Jennie T. Email & Phone Number

San Francisco Bay Area

San Mateo, Ca

Newark, California, United States

Glendale, Ca

- Defined, developed and executed annual product and promotional strategies to drive sales and differentiate the gift card offers made in restaurant and made available through our digital store fronts at IHOP.com- Lead and supported partners/vendors successfully implementing gift card programs/promotions- Oversaw the day-to-day aspects of key partner relationships, including external vendor partners, internal IHOP partners and the franchise network of over 300 locations- Identified, evaluated and executed new program opportunities; set success criteria and metrics; evaluated performance and reported results to internal and franchisee audiences- Planned and sponsored market research to unearth new ways to grow the $50 Million gift card business and ultimately drive the restaurant business- Oversaw all aspects of multiple concurrent projects including scope, requirements, timelines, and resource allocation- Built a Gift Card Alliance with cross functional teams to launch a modernized loyalty, rewards, B2B/B2C marketing programs- Developed and maintained strong relationships with third party partners and vendors including Blackhawk Network, InComm, Cash Star, Stored Value Solutions (SVS)

Pleasanton

- Built direct relationships with 15+ distribution and content partners by exploring, creating and executing programs aligned with yearly objectives and marketing budgets - totaling over $2 million.- Cross function team collaboration to ensure and maintain partner relationshipsBlackhawk Network is a leading provider of prepaid and financial payment products for consumers and businesses. The company’s GiftCardMall.com offers the industry’s most popular pre-paid gift card, telecom and financial service brands.

Walnut Creek