Justin H.

Justin H. Email and Phone Number

AVP | Digital Optimization and Personalization @ Fifth Third Bank
Texas, United States
Justin H.'s Location
Dallas-Fort Worth Metroplex, United States, United States
Justin H.'s Contact Details

Justin H. personal email

n/a

Justin H. phone numbers

About Justin H.

I am an experienced, results-oriented digital marketing expert with extensive knowledge of analytics platforms and data-visualization tools delivered within the Adobe / Google / Tableau / Oracle / Microsoft environments.Some of my major strengths include dynamic dashboard creation, delivering actionable insights through advanced data visualization, online content management and search engine (SEO) optimization.Professional Experience:• Adobe Analytics (SiteCatalyst / ReportBuilder / Data Warehouse / Ad Hoc Analysis / UI) Expert• Google Analytics Premium (BigQuery / Sheets / UI) Active Certified Professional• Developing and implementing online content for publication on company websites• Development of advanced data visualizations within Tableau, Excel, Sheets and BO/SQL• Establishing KPI benchmarks & analysis of executive KPIs to ensure optimized content & digital strategy• Social network and community building within PHP & ColdFusion environments• Designing and developing full websites & featured content across multiple industries and markets• Implementing analytics solutions such as Adobe Analytics (SiteCatalyst) & Google Analytics Premium• Monitoring site performance and improve user experience while optimizing pathways to conversionSpecialties: • Adobe Analytics Expert & Professional Trainer with 10+ years experience• Analytics platform implementation from both a technical and business/sales/marketing standpoint• 15+ years experience in graphic/website design• Online community development/management• Forging/nurturing/supporting new and existing company partnerships with agencies, vendors, distributors and other 3rd party stakeholders• Implementing and maintaining analytics strategy and delivering insights within the Adobe / Google / Oracle / Microsoft environments• Search engine optimization (SEO) using HTML/CSS/PHP/Java via programs like Notepad++, SEOClarity, GSuite, Wordpress & LiveSite

Justin H.'s Current Company Details
Fifth Third Bank

Fifth Third Bank

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AVP | Digital Optimization and Personalization
Texas, United States
Website:
53.com
Employees:
24119
Justin H. Work Experience Details
  • Fifth Third Bank
    Avp | Digital Optimization And Personalization
    Fifth Third Bank
    Texas, United States
    View
  • Fifth Third Bank
    Avp | Digital Optimization & Personalization
    Fifth Third Bank Jun 2020 - Present
    Cincinnati, Ohio, Us
    - Oversee integration of propensity models into Adobe tech stack- Defines A/B and multivariate testing within Adobe Target and Adobe Analytics- Quantifies significance of content changes within the web and app- Writes business requirements for execution team- Review and recommend data retrieval methodologies and guide strategic decisions related to improving customer journeys- Drive growth of product sales and customer acquisition
    View
  • Toyota Financial Services
    Sr. Digital Analyst
    Toyota Financial Services Nov 2019 - Apr 2020
    Toyota City, Aichi Prefecture, Jp
    • Adobe Analytics administrator and senior-level analyst for umbrella brand marketing Toyota and Lexus motor companies• Create reports and dashboards in Analysis Workspace and ReportBuilder providing key insights of performance metrics• Build and maintain tagging deck strategies across multiple projects for TFS and Mazda Financial Services• UAT and online user experience provisioning across multiple websites and applications• Create and implement advanced segmentations to identify and analyze data related to specific audiences and business initiatives• Setting up alerts for key metrics and data points within Adobe Analytics to detect anomalies and possible tagging issues across digital infrastructure (web/app)• Coordinating and managing complex knowledge work with JIRA-integrated SCRUM framework
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  • Worldventures Holdings
    Sr. Web Analyst
    Worldventures Holdings Mar 2017 - Nov 2019
    Plano, Tx, Us
    • Adobe Analytics reporting and analysis including development and training across entire organization• Setup/schedule/update numerous reports & high-level dashboards for marketing department• Advanced Excel cross-referencing of data through primary-key strategy to unite KPIs• Bazaarvoice qualitative data management and reporting to Chief Digital Officer• Responsible for provisioning and analysis of flye Smart Card within Adobe Analytics suite• Mobile app performance tracking with Adobe Mobile Services, ReportBuilder & Ad Hoc Analysis• A/B testing and web page optimization across multiple report suites and servers• Go to person for e-mail, social media and search data visualizations and report automation from Data Warehouse
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  • Texas Instruments
    Digital Marketing Analyst
    Texas Instruments Sep 2009 - Sep 2016
    Dallas, Tx, Us
    • Company-wide Google Analytics / Adobe Analytics report analysis, development and training• Created/maintained several reports which provided actionable insights to marketing managers• Coordination, development and maintenance of all Applications/Solutions content on TI.com• Created a variety of high level KPI dashboards within Adobe, Tableau, and Business Objects• Online report development and analysis• Web content and project coordination• A/B testing and web page optimization • Performed search engine optimization (SEO) through on-page HTML updates (both in/outside CMS)
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  • Social Media Delivered
    Lead Web Developer & Digital Marketing (Seo) Consultant
    Social Media Delivered Jun 2009 - Oct 2009
    Carrollton, Tx, Us
    • Developed and maintained the company website upon it's inception• Consulted with top professionals on SEO and web design projects• Designed and setup dynamic websites for clients while advising them on SEO and how to update their website through the WordPress administration area• Setup and trained admins on website analytics and KPI reporting including how to monitor and get found for keywords and phrases related to their businesses in search• Consulted business professionals on Paid & Natural Search through Google AdWords, Webmaster Tools and other widely used marketing channels
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  • Wizetrade
    Online Marketing Manager
    Wizetrade Dec 2008 - Jun 2009
    •  Executed multivariate testing to improve landing page performance by 55%•   Developed messaging across advertising mix that drove +40% CPA & +32% conversions•   Raised visit-to-lead percentage across all landing pages by 143%•   Raised visitor volume by 35% & conversion percentage on company website by 2x•   Managed e-mail marketing performance, affiliate program, & paid search campaigns •   Created & scheduled KPI reports and analysis for CEO and top executives•   Improved overall brand reputation by assessing and responding to negative feedback•   Provided creative specifications & blueprints to improve website and multimedia performance•   Monitored search & display ad campaigns through SiteCatalyst and several other analytics platforms•   Promoted branding and multilevel social media interaction to internal stakeholders
  • True Results
    Online Marketing Director
    True Results May 2006 - Sep 2008
    • Conceived and implemented several creative design, production, and online advertising projects• Worked with MediaTwo Interactive in launching and improving TrueResults.com• Managed and analyzed key metrics regarding Paid & Natural search, and reported weekly results through Omniture SiteCatalyst, Zoomerang (Qualitative Survey Results, NPS 60%+), Google Analytics and several other programs• Reached and sustained primary online goals through close interaction with various agencies• Played key role in outperforming traditional media types by greater than 200% in terms of lead/patient acquisition at a much lower cost than traditional media
  • Teambse Web Design
    Lead Web Designer
    Teambse Web Design Dec 2001 - Sep 2006
    Worked part-time throughout college while carrying full-time course load; earned recognition and promotions by consistently producing high quality work while leveraging people skills to excel within team environment.

