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A seasoned Director of Corporate Communications with a demonstrated history of orchestrating comprehensive communication strategies. My expertise encompasses managing internal and external communications, media relations, and the production of impactful advertising materials for print, radio, cinema, digital advertisements, and videos for advertising, branding, and interviews.Key Strengths:Corporate Communications: Overseeing comprehensive corporate communications strategies that encompass internal and external communication, ensuring a unified and compelling message for all stakeholders.Media Relations: Nurturing robust relationships with media outlets and journalists, facilitating effective media coverage, and enhancing the organization's visibility.Video Production: Proficient in creating and producing engaging advertising videos, interview videos, and lecture series, cultivating a compelling brand narrative.Internal Communications Management: Skilled in overseeing internal communications and spearheading the production of informative newsletters to ensure effective organizational transparency.Website Management & Optimization: Instrumental in driving five major website revamps during my tenure at HELP University, ensuring an up-to-date and user-friendly online presence.Strategic Marketing & Advertising: Adept at managing advertising and promotions, including media buying, content creation, and copywriting for diverse platforms such as print, digital (Facebook Ads, Google Ads), cinema, and radio.Proofreading & Copywriting: Detail-oriented approach to proofreading marketing materials and crafting impactful scripts for various media channels.

In my role as a Stakeholder Engagement & Communications Specialist in the Regional Cash Management IT System, my responsibilities included:Stakeholder Engagement: I was entrusted with the task of managing the stakeholder engagement for the Regional Cash Management System. This involved cultivating positive and constructive relationships with key stakeholders, ensuring alignment with the project's overarching goals and objectives.International Collaboration: As part of the project team, I had the privilege of participating in the project development and rollout effort in Jakarta, Indonesia, where the Regional Cash Management System was implemented for Bank BII. During this engagement, I collaborated closely with our Indonesian counterparts, contributing to a seamless and successful rollout.Communication Materials Development: A pivotal aspect of my role was the creation of tailored communication materials designed to address the specific needs of the project. I crafted content that not only conveyed the project's objectives but also resonated with stakeholders, facilitating their understanding and garnering support.Training Coordination: I took the lead in orchestrating the coordination of training sessions, ensuring a smooth transfer of system knowledge from the project team to our stakeholders. This was a key component in facilitating a seamless transition and successful adoption of the Regional Cash Management System.Financial Technology (FinTech) Experience: My tenure in this role offered me a unique opportunity to delve into the dynamic world of Financial Technology (FinTech). This experience not only enriched my skills and knowledge but also provided insights into the cutting-edge advancements within this sector.This role allowed me to explore the dynamic and exciting realm of FinTech, and experience successful IT project rollouts, effective communication, and global collaboration.

I served as a Communications Manager at HSBC, entrusted with the role of managing internal communications for HSBC's Global Service Centres (GSC) across two locations, Kuala Lumpur and Cyberjaya, collectively supporting approximately 4,000 employees.Key Contributions:Stakeholder Consultation: I provided strategic guidance and counsel to key stakeholders, including the Regional Head of Service Delivery, Vice Presidents, colleagues, and cross-functional teams. This entailed ensuring that communication and event plans aligned with organizational objectives.Branding Standardization: I played a role in branding standardization efforts, fostering a cohesive and unified brand identity across GSC locations, contributing to a stronger corporate image.Innovative Communication Tools: I spearheaded the development and design of the GSC Malaysia Sharepoint communication portal, enhancing the accessibility and effectiveness of internal communication. Additionally, I took the initiative to revamp and improve staff communication e-mail blasts for the GSC center and the Learning and Development team, earning commendation for the enhancements.My tenure at HSBC was marked by my commitment to streamlining internal communications, enhancing branding consistency, and leveraging innovative communication tools to foster a more engaged and informed workforce. I am passionate about driving strategic communications that facilitate positive change and organizational growth.

In my role as a Public and Investor Relations Officer/Corporate Communications Manager at HELP University, I played a pivotal part in shaping the communication landscape for HELP International Corporation Berhad (HIC) and its subsidiaries, including HELP University College, HELP College of Arts and Technology, and HELP Academy. My responsibilities encompassed:Investor Relations and Public Relations: I managed and acted as the primary point of contact for all Investor Relations and Public Relations activities for HELP International Corporation Berhad. This role involved extensive communication and collaboration with business analysts, company directors, shareholders, corporate investors, and the media.Corporate Annual Reports: I contributed to the writing and review of Corporate Annual Reports, including active participation in HIC's Board of Director meetings. This contributed to a comprehensive and transparent reflection of the organization's performance.Stakeholder Engagement: I led a dynamic communications team, fostering close working relationships with key stakeholders, including the President and CEO's office, Board of Directors, Department Heads, lecturers, students, and the marketing department. This collaborative approach resulted in the successful design, management, planning, and implementation of communication and events through diverse media and marketing channels.Digital Presence Management: I took charge of managing and curating the content of all HELP Education Group's websites, portals, and selected social network sites, ensuring an impactful online presence.Event Coordination: I organized and managed corporate public events for HELP which included multiple MOU Signing Ceremonies, and the company's first two Gala Balls.Content Creation: Beyond external communications, I was responsible for internal staff communication, public communications, press releases, advertorials, and speechwriting for key management staff.

As a Researcher at the Singapore Institute of International Affairs, my responsibilities included:International Collaborations: I had the honor of joining a 'friendship' visit to Beijing, China, as an invited guest of the Chinese government. This experience expanded my cultural and international horizons, fostering diplomatic ties and intercultural understanding.Research: I assisted in the research pertaining to Free Trade Agreements (FTAs) in the Asia Pacific Region, as well as the intricate political and economic dynamics within the ASEAN region. Website Maintenance: I contributed to maintaining the institute's website, ensuring it remained current and relevant, thereby facilitating access to valuable resources for stakeholders and the public.Newsletter Contributions: I actively contributed articles to the institute's newsletter, sharing valuable insights and knowledge on international affairs. Additionally, I took part in the design of the newsletter, making it an engaging and informative resource for our audience. I was also often the rapporteur for SIIA's tete-a-tete events as I was skilled at writing up the reports succinctly and quickly. Global Impact: I had the unique opportunity to participate in the Global Development Network (GDN) Annual Conference in 2003, held in Cairo, Egypt. My presence at this international event allowed me to network with global thought leaders and share insights into critical global issues.My tenure at the Singapore Institute of International Affairs was characterized by a passionate commitment to research, cross-cultural understanding, and the dissemination of knowledge through digital and written media. My involvement in international collaboration enriched my understanding of global diplomacy, while my research contributions added depth to our understanding of international affairs.

Intern at the education department at the IPPR, London

During my tenure as an Executive at Cyberlynx, I worked at the Student Placement Centre where I provided guidance and support to students transferring overseas to study. My responsibilities included: Student Advisory Services: I served as a Student Placement Advisor, extending comprehensive assistance to students seeking educational opportunities in countries such as the UK, Australia, the US, and various other destinations. My goal was to facilitate a seamless transition to international educational institutions.Liaison with Foreign Universities: A core part of my role involved establishing and maintaining effective communication with foreign universities. This included the submission of student applications and monitoring the visa status of students, ensuring a smooth and successful admission process.