James Hogan Email & Phone Number

Georgetown, Ky, Us

Lexington, Kentucky, United States

Manage content and branding of KET.org and other digital properties such as KET and PBS apps; ensure digital properties are engaging, timely, and well-organized and that they meet marketing priorities and project-specific objectives; serve as senior online copyeditor, enforcing editorial style; ensure continuous improvement of digital properties; ensure highest levels of content discoverability and UX, coordinate with digital marketing team for social, e-mail, SEM; work with the technical web staff to maintain site standards and recommend updates to style, architecture, etc. to continually improve ease of use and meet user expectations; coordinate with technical team to ensure projects meet deadlines and problems/outages are quickly resolved; maintain integration with other sites/digital properties, including PBS.org; help maintain databases and systems used to generate content; utilize Google Analytics and other data sources to understand use and usability of content, create reports, and recommend/implement changes as necessary based on data; identify new content opportunities and ways to repurpose existing content; conduct research as needed to assess effectiveness of digital properties in meeting user expectations and needs; manage a team of contract writers/content producers and work closely with other content creators throughout the agency.

Versailles, Kentucky

Oversee the entire KCTCS web presence and play a key role in executing the institutional strategy for using the web as a primary communication asset on multiple campuses with multiple constituencies; Serve as an advocate and leader for the use of centrally supported tools and services such as brand guidelines, accessibility tools, web page templates and web content management systems; Serve as an ad hoc web lead for marketing and communications initiatives, and manage the goals, priorities and work of the web team; Provide technical project management including development support for web properties; Oversee and lead governance and strategic use of the institution’s public-facing websites (16 colleges, system office, etc.); Consult with stakeholders and audience groups to evaluate and improve the experience of visitors to the websites utilizing innovative technologies; Serve as a liaison and leader to the Technology Solutions unit and college web developers; Provide direction and leadership to campuses, departments, programs and offices on their websites; providing for training and support for campus web managers, marketers and editors; Articulate plans and solutions for accomplishing the goals and strategies outlined in marketing and communication plans; recommend and prioritize options and identify innovative methods and technologies; Monitor data and KPIs from the KCTCS web analytics tools; Make recommendations about changes or enhancements to the CMS based on new functionality, innovative technologies, user requests or patterns within support inquiries; Develop and enhance CMS administrative functions that help maintain the structural integrity of our web properties; Manage programs for training and help desk support of college web representatives using the CMS; Conduct webinars and workshops.

Leestown Campus

Plan and coordinate college-wide and system-wide web services and digital marketing initiatives; provide faculty, staff, students, and the community with quality customer service by assessing needs promptly and thoroughly resolving issues; implement and adhere to the project life cycle by managing all web/digital-related projects from conceptualization to implementation; ensure quality at all stages of the project life cycle; provide consultation with faculty and staff concerning problem definition and digital analysis; develop policies and procedures; manage budget projections; serve on or facilitate committees that are directly responsible for the creation of college or systems office procedures and/or policies in the areas of web services; serve on or facilitate system office digital infrastructure work groups; plan and implement cost-saving solutions; oversee quality assurance reviews of BCTC web/digital properties and collaborate with content managers to manage brand, and ensure accuracy, reliability, and standards compliance (ADA Compliance); coordinate all initiatives related to the front-facing website including all content audits and redesigns; manage internal and external digital communications and solutions (100+ digital solutions modules); provide web expertise, project leadership, and local over-site/technical liaison for digital marketing initiatives, including content strategy, Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media analysis and conversion pixel tracking, landing page/form/micro-sites development/implementation, email responses, pipeline management (CRM), and Google Analytics/Google AdWords integration/analysis.

Lexington, Kentucky Area

Plan and coordinate college-wide and system-wide web services initiatives; provide customers with quality customer service by assessing needs promptly and thoroughly resolving issues; implement and adhere to the project life cycle by overseeing all web-related projects from conceptualization to implementation; ensure quality at all stages of the project life cycle; provide consultation with faculty and staff concerning problem definition and systems analysis; develop policies and procedures for the Administrative Computing Services division (Web and Applications); assists other divisions of the Information Technology Services department and the Vice President of IT with overall, college-wide IT policies and procedures; assists with budget projections; serves on or facilitates committees that are directly responsible for the creation of college or systems office procedures and/or policies in the areas of web services; oversees quality assurance reviews of BCTC web properties and collaborates with content managers to ensure accuracy, reliability, and standards compliance (e.g., ADA and Section 508); coordinates with Marketing on all initiatives related to the front-facing website; provides web expertise, project leadership, and local over-site/technical liaison for all digital marketing initiatives, including landing page/micro-sites configuration/implementation, and Google Analytics/Google AdWords integration and data analysis strategy.

Lexington, Kentucky Area

Develop project requirements and project plans to assure accuracy, validity, and process efficiency; establish timelines and deliverables for UI (user interface) design, UI development, and database design/integration; develop user-friendly UIs using standards complaint HTML/CSS; optimize user-interfaces to be ADA and Section 508 compliant; collaborate with other web designers and database programmers to develop student service and employee web database applications; train and provide support for staff on new and existing systems/digital solutions; work with ACS team to maintain existing website using the Sitecore Content Management System; serve as liaison for Public Information and Marketing department on front-facing web marketing initiatives.

Lexington, Kentucky Area

Conceptualized/implemented/re-designed multiple web projects for Bluegrass Community and Technical College departments; organized information in aesthetically appealing design; optimized sites to be ADA and Section 508 compliant; worked with faculty/staff to ensure ideas are implemented as desired; created graphics for Web Services projects and promotional materials; designed and integrated new design into a content management system; updated and maintained new and existing websites.

Kentucky Horse Park

Served as project manager, user-interface designer, graphic artist, and developer for a website redesign and other web related projects; performed user analysis using web analytics software and user feedback; developed project requirements and project plans to assure accuracy, validity, and process efficiency; established timelines and deliverables for site design, site development, and database design/integration; managed and coordinated brainstorming and card-sorting meetings to determine new information architecture; designed flowcharts of new site structure; coordinated with information technology and membership department in the design and integration of a members-only section; designed concepts for analysis by staff, members, and councils and committees; developed user-friendly site using standards complaint HTML/CSS; optimized site to be ADA and Section 508 compliant; met with departments to initiate a complete content analysis of current site; coordinated with copywriters to rewrite and develop new web content according to established deliverables; worked with Information Technology department to ensure all new and transitioned online database applications work according to web standards; led staff training on new features; designed flyers, event banners, magazine ads, and other marketing material; developed e-news and other web/graphic related projects as needed.

Lexington, Kentucky Area

Created/re-designed/implemented websites for UK departments (including: African American Studies, Robinson Scholars Program, Kentucky Women’s Writer’s Conference, and Financial Aid); organized information in usable/aesthetically appealing design; offered web design/graphic design expertise/consulting for various employees in Undergraduate Education Building.

Bachelor Of Science (B.S.), Telecommunications/Media, 3.92 Gpa

Activities and Societies: Society of Telecommunications Scholars (STS)Studied media, media law, multimedia, web development; Served.

Associate'S Of Applied Science, Web, Digital/Multimedia And Information Design, 3.94

Activities and Societies: International Association of Administrative Professional (IAAP) - Vice PresidentStudied graphic design, web.