Joe Engle Email & Phone Number

Lake Mary, Fl, Us

New York, Ny, Us

Lead strategic direction of specialized marketing group, leveraging expertise in personalization technology and campaign management to orchestrate omnichannel marketing initiatives. Increase campaign ROI, boost customer engagement, and raise cross-channel execution efficiency. Guide creation of a 1:1 personalization strategy, harnessing the power of advanced analytics and AI-driven insights to enrich customer experiences.• Designed and executed a unified, data-backed messaging strategy across the firm's entire omnichannel ecosystem, encompassing digital platforms, ATMs, branches, Salesforce, call centers, and IVR systems.• Catalyzed paradigm shifts in 1:1 personalization technology by spearheading cross-functional teams and realizing improvements in customer engagement and data utilization.• Transformed CRM operations by streamlining workflows, strengthening governance processes, and incorporating lead management practices, achieving a 15% surge in lead management efficacy.• Administered strategic cloud migration initiative, successfully relocating critical marketing fulfillment application to Amazon Web Services (AWS) and realizing a $5M reduction in operational costs.• Defined and monitored Key Performance Indicators (KPIs) to measure the success of new digital products.• Oversaw convergence of technology initiatives, boosting digital product origination efficiency by 65%.• Designed customer journeys across digital and branch channels, enhancing experiences at every lifecycle stage.• Unlocked actionable insights from user behavior analytics, informing data-backed go-to-market strategies that improved product development and adoption, customer retention, and overall digital engagement.Expert in marketing personalization and insights technology for delivery and fulfillment of acquisition and service messaging across the firm’s Omni channel environment.

New York, Ny, Us

Architected and facilitated strategic planning sessions to drive business growth, presenting tailored, prioritized initiatives to senior leadership in alignment with financial objectives. Conducted system audits, identifying and mitigating critical vulnerabilities and enforcing robust security protocols to ensure the integrity of sensitive financial data.• Spearheaded high-impact business transformations by directing high-performing cross-functional teams, ultimately yielding process optimization improvements.• Championed IT-business integration projects, leveraging technical expertise to eliminate system bottlenecks, accelerate service delivery, and enhance overall business agility.• Fortified cybersecurity posture by implementing advanced protective measures and rectifying vulnerability risks.

New York, Ny, Us

Collaborated with global teams to integrate voice systems across multiple regions, establishing seamless communication channels and boosting organizational productivity. Conducted in-depth network audits, addressing critical vulnerabilities and confirming compliance with industry standards to strengthen system security.• Directed cross-functional teams to revolutionize voice network operations, elevating end-user satisfaction.• Spearheaded transition to VoIP technologies, architecting scalable solutions that modernized corporate communications and ensured long-term infrastructure viability.• Designed and deployed advanced voice network solutions, enhancing system reliability and reducing downtime.

Master Of Business Administration - Mba, Business - Executive Management

Bachelor Of Arts - Ba, Public Relations - Journalism