Joe Rickaby Email & Phone Number

Milwaukee, WI, US

Greater Milwaukee

Oak Creek, WI

• Marketing. Provide contract marketing consulting & services to small businesses, including web design, branding, promotional items and email campaigns.
• Communications. Consult on communications strategies and fundraising campaigns for non-profit organizations.
• Business. Responsible for all company book-keeping, budget planning and business functions.
• Event Planning & Catering. Provide leadership and administration for all events (conception to execution & follow-up), including serving as liaison with external firms to secure venue, décor and necessary equipment..

Fox Point, WI

• Management. Manage all daily operations, personnel and controllable expenses for single Wisconsin location. Responsible for recruiting, hiring, training and leadership development.
• Catering Planning & Execution. Responsible for marketing aimed at acquiring new catering accounts, executing large orders while ensuring food quality & customer satisfaction, resulting in 50% growth of catering sales.
• Financial Responsibility. Full P&L responsibility, decreasing food costs by 3% within first month.
• Customer Experience. Increased overall customer satisfaction by partner/customer engagement, resulting in 95% Net Promoter Score. Developed daily/monthly/quarterly cleaning checklists, currently being used nationwide.
• Development. Introduce and test new products and recipes, in cooperation with corporate headquarters.

• Management. Manage a team of over 200 employees, including 11 managers. Responsible for recruiting, hiring, training and leadership development for 11 locations. Manage over $3.5 million capital assets.
• Leadership. Serve as a member of the Franchise Operations Team, defining the overall strategy, vision and go-to-market strategy for the organization. Lead opening of newly acquired stores and new construction.
• Catering Planning & Execution. Responsible for marketing aimed at acquiring new catering accounts. Lead teams to execute large catering orders for over 600 people.
• Marketing. Oversee marketing and branding for entire Milwaukee market, serving as liaison with external firms. Provide management of direct mail, television and radio commercial campaigns.
• Financial Acumen. In less than 8 months, moved Milwaukee market from unprofitable to gainful, currently growing in sales and profitability. Decreased daily cash loss by 50% in 6 months. Responsible for deposits.

Arlington Heights, IL

• Management. Supervise all daily operations, including managing a team of 50 employees. Responsible for inventory, P&L supervision and control.
• Leadership. Serve as a member of leadership team, working hand-in-hand with owners to develop menu, as well as marketing strategy for the business.
• Growth. Responsible for marketing to grow all sit-down, carry-out and catering lines of business.
• Marketing. Oversee marketing and branding for restaurant location and catering, serving as liaison with external firms.

Southeastern WI

• Management. Train and develop all management and crew for 10 stores. Responsible for all company Human Resources functions. Ensure operational excellence and profitability for franchise (P&L).
• Leadership. Responsible for development of new franchise and new store development, to include build-out and grand openings. Developed full restaurant program, including sit-down and alcohol service.
• Marketing. Ensure brand excellence and oversee all marketing functions for franchise.

Southeastern WI

P&L and inventory controls, Developed ready to eat food items and programs. Crew and Management hiring, training and discipline.

Southeastern WI

Started as crew and worked my way through all of the levels of management. Worked a lot with P&Ls, inventories and service.