• Leading the redesign of the Helix website, focusing on modernizing visuals and branding, enhancing user experience, and optimizing engagement. • Overseeing the introduction of the Helix X1, developing marketing strategies to improve brand visibility and market response upon launch. • Collaborated cross-functionally with design, engineering, and investor relations teams to align marketing, product development, and company goals. • Led branding initiatives and creative direction, overseeing all visual assets, from merchandise design to video production, ensuring consistency across 
digital and physical platforms. • Directed digital campaigns and distribution to enhance brand transparency, showcasing behind-the-scenes and project milestones, resulting in a 60% 
increase in audience engagement. • Optimized website for SEO and mobile performance, resulting in a 190% increase in organic search traffic and an 80% boost in mobile interaction. • Introduced automated lead capture forms, generating over 5,000 customer leads and 400+ investor leads.

• Introduced the company's first referral marketing program, doubling customer acquisition and boosting engagement through peer-driven growth strategies. • Launched a crowdfunding campaign, exceeding the funding goal by 10% and increasing brand visibility through targeted marketing and investor outreach. • Established an online merchandise store, creating a new revenue stream and expanding the company’s digital and physical presence. • Managed social media ads, boosting website traffic by 2.25x and social media engagement by 60%. • Tracked and analyzed social media performance, adjusting content strategies to achieve over 110% growth in social media reach. • Gathered over 1,000 consumer preference survey responses, collaborating with the design team to improve product design and features.

• Managed and updated the company's social media accounts, enhancing brand presence. • Assisted in creating and editing visual assets for campaigns, leading to a 40% increase in engagement. • Leveraged social media analytics tools to monitor performance and recommended strategies to boost brand awareness. • Conducted market research on industry trends, contributing to the development of six successful campaigns. • Collaborated with company founders to ensure social media strategies aligned with business objectives. • Used social media scheduling tools to streamline operations and improve productivity.