Associate Consultant - Customer Engagement
Led offer pool production and campaign execution for the rewards program of a national grocery chain with over $5B in annual salesActively collaborated with over 100 national brand vendors to create coupon contractsImplemented low-cost coupon offer types to continuously outperform the 4:1 sales-to-cost benchmark of client’s rewards program, achieving as high as a 6:1 ratio for a quarterManaged 8 quarterly rewards marketing campaigns with an in-house Offer Management System, utilizing Excel to ensure promotions were appropriately targeted and allocated to specific customer segments in their preferred channelsUtilized historical sales data to forecast customer penetration of the front page of client’s weeklyad, teaming with senior leadership to ensure a consistent achievement of 42% benchmarkPresented KPI results of all 7 customer segments to senior leadership. Ran regression analysis to better understand relationships between unit costs and unit demand for customersCurated sales reports for holiday promotional periods, presenting results to category directors and senior leadership validating discounted price performance and promotion effectivitySynthesized macroeconomic reports during 2022 to highlight the need for private label innovation as savings rates declinedAligned daily operations and test and learn performances with data science partners in Gurgaon, India to ensure coupon offers were appropriately allocated to each promotional rewards campaign
