- Campaign manager for priority campaigns, including Cardinal Health™ Brand (CHB), Kitting, Reserved Inventory Program (RIP), respiratory season, National Blood Donor Month, capital equipment, and quality controls (QC) - Drives promotional tactics and strategies to achieve business objectives and optimized profitability in collaboration with product management, leveraging both paid and organic techniques to increase market penetration and presence

- FY24 Marketer of the Year- Launched a lead generation program for the Reserved Inventory Program that had 5x lead growth and 2x MQL and SQL growth vs PY  - Drove 60% increase to Lab Cardinal Health Brand webpage vs PY , doubling traffic in just one quarter- Increased Lab Briefings attendees for second year in a row- Supported ~6% growth in total lab webpage views vs PY  - Launched quality controls (QC) campaign and drove a 33% conversion inquiry to MQL, with a 32% growth in Lab Capital Equipment web page views,  QC microbiology budget target achievement and 2x QC clinical chemistry budget target growth- Managed ~$350k in marketing budget expenditures for the year- Provided results-oriented downstream marketing support for key portfolios, including infectious diseases and point of care, microbiology and molecular, clinical chemistry- Marketing Network committee member

Primary downstream activities: Strategy, execution, and sales enablement for lab advocacy programs and distribution solutionsPrimary upstream activities: RFP and GPO renewals, market research, and distribution strategy for solutions/services- Leveraged customer and regional/geographical market knowledge and strong cross-functional collaboration (enterprise marketing, legal, regulatory, finance, credit, communications, operations, and sales ) to develop strategy, positioning, messaging, content, promotional tactics/programs to drive demand and meet annual business plans- Identified and remained current on market trends; determined implications for applicable market segments and made recommendations to maintain market competitiveness and achieve sustainable economic success- Executed primary research initiatives (VOC) that are necessary to drive decision making- Assessed the market landscape and leveraged segmentation to focus sales and marketing efforts on the best audiences and opportunities- Translated market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business, gaining and driving cross-functional support from all stakeholders- Facilitated training for field sales team on acute laboratory insights, industry trends and new campaign launches- Leveraged financial acumen and logical decision making, demonstrating strategic thought processes as it relates to deal structure and assessing financial implications- Built and maintained a successful yearly marketing plan and long-term roadmap for acute channel marketing efforts, identifying the appropriate channels to market based on objectives- Partnered with digital marketing to develop robust lead generation strategies

- Owner of over $1,200,000 in revenue retention, as well as growth/expansion responsibilities for all assigned clients - Develop project roadmap to include tactic proposals, creative development, and timelines and coordinate through cross-functional partners to support each clients’ unique value propositions and deliver measurable results- Strategize and deliver custom campaign assets, including email, video, social media, digital banners, landing pages, online surveys, infographics, direct mail, bill inserts, POP displays and print collateral- Manage client relationships to ensure seamless communication and strategic, timely delivery of projects supporting business case efforts- Prepare and regulate client proposals, contracts and invoicing via Salesforce to streamline the client experience, applying available budgets toward solutions that best address customer-centric communication gaps- Utilize Excel and PowerPoint to analyze data and present compelling stories of program success and forward-thinking strategies, pivoting when new priorities or insights require updated go-to-market solutions- Optimize system solutions through client trainings, developed and executed under my direction

- Served as the direct client contact for 6 Questline relationships, including 4 clients at the top revenue tier- Acted as primary project manager on client initiatives, including the development and management of timelines; experience using Wrike and Workfront- Worked to understand each client's perspective, priorities and goals, building a rapport with the client as a trusted partner- Strategized and coordinated projects with the creative team; worked on creative proofing and routing for approvals- Acted as the final gatekeeper for project quality and delivery- Served as web tracking tag, customer data and list liaison between clients and Questline (intake, direction, and understanding of lists, opt-out groups, and fields)- Reviewed, synthesized and provided email metrics and trend reporting for 20 or more deployments per month- Assisted in the writing and execution of new sales SOWs and yearly contract renewals- Facilitated regular status calls and deliverable presentations; documented and carried out action items- Conducted editorial meetings and coordinated preparation of clients’ email newsletters- Drafted high-quality client materials; prepared and executed mid-year and end-of-year presentations- Participated in travel to client locations, conferences and events- Collaborated on two committees for the betterment of company culture and utility-industry training and education: Qulture Qlub & Industry Knowledge Education Advancement (IKEA)

- Guided students through course content and provided a productive learning community- Compiled and graded course materials for over 90 students each semester- Proctored exams to create a fair learning environment- Effectively communicated learning materials to students and offered guidance during and after class lectures

- Furthered student professional skills and personal development during career drop-ins and mock interviews, guiding 35 students in cover letter, resume, and professional statement creation, as well as career exploration, interviewing techniques, and leadership skills- Managed the College of Health Sciences and Professions’ (CHSP) LinkedIn page, posting events, jobs, and discussions on current topics in healthcare and industry professionalism, increasing membership by 269 people- Conducted 12 outreach presentations (21st Century Leadership and Four-Year Plan Workshops) to a total of 293 students in groups of up to 94, enhancing student understanding of the career planning process- Participated in event planning and marketing for the CHSP’s 1st Annual Professional Success Week

- Managed classroom time, ensuring children stayed engaged and on track with classroom materials- Guided learning and participation at all grade levels and subjects in a typical classroom size of 20-30 students- Followed teaching plans left by instructors while adapting to unforeseen classroom dynamics and needs when necessary

- Acted as a liaison between students and the professor for 'Global Issues in Retailing' course- Graded discussion posts, papers, and projects for students, giving constructive feedback on all assignments- Regularly interacted with students via email and face-to-face meetings- Collaborated with students individually to facilitate a greater understanding of class materials- Invited as a guest lecturer in Global Issues class on Sourcing- Facilitated an online course, Fashion and Culture, to a community of online students

- Provided all aspects of customer service: inquiries, pricing, order entry, order status, expediting production and shipments, claims- Interfaced with capacity planning, engineering, and accounting to ensure customer satisfaction at all points during product order and fulfillment- Served as the initial customer contact on incoming calls; initiated outgoing sales calls- Provided systems support by revising and maintaining customer pricing files and updating internal order backlog accordingly

- Produced expected sales quota by employing various upselling techniques- Served as Brand Ambassador for WeCar at Marshall University, conducting multiple in-person promotional events around campus- Researched and acquired business rental leads in order to pursue potential small business accounts with local companies- Assisted in the management of a fleet containing over 100 vehicles at the East Huntington Branch

- Processed bank transactions while monitoring and balancing to a $100,000 cash drawer - Built long-term customer loyalty by employing effective and sensitive interpersonal communication, adapting to varying needs and requirements, offering meaningful solutions and always putting the customer relationship first