Jr Pratts is a Owner at Instinct. He possess expertise in corporate identity, social media, publications, magazines, brand development and 20 more skills. Colleagues describe him as "JR came to Genre to build circulation where he not only performed well, but also appears to have garnered considerable insight. JR eventually left Genre to found his own (much more successful) publication, Instinct, targeted to the same demographic. JR's intelligence and perception, coupled with his diligent work ethic and attention to detail made him a joy to work with then and a formidable competitor now. Although I'm no longer professionally associated with JR, I will always respect his abilities and wish him well." and "I know JR for about five years now. We have worked together on a niche marketing concept between Switzerland Tourism and Instinct Magazine. JR is a wonderful person understanding to work with his clients on a balanced concept including e-marketing, advertising and consumer events. I hope to work with him and his company in the future again."