Juan Pablo Z. Email & Phone Number

Mexico City, Cdmx, Mx

Mexico City Metropolitan Area

As the CX Advisory Director, I lead the business development and expansion efforts of the Customer Experience (CX) Advisory services unit. My role encompasses defining and executing commercial strategies, designing innovative business proposals, and fostering continuous team skill development.I closely collaborate across all stages of the Customer Experience program, working hand in hand with our clients to ensure they achieve a successful Customer Experience. I take charge of key projects, ranging from CX maturity assessments to service design and journey mapping for both customers and employees.

Área Metropolitana De Ciudad De México

Mexico City Area, Mexico

Playing a key role in two postgraduate programs: Future Design and Global Fashion Management. Experience in Future Design:Theories of Change and Scenario:In the Future Design program, I teach "Theories of Change and Scenario," exploring theories of technological, social, and economic change, empowering students to apply these theories in the creation of future scenarios. Additionally, I have been actively involved in the curriculum redesign, contributing to its update and relevance.Experience in Global Fashion Management:Strategic Trend Research:In the Global Fashion Management Master's program, I instruct "Strategic Trend Research." My teaching approach prioritizes designing engaging educational experiences. I have developed effective strategies to guide students in trend research, providing a strong foundation for their future roles in the fashion industry.

As a Design Research Manager at , I provided internal consultancy to design teams, ensuring high-quality and in-depth research and usability testing for project success.Key Responsibilities and Achievements:Internal Consultancy: Strategically advised design teams to optimize design research aligned with project goals and client expectations.Skill Development: Designed and implemented skill development programs, enhancing team capabilities in advanced research and usability testing methods, resulting in a notable increase in team competence.Training Course Design: Developed tailored training courses in design research, fostering individual skills and knowledge exchange within the team.Strategic Projects: Led planning and execution of strategic design research projects, contributing to informed decision-making and the development of market-aligned products and services.

Mexico City Area, Mexico

Lead the efforts to improve the culture of research within the design teams for the retail banking business in order to upscale their research and analysis skills.Scaling up the practice and capabilities of design research within the UX & Design teamWork closely with Design Lead to develop a research strategy that includes generative and evaluative research studies, and ensure the right data is being collected to positively impact the product direction.

Ciudad De México Y Alrededores, México

As an independent Design and Innovation Researcher, I collaborated with both local and international agencies to execute trend research and foresight projects. My approach allowed me to manage entire projects or focus solely on the research phase, depending on project-specific needs.Key Responsibilities and Achievements:Holistic Project Management: Led end-to-end project management, working closely with clients to understand their objectives and deliver innovative solutions.Trend and Foresight Research: Developed and executed trend and foresight research, providing clients with valuable insights for strategic decision-making.Client Relationship Management: Maintained effective communication with clients, ensuring a clear understanding of their expectations and aligning deliverables with their business goals.Workshop Facilitation: Facilitated interactive workshops, guiding productive discussions and generating innovative ideas in collaboration with client teams and stakeholders.Worked as contractor for Agency: BAUTISTA(LATAM), MARE Research (NL), Latimer (UK), Spring Studio (US), Eyeka (FR), BMC Innovation (MX), The Future Laboratory (UK), Business Case (LATAM)

Mexico City Area, Mexico

Part of the leadership team. Leader of the strategic design team, guiding the team to uncover business opportunities through research and understanding of both local and international business context. Coaching the team in the P&L analysis of our clients' businesses to spot opportunities to improve profitability. (Clients include food, beverages industry: restaurants, food halls, urban concepts, shopping centers)

Mexico City Area, Mexico

Part of the leadership team. Business development of Trendline a Prospective Thinking services supporting by Forbes Latin America.Identify disruptive trends to anticipate significant changes in LATAM before they impact key business drivers.Conducting trends research and analysis impacting Businesses across Latin America. Conducting projects related with future-oriented research and trend analysis to detect emerging changes that uncover business and brands opportunities.

Ciudad De México Y Alrededores, México

Trend correspondent conducting desk research and qualitative interviews and writing in depth reports on emerging trends and its business implication.

Ciudad De México Y Alrededores, México

Co-creation consultant and Crowdsourcing Analyst, applying brand planning consultancy to develop innovation platforms.

Ciudad De México Y Alrededores, México

Identify disruptive trends to anticipate significant changes before they impact key business drivers and develop strategies that shape those changes to optimize long-term results and returns for the organizationsApplying future thinking and strategic foresight to spot trends and its business implications

Ciudad De México Y Alrededores, México

Design brand communication strategies for Grupo Bimbo by uncovering consumer insights and cultural shifts that influence lifestyle of consumer.

Ciudad De México Y Alrededores, México

• Lead marketing and innovation research projects(qualitative/quantitative) for Carbonated Soft Drinks: Ethnography & Cultural Research, Concept Test, Home Use Test, Copy testing, Tracking, Product Test, Cross-media Analysis, Celebrities & Endorsement, Packaging Design Evaluation, Cohorts Analysis.• Plan, conduct and execute on insight projects, both quantitative and qualitative• Identify insights about consumer needs, behaviors, pain-points and barriers both in projects, but also outside to identify potential business opportunities• Trend analysis, what is happening in the world around us, on a local and global level

Ciudad De México Y Alrededores, México

Design brand communication strategies for brand repositioning by conducting marketing research (quantitative-qualitative.) and trends analysis.Coordinated workshops with consumer and the creative team in order to get insights to create communication concepts.(categories: tires, apparels, airlines, flavored water, chocolates )

Mexico City / Panama City

IPSOS LATAM:Main responsibilities: Coordinated marketing research projects for P&G brands in Latam region, Client Service, consulting, results analysis. Elaborated quotes and proposals for market research projects. Champion for the Product Test Methodology.

Mexico City Metropolitan Area

Position: Project Manager/Client Service for Procter & Gamble MéxicoMain responsibilities: Coordinated local and international research projects for P&G Brands. Client Service, consulting, results analysis. Coordinated the tracking methodology across the 14 product categories of the client. Advised media agencies how to use the data information obtained from the tracking study

Ciudad De México Y Alrededores, México

Coordinated local and international research projects related with Copy Testing, Tracking, Brand Healths, U&A.

Master'S Degree, Strategic Foresight

CONACYT - SENER Scholarship Applying foresight to create new business models for power generation

Master’S Degree, Innovation

Master in Business Innovation (MBI) is a two-year program focused on developing innovative strategies for business in the context.

Trends Analysis, Innovation

The goal of TrendsGymnasium is to propose a mix between creativity, intuition and research methodologies. TrendsGymnasium is an online.

Innovation & Future Thinking, Innovation

Summer Course This course helps improve the ability to detect signals of change, organize insights into understandable models, synthesize.

Certificate In Innovation & Design Thinking, Innovation & Design Thinking

The Certificate in Innovation and Design Thinking (CID) is a four-month program focused on the design and implementation of innovative.

Consumer Psychology, Psychology

Topica: Consumer Society, Consumer Psychology and Analysis of Products, Advertising and Consumer, Sociological Aspects of Consumer Behavior

Planning, Advertising

Consumer Portrait, Brand Offer, Trends, Insight,Brief Final assignment: a Consumer portrait & brand offer for the Consumer no Consumer.

Expert In Marketing Research, Marketing Research

Quantitative Marketing Research Analysis

Certificated In Marketing, Marketing

Certificated in Marketing

Bachelor Of Business Administration (Bba), Business Administration

Activities and Societies: Member of the Society of Students of Business Administration. Part of the Business Administration Symposiums.