• Began at MSL as an Account Executive in June 2010• Developed, implemented, measured and evaluated communications strategies focused on social, digital and traditional content creation and distribution;• Crafted target messaging for internal and external audiences;• Built strong and collegial relationships with client partners; served as day-to-day project manager; provide expert guidance and advice to external and internal audiences; managed expectations, timelines and budgets to ensure profitability and team success;• Managed multiple project teams (both senior and junior staff); • Reviewed complex research and topics, identify key information for public consumption; translated into story angles, pitch and secure national, regional, and local media coverage; • Wrote media releases, internal newsletters, employee magazines, social posts, web content, presentations, executive-level speeches, information kits, and expert bylines;• Conceptualized and created monthly issue briefs, which communicated issues to key audiences; • Developed strategic content and distributed via social channels and managed public online responses;• Managed events for key industry leaders, media and policymakers;• Created, tracked and evaluated targeted social media advertising initiatives;• Assisted with the production and development of microsites; and• Was an active member of in-house editing team.

• Began as an intern in January 2008• Developed and implemented targeted public relations plan;• Attended regular on-site client meetings;• Managed and taught interns to conduct daily tasks;• Drafted various communications materials such as, customer case studies, press releases and pitch letters;• Assisted with industry analyst event coordination;• Provided tradeshow support;• Monitored press coverage and draft weekly summaries for clients; and• Conducted research for potential partnerships.

• Conceptualized and drafted articles for one of NHLBI’s e-newsletters; and• Drafted weekly summaries of press coverage for National Assessment of Educational Progress.

• Assisted team in creating PR concept kit for members;• Conducted member survey analysis; and • Conducted research for internal communications projects.