I help Senior Communities generate leads | Marketing Strategist & Digital Marketing Expert as Senior Guide |Generated 1000s Leads for 500+ communities

• Developing, implementing, managing and optimizing Paid Search and Display campaigns for Google & Bing.• Launching new products/campaigns as well as executing time-sensitive promotions/content.• Executing tests (ad copy, landing page, etc) and strategic plans end-to-end.• Reporting, analyzing, and providing actionable insights for internal teams.• Partnering with internal teams to ensure consistent marketing and maximizing business opportunities across channels.• ID/apply best practices and monitor changes in the digital space to identify new opportunities.

• Manage presence in social networking sites including Facebook, Linkedin, Twitter, and other similar community sites, and seeding content into social applications as needed on behalf of the clients. • Responsible for increasing client’s social media brand awareness and engagement organically by 50% in 90 days. • Schedule programmatic banner ad campaigns based on client’s needs to target key demographics to maximize KPI.• Create SEM/PPC campaigns using various tactics through Google AdWords, Bing Ads, and other programmatic platforms.• Personally responsible for managing over $100,000 in quarterly PPC revenue and $250,000 in programmatic ad campaigns.• Track results and diagnose problems to increase ROI.• Provide reporting to sales reps and outside clients on regular, pre-defined intervals, and to give guidance on the potential expansion and optimization of existing campaigns• Perform duties relating to search engine optimization (SEO) as assigned for internal and external clients including webmaster account services, keyword/metadata tagging and other tasks as assigned

• Marketing and operations support for the program and school: exceeded goal of company by doubling clientele within the first year• Establishes partnerships with local organizations to coordinate educational excursions, transportation, reservations and catering for students while limiting budget cost• Develops program curriculum based on organization requirements• Manages and hires all after school staff by developing schedules, checking Pro Care, delegating tasks, and monitoring performance • Primary point of contact for clientele and general services

• Actively pursued enrollment of new memberships (self-generated)• Marketing and Promotions via online and in person • Established/maintained leads• Reviewed/analyzed comparative sales reports

• Developed and instructed age appropriate lesson plans that encouraged physical, social, and academic growth • Assessed the developmental levels of students to ensure lesson plans met the individual need of each child• Continuously monitored and evaluated the progress of students development • Maintained accurate and complete records of students progress and development