Julia Freitag Bond Email & Phone Number

Dublin, Oh, Us

- Campaign manager for priority campaigns, including Cardinal Health™ Brand (CHB), Kitting, Reserved Inventory Program (RIP), respiratory season, National Blood Donor Month, capital equipment, and quality controls (QC) - Drives promotional tactics and strategies to achieve business objectives and optimized profitability in collaboration with product management, leveraging both paid and organic techniques to increase market penetration and presence

Dublin, Oh, Us

- FY24 Marketer of the Year- Launched a lead generation program for the Reserved Inventory Program that had 5x lead growth and 2x MQL and SQL growth vs PY - Drove 60% increase to Lab Cardinal Health Brand webpage vs PY , doubling traffic in just one quarter- Increased Lab Briefings attendees for second year in a row- Supported ~6% growth in total lab webpage views vs PY - Launched quality controls (QC) campaign and drove a 33% conversion inquiry to MQL, with a 32% growth in Lab Capital Equipment web page views, QC microbiology budget target achievement and 2x QC clinical chemistry budget target growth- Managed ~$350k in marketing budget expenditures for the year- Provided results-oriented downstream marketing support for key portfolios, including infectious diseases and point of care, microbiology and molecular, clinical chemistry- Marketing Network committee member

Dublin, Oh, Us

Primary downstream activities: Strategy, execution, and sales enablement for lab advocacy programs and distribution solutionsPrimary upstream activities: RFP and GPO renewals, market research, and distribution strategy for solutions/services- Leveraged customer and regional/geographical market knowledge and strong cross-functional collaboration (enterprise marketing, legal, regulatory, finance, credit, communications, operations, and sales ) to develop strategy, positioning, messaging, content, promotional tactics/programs to drive demand and meet annual business plans- Identified and remained current on market trends; determined implications for applicable market segments and made recommendations to maintain market competitiveness and achieve sustainable economic success- Executed primary research initiatives (VOC) that are necessary to drive decision making- Assessed the market landscape and leveraged segmentation to focus sales and marketing efforts on the best audiences and opportunities- Translated market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business, gaining and driving cross-functional support from all stakeholders- Facilitated training for field sales team on acute laboratory insights, industry trends and new campaign launches- Leveraged financial acumen and logical decision making, demonstrating strategic thought processes as it relates to deal structure and assessing financial implications- Built and maintained a successful yearly marketing plan and long-term roadmap for acute channel marketing efforts, identifying the appropriate channels to market based on objectives- Partnered with digital marketing to develop robust lead generation strategies

Dublin, Ohio, Us

- Owner of over $1,200,000 in revenue retention, as well as growth/expansion responsibilities for all assigned clients - Develop project roadmap to include tactic proposals, creative development, and timelines and coordinate through cross-functional partners to support each clients’ unique value propositions and deliver measurable results- Strategize and deliver custom campaign assets, including email, video, social media, digital banners, landing pages, online surveys, infographics, direct mail, bill inserts, POP displays and print collateral- Manage client relationships to ensure seamless communication and strategic, timely delivery of projects supporting business case efforts- Prepare and regulate client proposals, contracts and invoicing via Salesforce to streamline the client experience, applying available budgets toward solutions that best address customer-centric communication gaps- Utilize Excel and PowerPoint to analyze data and present compelling stories of program success and forward-thinking strategies, pivoting when new priorities or insights require updated go-to-market solutions- Optimize system solutions through client trainings, developed and executed under my direction

Dublin, Ohio, Us

- Served as the direct client contact for 6 Questline relationships, including 4 clients at the top revenue tier- Acted as primary project manager on client initiatives, including the development and management of timelines; experience using Wrike and Workfront- Worked to understand each client's perspective, priorities and goals, building a rapport with the client as a trusted partner- Strategized and coordinated projects with the creative team; worked on creative proofing and routing for approvals- Acted as the final gatekeeper for project quality and delivery- Served as web tracking tag, customer data and list liaison between clients and Questline (intake, direction, and understanding of lists, opt-out groups, and fields)- Reviewed, synthesized and provided email metrics and trend reporting for 20 or more deployments per month- Assisted in the writing and execution of new sales SOWs and yearly contract renewals- Facilitated regular status calls and deliverable presentations; documented and carried out action items- Conducted editorial meetings and coordinated preparation of clients’ email newsletters- Drafted high-quality client materials; prepared and executed mid-year and end-of-year presentations- Participated in travel to client locations, conferences and events- Collaborated on two committees for the betterment of company culture and utility-industry training and education: Qulture Qlub & Industry Knowledge Education Advancement (IKEA)

- Guided students through course content and provided a productive learning community- Compiled and graded course materials for over 90 students each semester- Proctored exams to create a fair learning environment- Effectively communicated learning materials to students and offered guidance during and after class lectures

- Furthered student professional skills and personal development during career drop-ins and mock interviews, guiding 35 students in cover letter, resume, and professional statement creation, as well as career exploration, interviewing techniques, and leadership skills- Managed the College of Health Sciences and Professions’ (CHSP) LinkedIn page, posting events, jobs, and discussions on current topics in healthcare and industry professionalism, increasing membership by 269 people- Conducted 12 outreach presentations (21st Century Leadership and Four-Year Plan Workshops) to a total of 293 students in groups of up to 94, enhancing student understanding of the career planning process- Participated in event planning and marketing for the CHSP’s 1st Annual Professional Success Week

- Managed classroom time, ensuring children stayed engaged and on track with classroom materials- Guided learning and participation at all grade levels and subjects in a typical classroom size of 20-30 students- Followed teaching plans left by instructors while adapting to unforeseen classroom dynamics and needs when necessary

- Acted as a liaison between students and the professor for 'Global Issues in Retailing' course- Graded discussion posts, papers, and projects for students, giving constructive feedback on all assignments- Regularly interacted with students via email and face-to-face meetings- Collaborated with students individually to facilitate a greater understanding of class materials- Invited as a guest lecturer in Global Issues class on Sourcing- Facilitated an online course, Fashion and Culture, to a community of online students

- Provided all aspects of customer service: inquiries, pricing, order entry, order status, expediting production and shipments, claims- Interfaced with capacity planning, engineering, and accounting to ensure customer satisfaction at all points during product order and fulfillment- Served as the initial customer contact on incoming calls; initiated outgoing sales calls- Provided systems support by revising and maintaining customer pricing files and updating internal order backlog accordingly

- Produced expected sales quota by employing various upselling techniques- Served as Brand Ambassador for WeCar at Marshall University, conducting multiple in-person promotional events around campus- Researched and acquired business rental leads in order to pursue potential small business accounts with local companies- Assisted in the management of a fleet containing over 100 vehicles at the East Huntington Branch

- Processed bank transactions while monitoring and balancing to a $100,000 cash drawer - Built long-term customer loyalty by employing effective and sensitive interpersonal communication, adapting to varying needs and requirements, offering meaningful solutions and always putting the customer relationship first

Master'S Degree, Master'S Of Business Administration

Apparel, Textiles And Merchandising

Bachelor Of Business Administration (Bba), Marketing