting the Latin American Market. Responsible for Business Development, Road map, New Product Introductions, Product Transitions, P&L, Forecasting, Pricing, Demand Generation, and sales achievement

Morrisville, Nc, Us

Brand Manager for Latin America notebooks;Pricing, branding, product strategy, country sales analysis, product segmentation, channel interaction/development, sales engagement, special bid assessment, and recommendation, revenue/profit, and market share mix drive

Suwon-Si, Gyeonggi-Do, Kr

Product Manager for Consumables for the US. All business-related to maintaining and growing the supplies and consumables business for Samsung ITD (Imaging Technology Division). Product promotion through all channels including retail, reseller, and BTA. Counterfeit interdiction, gray market control, web promotion, and pricing direction

As a Consultant, worked for multiple startups whose needs were expansion into the Latin America region and other emerging markets, developed pricing modeling, P&L tools, as well as sales plans and compensation quotas

Minato-Ku, Tokyo, Jp

Product and Marketing Manager for Toshiba (TAIS) notebooks. Concentrating on Latin America development. Integral in bringing TAIS LA to the #1 position in Market Share. Responsibilities included advertising, branding, channel development, sales training, pricing, forecasting, distribution, web content, documentation, collateral and more.