Customers need reasons to believe in businesses, brands, and people. It's inspiring to work side-by-side with diverse clients to uncover and convey their compelling stories, using different strategies and writing styles.• AMG - advertorial writing for marketing agency's clients• Business Lexington - print and digital journalism for local publisher• c2b - inbound blogging and content creation for healthcare business consultancy focused on psychographic patient data analysis• Episcopal Retirement Services - SEO blogging and social media fulfillment for regional retirement care provider• Gannett - campaign concepting, creative copywriting, and direct response marketing fulfillment for national media conglomerate• Health Carousel - digital campaign development for healthcare staffing agency• Hillrom - technical copywriting, alt text SEO, and metadata editing for multinational medical equipment manufacturer's website rebrand and redevelopment• Kao Brands - digital asset tagging and management for global health & beauty CPG company• Kroger - B2C digital copywriting, agile copywriting, and UX copywriting for national supermarket chain• Oodle - campaign concepting and design, digital copywriting, and SEO content creation for B2B marketing agency's clients• TechSolve - multi-channel campaign fulfillment for manufacturing extension cooperative• University of Cincinnati - journalistic blogging, science reporting, and technical writing for large public university's liberal arts college

Provided dedicated social media strategy, fulfillment, and management services to agency's external clients.• Facebook audience increased 3,445% between April, 2018 (project start) and Nov., 2019 (project end) for music venue and gastropub.• Facebook video reach increased 152% , post engagement up 65%, feed reach increased 26%, and page views rose 19% over prior 28-day reporting period (Oct., 2019) for music venue and gastropub.• Launched and grew Instagram account to 1,000+ followers over 16 months for music venue and gastropub.• Facebook feed reach increased 164% over service tenure for regional division of international social services and relief organization.

Created, hosted and produced indie / local music show on Radio Artifact, 91.7 FM-HD2 WVXU, Cincinnati, Ohio. Launched podcast, developed visual and audio branding, and managed supporting social media channels.Formerly aired on WVQC, 95.7 FM-LP, Cincinnati, Ohio and WRFL, 88.1 FM, Lexington, Kentucky.

Ghostwrote inbound marketing blogs, white papers, social media posts, and other SEO-optimized collateral for agency's clients. Leveraged outside experiences as clinical support professional to specialize in digital marketing for healthcare business clients. Successes included:• Quality leads up 26.9% (2016) for health data analysis firm.• Website traffic increased ≈60% over month-long project (May, 2016) for dental provider group.• Website traffic increased 108.1% over project length (2014-2015) for food manufacturer.• Actionable business leads increased 55.1% over project length for food manufacturer.

Concepted and produced B2B and B2C content for mid-sized niche property & casualty insurance carrier. B2B audience included 50,000+ appointed independent and/or general agents.• Was project co-manager and lead copywriter for LivingWise, a multi-channel documentary series about American Modern volunteers' construction of an eco-friendly, model "smart" house, which was subsequently used as a first-of-its-kind claims test bed.• LivingWise awarded Best of Show by Insurance Communications and Marketing Association in 2016.• Grew quotes by 3.5% and issued premium by 4.8% during 2016's Q1 residential insurance sales campaign.• Quotes increased 8.5% and issued premium grew 11% over 2015's Q4 residential insurance sales campaign.• Spurred 8.3% and 8.9% increases in quoting activity, respectively, over consecutive reporting periods for 2015's Q4 manufactured home insurance campaign. Issued premium rose during both periods.• Developed and pitched successful Memory Machines concept for 2016 Q2 collector vehicle and motorcycle insurance campaign. Collaborated with creative team and lateral departments to frame campaign strategy, devise KPIs, and fulfill all deliverables. Scripted short videos and assisted with video editing.

Accurately recorded patient histories, exam notes, and procedure notes into EPIC charts. Helped the attending physician to expedite patient flow by sending electronic orders, monitoring lab results and imaging reports, and coordinating with nursing and support staff.

Screened patients for Medicare / Medicaid eligibility and processed applications for financial aid.• As a special project, I developed, served as managing editor of, and contributed reporting to Revenue Cycle division’s monthly, internal newsletter (ReveNews).

Music journalism.

Beat list included 32 medical departments, business units, and support units.• Helped team increase media placements from an average of less than 2 per month to more than 3 per week over service tenure.• Assisted in placing several patient and provider stories for episode production on documentary television series (TLC, Discovery Channel).• Served on marketing task force that developed and launched organization's re-brand following dissolution of Health Alliance.• Collaborated with team to interview patients and produce content for award-winning Living Proof ad campaign.• Co-created, wrote, and served as lead editor for hospital's digital, weekly UH Insider staff newsletter.

Part-time role (third shift, weekends). Processed insurance claims paperwork for each day’s inpatient and 24-hour observation admissions, registered and admitted transferred patients, obtained properly signed consent forms, and ensured patient and parent comfort upon their arrival at the hospital.

Devised and implemented marketing strategies for non-profit visual arts organization. Concepted and fulfilled content for direct mail, website, print ads, site-based and mobile displays, and exhibit-specific displays. Scripted radio ads.Developed relationships with local and regional media outlets. Secured paid and in-kind sponsorships for LAL events and galleries, including Presenting and Media Sponsorships for large, annual, outdoor art fair. Was responsible for recruitment and retention of donors and general members. Also responsible for recruiting volunteer gallery docents, coordinating docent schedules, and assisted in coordination of event volunteer scheduling. Served as organization's primary media liaison. Composed all press releases and represented organization in broadcast media segments.

Composed health, healthcare business, general business, news, sports, sports business, human interest articles, and magazine features for Business Lexington, Chevy Chaser, Southsider, and Wildcat Weekly. Developed sources, researched subjects, interviewed subjects, transcribed interviews for editor and/or senior reporter use, pitched stories to editors, wrote assigned articles, fact-checked, copy-edited, and chased down leads.