Why do people fall head over heels, irrationally in love with brands? Can comms play a role countering terrorism? How can you bottle the magic of a live experience and build a relationship with the audience beyond that single moment in time?Two continents and three agencies into my career, these are just a few of the questions I have set my mind to in my career so far. I love nothing more than taking a thorny issue, a seemingly insurmountable problem, and diving deep into it, before teasing it apart and considering it from all angles. It’s the blend of research, logic and creativity that makes me tick. Call me a problem solver, a fixer, or a creative strategist, just make sure you pronounce my last name correctly.