As the creative director for Avant Food Media, I guide the overall look and feel of our two brands: Commercial Baking (commercialbaking.com) and Craft to Crumb (crafttocrumb.com).MAGAZINE+ Designing Commercial Baking magazine and Craft to Crumb mini-mag+ Creating each issue's digital edition and strategizing its promotion plan+ Managing production and upload process for all print productsMULTIMEDIA+ Managing the Commercial Baking website+ Developing the Craft to Crumb website from scratch with Wordpress and Elementor. This website won the national 2024 AZBEE Award for Best Website of the Year!+ Recording, editing and producing the Troubleshooting Innovation podcast+ Maintaining brand standards with social media graphic and article lead image templates+ Creating email campaigns and in-house marketing materialsFOR FUN :)+ Being on-air talent for videos featuring innovative companies in the baking industry+ Speaking at international tradeshows to showcase our company's thought leadership

lawrencekstimes.com/lttv

The 785 is a video series getting people connected and engaged with the Lawrence, KS community. Our videos give an immersive look into local events, business, arts and culture, and beyond. See more at www.the785.tv

Sponsored by local tourism agency Explore Lawrence, No Free Lunches is a food vlog that highlights the vibrant collection of bars & restaurants in Lawrence, KS, and the unique stories behind each one. Watch now at nofreelunches.co!+ Interviewing local chefs and restaurant owners+ Researching and writing for each episode+ Producing and strategizing social media content

At this content marketing agency, I used storytelling to elevate the work of mission-driven brands, such as B Lab, Mindful Magazine, Preserve, and Bioneers. My main responsibilities were...+ Writing/editing articles, op-eds, and other content+ Implementing SEO and social media best practices for brands across platforms+ Building newsletters and automating email marketing campaigns+ Developing and executing client-based networking communications

+ Designing branded graphics and social media content+ Writing op-eds, articles, social media posts and email copy+ Tracking analytics from social traffic and marketing campaigns

I'm proud to have worked as a waitress at Kansas' first ramen bar. I learned about the day-to-day operations of small, local businesses and practiced real-time problem solving. Better yet: as a server, I got to practice the communication that would build a strong foundation for my work as a journalist.

+ Conduct video interviews with local artists+ Produce & edit these interviews in Final Cut Pro+ Create social media content to promote monthly shows

+ BS in Journalism (News & Info), BA in Political Science+ Early admittance to the William Allen White School of Journalism and Mass Communications+ Member of KU Multicultural Scholars Program

+ Produce original, bi-weekly podcasts for the Ad Astra radio block+ Create written articles for KJHK.org+ Pitch story ideas weekly+ Conduct interviews and research