Improves revenue operations processes, systems, and data to support scalable growth for this market-leading B2B video platform. Leads CRM integrations, data migration projects, and data quality initiatives to improve customer analysis and reports. Aligns systems to generate meaningful insights to sales, marketing, and business development. • Implement RollWorks, LeanData and Cloundingo to launch Account Based Marketing (ABM) program • Implement Salesforce Sales Cloud to enhance collaboration among marketing, sales, and customer success.• Integrate sales support tools Chili Piper, Outreach, and ZoomInfo to better analyze and plan market strategy. • Implemented LeanData within Salesforce, optimizing lead routing and sales process efficiency, ensuring better data management and operational workflow.• Developed and maintained an ARR model based on sales variables by segment, providing a robust framework for revenue forecasting and aiding in strategic decision-making across different market segments.• Build and maintain revenue models to enable cross-functional planning for quarterly pipeline and sales targets.• Work closely with finance to align systems, processes, and data tools to optimize reporting and analysis. • Ensure alignment to strategic finance targets and finance team requirements as per needs assessments. • Lead cross-functional projects using data modeling and analysis techniques to guide strategy and optimization.• Develop revenue models and contribute to pricing strategy while improving data quality and data integrity.

Promoted to lead analyst, embedded in the data operations team, and charged with improving reporting resources for this startup accelerator that connects major investors to opportunities across the portfolio. The firm’s alumni companies and vested assets typically monetize ideation and products that serve a sustainable and inclusive future. • Reported to COO, supporting the financial and operational objectives of this venture capital (VC) accelerator. • Analyzed value streams in parallel with the product owner and team leader of the 7 FTE data engineering team. • Assessed needs cross-functionally and leveraged knowledge of SalesforceCRM and Marketing Automation Systems Hubspot and Marketo to develop and communicate requirements for data engineering to execute. • Served as subject matter expert (SME) on data integrity, data structure, schemas, integrations, and business use cases for internal systems Salesforce instance (2), Marketo, Hubspot, and legacy databases. • Gathered requirements for marketing automation and customer relationship management (CRM) optimization.• Led Data Warehouse Architecture projects in SQL. Led revenue modeling, data collection, processing, and analytics while overseeing data and request process; & maintaining, developing, and updating data dictionary. • Supported operational, financial, and innovation stakeholders through research, requirements gathering, and testing for new enterprise data platform attributes—ingestion, cleaning, and mastering processes.

Supported global sales and marketing team on attracting investor support for innovation accelerator events. Maintained CRM data and enhanced reporting for remote, globally-dispersed business development leadership.• Reported to CRO, managing implementation and integration of systems and processes supporting the sales management program in EMEA, APAC, and LatAm; 6 business development execs; and global monetization.• Enhanced sales processes, coordinated marketing collateral and campaigns, and administered sales training.

Supported NYC based sales team focused on SaaS product for the construction industry. Maintained and updated Salesforce automation for opportunity lifecycle and software-as-a-service customer account management. • Managed deal desk for contract support, approval, and commission review.• Upcoming project work would have a design focus versus a configuration focus, catalyzing the move to Techstars.

Reporting to COO of innovative printing and 3-D technology component, part, and OEM manufacturer. Managed global sales operations team supporting worldwide channel and direct sales from order entry to delivery. Served as the lead stakeholder and strategist in the design and deployment of new offline supplemental reporting system. • Implemented the integration with EDI for outbound order and inventory management with global 3PL partners.• Improved processes and systems, e.g., design and implement SQL reporting direct to Google Sheets and Excel.• Operationalized German vendor into the system and trusted to assume the dotted-line supplier relationship. • Served as SME for the design and implementation of a key data architecture and data warehousing project. • Designed and managed commissions, pricing, pricebooks, deal registration, and rebates for all sales teams.

Embedded in the sales enablement group, working as a business analyst primarily with Salesforce.com, supporting strategic initiatives relating to sales revenue, lead generation, customer lifecycle modeling, and channel revenue analysis. Analysis and process owner for sales productivity metrics, reoccurring reports, and ad-hoc reporting. • Hypothesized, tested, and implemented data initiatives to improve sales productivity KPIs and KPI analysis.• Ensured data integrity across the CRM, eCommerce platform, web analytics, ERP systems, and legacy systems. • Built offline, automated dashboards combining data from multiple systems for high-level leadership reporting.• Consulted on structure and function for data warehouse application for direct and channel sales related data.

Business operations analyst for marketing communications company, charged with customer relationship management, marketing automation, and accounting workflows. Reported directly to the COO supporting breakdown analysis and resolution, process improvement, data management, client reporting, and consulting on the integrity of critical data systems—all while overseeing planning, estimating, job management, and staffing.• Promoted to project manager overseeing analysis, software development, and implementation of an ECM.• Defined the customer lifecycle, identified opportunities for revenue growth, and enhanced sales processes. • Developed the strategic plan and guided the implementation of a custom CRM by integrating Salesforce.com with proprietary e-commerce technology, legacy warehouse management systems (WMS), and ERP platforms.

Responsible for managing the job through prepress, determine appropriate materials and production plan, determine distribution and installation logistics and maintaining quality control throughout the production process.• Identify and execute production efficiencies and revise estimate as necessary to reflect modifications to production plan.• Approval of outside vendor finishing and services.

Served as production and operations manager for the only student produced, 32 page, weekly, color college news magazine in the United States. Responsible for the strategic planning and development for distribution and circulation, coordinator of special projects, print production planner, and communicator between art staff, editorial staff, printer, outside vendors and Institute. • Developed standard operating procedures and specifications for advertising submission and content generation.• Held 3 badges across campus, working primarily in the premedia laboratory, and also part-time as the web press print media assistant, with rotations in those areas as a customer service rep.

Color, Workflow, Finishing, Imaging

Off-campus internship with cross-functional rotations.