Jay Ratkowski Email & Phone Number

Milwaukee, Wi

Digital marketing agency focused on providing a better working environment for employees and higher caliber of service for clients. We've helped over 150 businesses and counting with SEO and PPC management for their websites. We work with regional and global brands in ecommerce, software, finance, food/beverage and more.

United States

Helping support efforts to fund scholarships, school programs, and financial needs of students, teachers, school staff.

Http://Mypretendplace.Com

Startup online retailer focused on inspiring creativity in children through ongoing subscriptions of dress-up and activity packages.

Milwaukee, Wi

I lead the largest SEO team I know of in Wisconsin. We do everything from straight-up organic optimization to content strategy to getting pesky Google penalties removed to mitigating traffic loss when giant websites migrate platforms. Our clients are big. A few of them are Fortune 100's. They are B2B and B2C. Ecommerce (with thousands and thousands of SKUs) and lead-driven. The main things are I do include:-Manage a team of eight (and counting) hot young seo gunslingers - responsible for hiring, training, development, career paths, etc. -Lead account strategy so clients can brag about their organic revenue to competitors - work with my team to translate overarching business objectives into tactics we can support with organic search.-Primary driver of department change - creating new process, deliverables, etc. No matter how good things are, they can always get better. I want to find out how.-Owner of resource management - New clients come in all the time, need to figure out who can work with them best and ensure everyone has a manageable workloadOther random things about me:-Leader of a department restructure and long-term search marketing organizational growth plan-Regularly make John Cusack film references that nobody catches (including in this description)-Lead a company-wide work-life balance initiative to find areas of opportunity to ensure everyone can comfortably integrate work into their lives -My desk has more shag carpet than anyone in the midwest-Part of a company-wide process-improvement initiatve

The Internet

Formerly an idea for an online guitar store, currently a guitar blog.

- Won league championships 17 years apart. Only Kareem can top that timespan.- Played when you had to yell out players names and cross out ones that were drafted, then call in your lineup each week on the telephone.

Milwaukee, Wi

• Develop strategy for SEM clients and manage implementation• Manage & develop junior level team members• Coordinate with other departments to ensure new websites follow SEO best practices• Drive change with improved process, technologies, templates, etc

• Manage a team responsible for customer acquisition & retention (through SEM, display, email) as well as product development and product marketing.• Lead for web design & testing project with goal of creating new design elements, messaging, navigation, etc. Use Google Content Experiments to find optimal results.• Manage planning, strategy, implementation, & optimization for paid media account with ad spend exceeding $4 million per year in a highly competitive retail market• Analyze online & offline data to determine lifetime value of goals, create detailed audience profiles, track user behavior across digital channels, devices and physical channels (web to store, web to phone, etc), support executive decisions• Experience with online video advertising (via YouTube) as well as national TV (via Google TV Ads)• Working knowledge of national TV advertising and large scale digital media buys• Work closely with executive team to plan, execute and report on major marketing objectives

Franklin, Wi

• Manage planning, strategy, implementation, & optimization for paid media account with high ad spend in a highly competitive retail market• Analyze online & offline data to determine lifetime value of goals, create audience profiles, track user behavior across digital channels, devices and physical channels (web to store, web to phone, etc), support executive decisions• Own projects spanning multivariate web testing, Google Trusted Stores implementation, online video advertising• Working knowledge of national TV advertising and large scale digital media buys• Work closely with executive team to plan, execute and report on major marketing objectives

Austin, Texas Area

• Develop strategy, manage implementation and oversee all activity for a portfolio of paid search clients with approx $2 million in annual ad spend and over 90k keywords in individual accounts• Experienced with managing paid search in Kenshoo, including tracking setup and conversion attribution• Directly supervised several paid search analysts, providing leadership and career development• Proposed landing page optimization as a new company service, created project roadmap, pricing structure and recruited/trained a team to carry out operations• Google AdWords & Analytics Qualified individual, MSN AdCenter certified, Excel wizard

Austin, Tx

• Develop and implement SEO strategy for e-commerce startups• Install/Manage Google Analytics reporting, Google Webmaster Tools• Create and optimize data feeds for Google Base and Nextag

• Own all online marketing activities including onsite and offsite SEO, SEM (CPC)• Manage Google Analytics, AdWords, Checkout, Webmaster Tools, PayPal and shopping engine accounts• Analyze site traffic & metrics and report out to management• Administrate social media vehicles (WordPress, Facebook)

• Lead operations contact for largest account in state of Wisconsin• Manage all aspects of customer project needs – printing requests, scheduling, pricing, delivery, shipping, etc• Source vendors, develop process improvement, handle logistics, help with sales projections and basic graphic design work• Well networked, effective at accomplishing tasks through virtual teams

* Managed all activity on loading dock at a customer site * Worked with Asset Management to inventory all IT equipment * Supported over 1,300 users with printer, fax and copier repai

Mba

Ba, Marketing