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Marketing advisory

Recruited to bring extreme growth. Structured foundational growth engines. Historical pipeline, MRR, ARR, and retention. Built a team from scratch. Structured a rename, rebrand, and new website within 4 months. Built and ran our podcast, outbound engine, and all growth engines. Led Flip to Pavillion’s category king finalist in 2023. Grew MRR and pipe 12% MoM, 92% retention rate.

• Grew from Series A to Series C • Built a demand gen engine which led to a 10x growth in ARR• Held a steady CAC ratio of 3:1• Decreased sales cycles from 12 to 4 months• Developed and led culture• Developed our US GTM strategy through partnerships and community.

A focus around Big data. I served as a representation of big data and how it can be leveraged across business units.

- Helped develop a global demand gen process and ABM across multiple products- Discovered $25M in annual savings from overlapping technology and built a consolidation plan for a single tech stack to be used.- Continued to lead marketing for CloudCherry post-acquisition- Helped lead strategy and GTM for the collaboration BU with ABM for APAC, EMEA, North America, and South America. This yielded net new market share, cross-selling opportunities into other BUs, and massive pipe and a 1,110% increase in revenue.

I lead Global Marketing.HIGHLIGHTS: • Successful acquisition by Cisco from Series A to Series C• Global execution through 47 total channels that led to increased revenue by 1,090% implementing ABM with a dual-funnel and establishing a robust demand generation engine.• Led and grew a global marketing team across 6 countries• Improved velocity of funnel from 220 days to 80 days• Went from 10% of marketing sourced pipeline to 82% marketing sourced, and 89% of closed revenue worldwide.• Drove 1,034% increase in pipeline • Increased LTV by 116% and CAC ratio from 6:1 to 4:1

Marketing, technology, and GTM consulting for start-ups, SMB, and Mid-size businesses.

Directed growth strategies at scale to impact pipeline and revenue. Led marketing operations for marketing efficiency, process optimization, and systems integrations. Managed and administrated all Martech. Oversaw insights function which evaluates market and competitive data to extract critical trends and identify emerging business opportunities or risks. Developed actionable business insights to support continued strategic growth, implemented KPI’s, and new metrics across the organization. I oversaw initiatives for brand strategy, inbound strategy, outbound strategy, account-based marketing strategy, and campaign strategy. Evaluated new technologies, provide recommendations, and enabled process and systems improvements for operational efficiency gains.HIGHLIGHTS: • Within 1-year tripled total marketing pipeline and doubled closed revenue• Implemented the first full-scale multi-channel nurture campaign that produced $15M in the pipeline and improved conversion rates from lead to MQL by 40%.• Implemented GDPR, CAN-Spam, and CASTLE within six months:• Team generated 20% of total pipeline using ABM (before it became big), multi-channel nurtures, and demand generation• Grew and managed the team of 9• Improved content and SEO to rank #1 with key search terms in 6 months after a rebrand• Helped lead a rebrand, M&A with 3 companies purchased by nThrive, and a new GTM strategy all while maintaining healthy revenue streams• Architected reporting to be full-scale multi-attribution and multi-channel in less than four months• Led data architecture across the org for streamlined reporting for executive visibility

Led marketing efforts for eleven core brands. Led structure of data architecture across the US and Canada business for reporting, CRM, and predictive modeling. Analyzed problems, formulated options, and presented solutions to executive board members. Implemented a concept to track customer experience with feedback through direct customer interviews. Spearheaded the process of reporting automation through dashboards, data warehousing, and system alignment.. Translated RM strategy and campaign architectures into business requirements.Key Accomplishments:• Increased conversion rates from 4.7% to 32% in 1 year.• I scaled a lead generation model to 500% of the total pipeline and $850M of incremental new revenue closed.• I implemented processes to integrate marketing tools such as Eloqua, SalesForce, Financial Big Data, Predictive Analytics, LeadAnywhere (Chat), Adobe SiteCatalyst, Google Analytics, and CSE.• I led field marketing lead gen efforts and increased leads from 10% to 85%.

Worked in a dual capacity as an account executive and marketing executive; developed segmentation of products with multiple brands targeted for lead management.Led initiatives tailored for driving sales, resulting in $250M closed revenue during my tenure. Established pipeline reporting and analytics and collaborated with multiple corporate clients. Built campaign attribution and ROI models for marketing automation campaigns, as well as drip campaigns through Marketo and Pardot. Key Accomplishments:• Increased sales by 50% and cut sales cycles from 6 months to 1 month for multiple clients.• Led discussion with key executive clients on overall marketing strategy and how to maximize pipeline and revenue streams- improved close rates by 50%.

• Led a team of 25 employees in 9 stores; focused on structured marketing, in-store appearance and ambiance, customer retention, data cleansing, and . market analysis for the region.• Held a monthly, quarterly, and yearly quota that I always crushed 🙌

• Managed supply chain data and QA to improve efficiency and productivity. • Learned how to manage data for engineering efficiency • Managed all project management activities and a high performing team of eight