Justin H. Skills

Seo Online Marketing Email Marketing Web Analytics Omniture Google Analytics Online Advertising Sem Graphic Design Social Media Marketing Adobe Creative Suite Social Networking Microsoft Office Web Design Analytics User Experience Web Marketing Marketing Strategy Creative Direction Display Advertising Integrated Marketing Digital Marketing Digital Strategy Web Development Data Visualization Tableau Microsoft Excel Sharepoint Adobe Analytics Adobe Reportbuilder Google Sheets Data Analysis Digital Photography Digital Imaging Oracle Sql Developer Big Data Brand Development Virtual Teams Html Cascading Style Sheets Content Management Content Strategy Web Content Optimization Web Project Management Sql Big Data Analytics Marketing Automation Online Marketing Analysis Marketing Analytics Powerpoint

Justin H. Education Details

  • Texas Christian University
    Texas Christian University
    Advertising

Frequently Asked Questions about Justin H.

What company does Justin H. work for?

Justin H. works for Fifth Third Bank

What is Justin H.'s role at the current company?

Justin H.'s current role is AVP | Digital Optimization and Personalization.

What is Justin H.'s email address?

Justin H.'s email address is ju****@****.rr.com

What is Justin H.'s direct phone number?

Justin H.'s direct phone number is +197280*****

What schools did Justin H. attend?

Justin H. attended Texas Christian University.

What are some of Justin H.'s interests?

Justin H. has interest in Web Design, Fantasy Baseball/football, New Technology, Microsoft Excel/access, Music, Seo, Hockey, Golf, Mastering Web Analytics Platforms, Audio/video Production.

What skills is Justin H. known for?

Justin H. has skills like Seo, Online Marketing, Email Marketing, Web Analytics, Omniture, Google Analytics, Online Advertising, Sem, Graphic Design, Social Media Marketing, Adobe Creative Suite, Social Networking.

Who are Justin H.'s colleagues?

Justin H.'s colleagues are Cheryl Roseberry, Jean Koerner, Michael Amsden, Linda Turcotte, Andy Ai, Jen Brown, Rebecca (Zack) Gray.

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