Management consulting, working with senior executives, specializing content & creative strategy and business growth. Account director for engagements with Endeavor Audio, Craftsy (NBCU), Sotheby's, American Management Association. On project team for clients including MGM, NFL On Location, Margaritaville. As part of Vaudeville's Accelerator practice, helped lead our investments/advisory in a portfolio of startup, tech & new media companies.

Casual is a strategic intelligence startup that helps sports marketers find, engage and activate their casual fans. We're using behavioral science pioneered in politics and ecommerce to build the most comprehensive database of US sports fan demographics, preferences and behavior. If you're in the sports world and believe in the power of applied data to grow audiences, let's talk!

Co-founded and ran startup in Home Maintenance Space, focusing on maintenance automation (putting homes on a schedule for regular “tuneups”)Developed strategic partnerships & revenue sharing agreements with leading home builders, skilled tradespeople and partners in our geographic area.Pitched, closed and personally oversaw home maintenance projects in the $20-$60,000 range, including client & vendor management, project management & cost control, and (when needed) hammering nails.

Growing and managing virtually all consumer-facing digital experiences for a portfolio of three retail grocery/foodservice brands with 31 locations and ~$200mm average yearly revenue. Created eCRM strategy with targeted mailings and e-blasts, driving estimated 20% sales lift among readers with estimated net incremental revenue of $1.5MM. Grew email database from 0 to 60,000 members.With another colleague, created and now manage the company’s first points-based loyalty program (“Market Rewards”), enrolling over 120,000 customers within 5 months. Worked closely with Point of Sale vendor to develop custom applications. Defined aesthetics and verbiage of program in digital & print communications.Developed digital marketing campaigns, customer acquisition strategy and support for 9 major store openings. Managed paid search and banner display campaigns spend of $75,000, as well as creative development.Manage content, design and front-end development for brand websites with ~50k cumulative views/month.Established social media profiles, voice and strategy for each brand and grew fanbase exponentially.Developed e-Receipt program (“TreeSavers”) and steered to launchDeveloped customer support framework and implemented Desk.com subscription to manage over 20,000 pieces of inbound communication annually.Often traveled to stores to support promotional strategy execution and support store employees.

Leading the development of GTO Labs, an incubator/think-tank producing new and experimental offerings.

Strategy, creative development, research and analytics, working extensively with leading healthcare companies and other highly regulated industries.Key projects include: - Biz development and new offerings for the agency's search, SEO and analytics practice- Developing data visualization and analysis tools using Excel, Tableau and web-based software- Digital landscape analysis, insights and tactical recommendations for a major oncology launch- Paid search strategic review and tactical recommendations for a prominent oncology brand- Competitive review and digital forecast for a competitor entering client market space- Topic study and presentation on the mobile health industry- Whitepapers and analysis on developments in search and mobile

Marketing content and SEO analytics for an award-winning sports recruiting startupSeveral content-oriented market campaigns; wrote articles that got publicity on several high-profile school websites; co-authored e-book to capitalize on intellectual property.Co-wrote grant proposal securing $8k in funding.

Designed and implemented intelligent search functions using a blend of proprietary and third-party software. Key projects included codes to search for specific mortgage categories, and contributions to a groundbreaking real-estate service. With a small group, overhauled description pages for exchange-price indices (accessed by thousands of Bloomberg clients daily). Built new template in Javascript and presented business plan to management. Tasked with formulating cost analysis/implementation schedule.Achieved Bloomberg Certification in Equities, Fixed Income, Equity Derivatives and Forex.

Teaching Assistant for Cognitive Psychology course, assisting Randi Hirschberg. Lectured, led group projects and supervised classes of academically-gifted youth. Active in classroom 7hrs/day. Worked closely with other academic, residential and administrative staff to create inclusive, rewarding experience for campers.

With the Social Cognitive Neuroscience Laboratory, assisting Dr. Makiko Yamada under the supervision of Dr. Jean Decety. I helped design and implement several experiments studying empathy, using professional-grade neuroscience software and fMRI technology. Also involved with data analysis and technical writing. Work published, with acknowledgement, in industry journal "Pain" no. 143, pp. 71–75Work published, with acknowledgment, in journal "Emotion" 1528-3542/11 DOI: 10.1037/a002385More information available here: http://scnl.org/