General Manager Business Development & Strategy
New Delhi, Delhi, India
Lifelong India, which is the auto component manufacturing company specializes in injection molding components and assemblies, aluminum pressure die casting, metal stampings and multiple commodity assemblies. Lifelong India is a key supplier to Hero MotoCorp (which is the world’s largest 2 wheeler company with revenues in excess of $3 billion) and GM and has also won GM’s global best supplier awards in various years. In addition, Lifelong India also supplies parts that get fitted in BMW, Audi, Ford, Skoda, Renault, Peugeot and Hyundai. Lifelong India manufactured components are exported to North America, South America, France, Spain, Italy and South Korea. Lifelong India has 2 manufacturing facilities, one in Daruhera – an industrial estate in the progressive state of Haryana and the other one in Haridwar, Uttarakhand.Led a 6-person team to introduce a new product, Brake Shoes for motorcycles, and enter a $500M market. Executed a business plan to manufacture and supply the part, increasing annual revenue by $10M.o Negotiated a technology partnership with a US firm to develop the lowest-cost high-quality product for the Indian market. o Vetted a production team for the new factory and leveraged common resources to reduce administrative costs by 20%. o Designed and implemented a plan to backward integrate the base of the brake shoe, increasing part profitability by 8%.o Achieved $4.2M in first year sales, with projected sales of $30M in 3 years, resulting in a 10% topline growth for Lifelong India during a time when the automotive market shrunk by 14%.