Manager, Segment Marketing
Led and managed segment-based marketing programs to deepen client engagement and maximize product and business revenue among retail clients.
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@tiaa-cref.org
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Jacqueline Q. is listed as Marketing Consultant based in Oradell, New Jersey, United States. AeroLeads shows a work email signal at tiaa-cref.org and a matched LinkedIn profile for Jacqueline Q..
Jacqueline Q. previously worked as Manager, Segment Marketing at Td Ameritrade and Marketing Consultant at Self-Employed.
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Results driven senior marketing executive with expertise in building, implementing and optimizing integrated marketing programs. Proven track record in developing successful strategic marketing plans that are customer and results focused. Strong analytical skills with the ability to translate data into actionable strategies and tactics.Specialties: ● Marketing Strategy● Lead Generation● Market Segmentation● Digital/E-Marketing● Retention Programs● Direct Marketing● Project/Agency Management● Product Marketing● Forecast & Analysis
Listed skills include Marketing Strategy.
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Led and managed segment-based marketing programs to deepen client engagement and maximize product and business revenue among retail clients.
Provided strategic consulting services to develop and implement targeted marketing initiatives, content development and program management services to generate profitable business growth. Revised marketing and sales collateral to ensure alignment of brand strategy and value proposition.
Developed and managed acquisition, retention and segmentation strategies for IRA, Life Insurance, Brokerage and 529 Education Savings Plan. Created strategic marketing plans to drive revenue, increase customer retention and expand market share.
Lead strategic marketing programs to increase card usage, retention and fee revenue. Developed forecasting and decisioning models to ensure campaigns yield positive ROI.
Developed and managed marketing programs to increase acquisition of new customers including the enhancement and optimization of the online application.
Responsible for all acquisition and retention programs to expand client roster. Increased enrollment by 10% translating into revenue of $450k in first 8 months.
Managed all aspects of fee-based services including customer acquisition, collateral development and contract negotiations.
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Jacqueline Q. is listed as Marketing Consultant.
AeroLeads has found 1 work email signal at @tiaa-cref.org for Jacqueline Q..
Jacqueline Q. is based in Oradell, New Jersey, United States.
Jacqueline Q. has worked for Td Ameritrade, Self-Employed, Tiaa-Cref, American Express, and Chase.
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Jacqueline Q. is listed with skills including Marketing Strategy.
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