Randy Murphy Email & Phone Number

Austin, TX, US

Scratch Advisors is a strategic consulting firm that works with the C Suite to unlock and solve big problems in businesses from startup to midsize. We work with you to define and deliver on High Value Outcomes from revenue growth, margin improvement, sales strategy and optimization, product roadmap strategy and process, culture and staff alignment, and.

Fractional C-Level, Special Project and Profitability services and consulting for small to medium sized companies in many industries.

CCA provides a wide range of services to investors and companies seeking inorganic growth. Our team is experienced in sourcing companies and capital. M&A isn't simply about dealmaking, but how to structure deals so that they create sustainable value. Our team is well positioned to collaborate with you on that journey.

Assisted in a part-time capacity for business formation as well as ongoing G&A, consulting, and pricing support for a business that provids dining, social, dating, and social media etiquette training for K-12 children, adults and companies.

Austin, Texas, US

• Founded a software company at the intersection of technology and restaurant operations, aimed at assisting small chain operators in reducing costs and enhancing customer satisfaction within the third-party marketplace.
• Achieved first revenue and managed a team of 13 employees before transitioning to a new CEO.
• Successfully raised $7M in equity and debt financing. Oversaw shareholder relations and Board of Directors activities.
• Developed OrderB4, a fully contained online ordering and operations management platform for Ghost Kitchens and Virtual Brands that responded to the revenue needs of restaurants during the pandemic.
• Surpassed 10 customers in fall 2021 before the niche segment began to slow down.
• Pivoted to a new platform (DB4) in collaboration with logistics partner and investor, Skipcart, creating a joint offering for restaurant Self Delivery (utilizing DoorDash, UberEATS, and Grubhub orders).

St Petersburg, Florida, US

• Successfully led a turnaround project for a PE-owned restaurant services business, handling outsourced accounting, finance, operations, and technology with $5M revenue, 40 clients, 40 FTEs, and 5 contractors.
• Achieved significant financial improvements, which included a 13.8% increase in net revenue, 1,350 bps increase in gross margin, and 3,510 bps increase in EBITDA that resulted in a 5,120 bps increase in Net Income.
• Enhanced team DNA, culture, communication, and execution, which improved performance reviews.
• Reduced turnover to under 5% and increased advancement opportunities through the introduction of new services.
• Orchestrated two executive exits that saved $225k in severance and preserved 6% total company equity for the ownership group.
• Achieved 100% compliance with employment agreements that translated into $60k in compensatory revenue and the avoidance of disruptions to client relationships.

Austin, Texas, US

• Owned and operated a multi-unit, multi-brand restaurant company, starting as a franchisee of one Mama Fu's location and eventually acquiring the franchisor. Built 20 company-owned locations and acquired/operated/sold.
• Achieved $25M+ in annual revenue at peak, managing 30 locations across three brands in nine markets, three states, and two countries, with over 1.2k employees.
• Successfully raised over $30M in equity and debt growth capital from inception to exit.
• Orchestrated the acquisition and subsequent sale of a $10M pizza brand and launched a joint venture in Dubai and Abu Dhabi with a large, multi-unit Emirati operating partner (GGICO.)
• Implemented an innovative delivery and logistics program, resulting in a 20% same-store sales increase from 2014-2016, performing over 1.5 million first-party deliveries before delivery marketplaces launched.
• Recognized for industry advancements that included introducing the first Bahn Mi sandwich on a national chain menu, coining the "Flex Casual" dining format (Fast Casual and Casual Dining), and developing a data-driven.

Austin, Texas, US

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