• Create compelling marketing materials, including brochures, website content, social media posts, email newsletters, and video content.• Implement comprehensive marketing strategies to attract prospective students and families.• Manage and analyze enrollment data to identify target demographics and track campaign effectiveness.• Create compelling marketing materials for print, digital, and social media platforms.• Develop and maintain a strong brand identity for the school.• Manage all aspects of the school's communication, including website, social media, press releases, and publications.• Write persuasive and engaging copy for marketing materials.• Manage the marketing department's budget.• Highlight the unique value proposition of the school compared to public and other private schools.• Cultivate relationships with alumni, donors, and community partners.• Run email marketing campaigns: Design engaging newsletters, manage lists, and track performance.• Develop and manage online advertising campaigns: Utilize Google Ads, Facebook Ads, and other platforms for targeted outreach; use analytics tools to measure success and optimize strategies.

• Oversee all website updates and redesign initiatives so that the brand and messaging is consistent throughout. • Direct and maintain all social media channels including content creation with the addition of paid social advertising; provide detailed analytics weekly and after all campaigns.• Develop marketing campaign strategies that include branding, content, design, objectives, and execution; ensure all campaigns are effective with the use of detailed metrics. • Generate brand awareness and leads through strong email marketing campaigns complete with messaging, imagery/graphics, branding, and call to action.• Supervise marketing team members including a videographer/graphic designer and social media/photographer positions.• Manage all graphic design needs for the numerous marketing campaigns, brand awareness communications, and print collateral.

• Coordinated marketing campaigns using numerous channels such as web, email, social media, and print; increased membership awareness and acquisitions through said campaigns• Produced customized web and social analytical reports showing both information and analysis on marketing performance, budget management, and metrics; proficient with Google Analytics and social media analytics and insight tools.• Increased the social media presence and interaction by understanding user experience; Twitter followers up 8 percent and Instagram followers up 10 percent in just six months. • Managed communications, specifically digital forms, including email marketing, electronic newsletter, website development, online (and print) magazine, social media accounts (Facebook, Twitter, Instagram, LinkedIn, YouTube and Snapchat)• Supervised graphic designers and writers; encourage them to stay on task, meet deadlines, and produce high-quality work • Maintained and continually improved UF Alumni Association website by understanding the latest trends; boost SEO by updating content regularly, adjusting keywords and refining navigation• Organized marketing jobs based on budget; research external vendors for quality, cost, and effectiveness of past work

• Created and managed all content-related aspects of the Santa Fe College (SF) website; design and implement fresh, innovated web/print elements to aid in recruitment, retention, and fundraising• Earned gold and silver awards for marketing achievements from the National Council for Marketing & Public Relations as well as first and second place awards from the Communications and Marketing Commission Awards of Excellence. • Designed and built new SF Foundation website; improved content for user experience to maximize fundraising needs; incorporated visually appealing content and design• Took part in large scale marketing campaigns for SF’s bachelor’s and associate degrees, SF to UF initiative, and international education using web, social media, email, mobile and radio. • Managed the rollout of SF’s new content management system (Percussion CMS); instituted a CMS training program for SF administration, faculty and staff, and administered all training sessions• Produced websites, presentations, and other digital communications for a number of Office of Advancement fundraising events; created innovative web page for SF’s 50th Anniversary celebration – “50 Years to First”• Developed and supervised up-to-date internship program for the Communications and Creative Services department, as well as led all interviews and new internship training• Collaborated with college president Dr. Jackson Sasser to produce and administer the biennial convocation Keynote multimedia presentation from 2013-2016

• Instructed courses at Butler County Community College in Butler, PA, in the field of English writing, such as English 101, English 102, Speech.• Managed assignments and quizzes through Blackboard – an educational-based learning management system.

• Instructed courses at CCBC in Monaca, PA, in the field of English writing, such as English 101, English 102, Crime Literature, Introduction to Fiction, Business Writing, and Public Speaking• Educated a variety of writing disciplines, from basic English essay writing to formal business writing• Managed assignments and quizzes through Blackboard – an educational-based learning management system

• Executed writing, editing, social media and advertising needs for the online daily news website• Ensure all content, advertisements, and photos were responsive and conducive for all digital platforms• Oversaw web and graphic design, which helped increase readership, subscriptions, and paid advertising• Emphasized specific writing features and techniques based on web analytics; used knowledge of search engine optimization to increase number of readers• Demonstrated time management skills in order to conduct interviews, write, edit, and publish in a timely manner• Led other PR writers, journalists, web and graphic designers on digital communication strategy

• Instructed courses at Robert Morris University in Pittsburgh, PA, in the field of communication skills, which included Business Communication, Writing Strategies, Professional Writing, and Public Speaking• Introduced how social media, the Internet, and blogs can be used to effectively communicate professionally in the 21st century • Guided students in professional letter writing, business-related emails, grant proposals, and other professional documents• Participated in curriculum development programs and seminars

• Composed and edited press releases, internal/external memos, brochures, and miscellaneous public relations documents• Worked directly with the Chamber of Commerce president on press releases and other digital communications• Produced copy for the Chamber website and edited all electronic and print materials• Took initiative to ensure projects were completed in a timely manner, and accepted challenging projects without reservation

• Writing and speech tutor for all undergraduate and graduate level students.

• Worked hand-in-hand with the sports editor to write all sports-related articles as an internship position.