Jon R. Draper Email & Phone Number

Boulder City, Nv, Us

Greater Las Vegas Area

Director of Marketing & IT Admin (Wordpress + WooCommerce Designer) for TwillUSA.com & USAFlap.com, with $11M+ in web-generated revenues, 30K+ online orders and 20K+ leads generated under my management. My responsibilities include:• Content Writing;• Keyword Strategy;• Meta-data & SEO Strategy;• Google Analytics and Search Console;• Ownership of Lead Generation Initiatives;• Ownership of the Digital Marketing Strategy;• Web Development (WordPress, WooCommerce, HTML5, CSS3);• Digital Asset Creation, Product Photography & Editing (Photoshop);• Run End-to-End Digital Campaigns; Monitor Progression and Conversion Rates;• Email Marketing & Focused Messaging (MadMimi, Contact Form 7, Social Media);• Custom e-Commerce store and Checkout powered by WooCommerce, Authorize.net and PayPal;• 99% ORGANIC Digital Marketing with minimal PPC / Facebook Ads.USAFlap.com currently has 97% of its target keywords ranked in the Top 10 of the SERPs, with 81% positioned in the Top 3. (As of July 2023)TwillUSA.com currently has 58% of its target keywords ranked in the Top 10 of the SERPs, with 43% positioned in the Top 3. (As of July 2023)

Greater Las Vegas Area

Business Owner & E-Commerce Developer for Steering Pros LLC, with responsibilities that include:• 99% ORGANIC Digital Marketing with minimal PPC / Facebook Ads;• Developed the e-Commerce platform built on WordPress with a custom theme;• 100% visibility for target keywords in the Top 30 of the SERPs (38% of keywords rank Top 10);• Directed all web design, SEO, conversion rate optimization and user experience (UX) efforts;• Email Marketing via MadMimi; digital assets created using Adobe Photoshop / Illustrator;• Improved the organic keyword strategy (and SEO) via MOZ Pro, SEMrush & Crazy Egg;• Custom e-Commerce store and Checkout powered by WooCommerce and Stripe;• Established relationships with various suppliers to provide high-quality Remanufactured Steering Racks & Gearboxes for the Automotive Aftermarket.

Greater San Diego Area

Responsible for sales retention and growth of key accounts + designed Digital Marketing campaigns. NO BUDGET. 100% Organic.• B2B Outside Sales to Auto Dealers, Independent Shops & Parts Resellers.• Customer acquisition & retention by segmenting key accounts and brand engagement via Email & Direct Marketing efforts.• Created campaigns from brainstorm to email send, including layout and graphic design.• Performed QA to ensure links, images, subject lines and segmented lists delivered correctly.• Verified emails rendered in all web browsers and on Android & Apple iOS devices.• Tracked campaign results via Analytics.• Managed B2B Accounts: Sales, customer service, resolved Core and past due A/R issues, follow-up, monthly/quarterly/annual account reviews and in-person sales visits. • Coordinated with the Inbound Sales Manager and 8 Reps to improve salesmanship and ensure quotes aligned with the overall Marketing strategy.

Greater San Diego Area

Industry: Gold Buying; 'Urban Gold Mining' & Precious Metals.Role: Managed 2 Buyers + 1 Assistant + Clients + Referrals + Cash Payouts + Commissions + Catering.• Tested, purchased and assayed precious metals;• Cultivated and maintained relationships with refineries;• Marketing: Popularized 'Gold Parties' in San Diego, California;• Account Management: Sales, Customer Service, Follow–up and in-home visits;• Created a proprietary 'Buy Program' to better estimate payouts and track profits;• Designed all of the Marketing materials.

Greater Salt Lake City Area

Used Car Dealer in South Salt Lake, Utah (100–120 Car Inventory).• Managed 3 Salespeople, 1 Mechanic, 1 Title Clerk & 1 Lot Attendant.• Structured deals, negotiated and closed sales.• Appraised customer trade–ins to maximize gross profit.• Back–up Finance (paperwork and Warranty contracts)• Followed–up with unsold customers.• Developed sales training and spiff programs.• Inventory Management: Tracked bestselling vehicles, organized auction runs, inspection of vehicles @ auction, and assisted owner w/ bidding (when necessary). • Managed relationships with customers, bank, credit union and Extended Warranty sales reps.• Managed website leads; set appointments; demonstrated and sold vehicles.• Photography: Interior and exterior photos for Auto Trader & Cars.com.

Price–Utah

Multi-Line GM Dealership–Chevrolet, Buick, GMC & Cadillac + Used Cars + Fixed Operations.• Managed ALL aspects of Internet Sales: Website, classifieds, lead generation and promotions.• Set appointments; demonstrated and sold vehicles; negotiated trade-in values.• Followed–up with prospective and unsold customers.• Engaged Service Dept. customers and 'orphaned owners' for referrals.• Top CSI.