Quarry has merged with four other firms to create Marketbridge!I am responsible for leading a portfolio of enterprise-level B2B accounts. Responsibilities include:- Client relationship building- Maintaining a deep understanding of my clients' businesses (beyond the marketing function)- Consistently focusing on strategic growth opportunities for our clients- Leading our internal team to deliver high-quality strategies and work to meet our client's business KPIs/OKRs- Meeting or exceeding financial performance metrics for Marketbridge

I lead an account team and a portfolio of enterprise-level client brands for Quarry - a top B2B demand generation marketing firm.

Responsible for leading and growing the account of a large global aerial lift manufacturer. Established the AOR relationship and worked closely with key leadership across the company to build their integrated marketing strategy.I was also responsible for new business development, working with our team to create a new agency business development function within the agency.In January 2023, I was a founding member of the Artificial Intelligence (AI) taskforce, which led the agency through changes in the marketing landscape brought on by AI.

I owned a portfolio of fitness and martial arts locations in the Des Moines, IA, area. I purchased two existing locations in August of 2014 and quickly implemented improvements in programming, staffing, and facilities that created over 20% revenue growth in the first year of ownership.I led a team of over 130 employees to deliver a combined average of over 45 unique classes per day.I sold the business to a long-time employee in July 2023. During my ownership tenure, we were able to:- Overhaul the CRM, marketing automation, and student management system to a more modern and sophisticated ecosystem- Refreshed the Farrell's Martial Arts brand with new colors and fonts.- Designed and executed an "always-on" lead program.- Orchestrated the move to a brand-new purpose-built facility.

I had sales leadership and team management responsibility for Successful Farming, Living the Country Life and Agriculture.com brands. I maintained relationships within all levels of client organizations, including John Deere, DuPont Pioneer, Kubota, Bayer Animal Health and Land O'Lakes Purina while developing new business and the sales team.I used extensive cross-discipline collaboration with our content, production, marketing and digital teams to develop innovative ideas to help clients connect with their audience in a meaningful way. Our team was very adept at using non-traditional thinking and through our problem-solving and research-based approach, we became trusted advisers to many of the biggest brands in the agricultural industry.

I had sales, marketing and brand leadership responsibilities with the Living the Country Life brand, a multi-platform media brand serving the rural lifestyle consumer. I worked closely with our content, consumer marketing, database, technology and production teams to continually develop the products and create opportunities for marketers.Under my leadership, we:• Consistently met or beat sales goals• Implemented a new data intelligence campaign and revised qualification requirements for subscribers• Completed a radio operations integration for a joint-venture partnership buyback• Developed a consumer research project and implemented editorial and design changes based on consumer feedback

I served as the President of the non-profit American Advertising Federation of Des Moines (AAF of Des Moines). I led a 14 person Board of Directors and supervised two part-time contractors to ensure the smooth operation and growth of the organization.In 2012, AAF of Des Moines was recognized as the AAF Division Three Club of the Year and I was recognized as the President of the Year. This award recognizes outstanding achievement in operations, government relations, diversity, programming, public service, membership development and education.During my tenure we implemented a new ambassador program to recruit new leadership for the organization and to improve the overall experience of our members. Ambassadors were encouraged to reach out with a personal call or email prior to and after events to help our members feel welcome and involved. Ambassadors have proven to be an important part of building the board and future leadership of AAF of Des Moines.I also led the establishment of a new revenue source to help protect the future of the organization. Previously, the organization relied solely on event and membership fees. Under my leadership, we introduced a new media auction program that netted over $10,000 per year (16% of the total annual operating budget.

I worked with Nationwide Insurance to plan local and regional marketing and advertising strategies in six states. During my time at the agency, we created and launched a new co-op structure for the key Ohio and West Virginia region. I spent considerable time on the road working with agents and regional leadership to sell-in the new co-op program and work with the agent councils to build effective advertising and marketing plans to help them grow their businesses.I also worked with a national mortgage company to build their retention program and provide consulting for acquisition efforts in their affinity relationships. Within the first year of the relationship I increased gross billings nearly 60%.I served as a key client contact on both accounts in addition to leading cross-functional internal teams (media, creative and accounting). I directly oversaw over $2 million in gross billings.

I oversaw the operations and P&Ls for three fresh departments at a Des Moines area Hy-Vee store. I worked with each department head to grow sales, manage labor, execute promotions, achieve the proper pricing blends, minimize inventory expense and maximize profit.During this time I also graduated from Hy-Vee University. This was an intensive training program designed to educate and train future leaders of the company in all aspects of the retail food business - including merchandising, pricing and profitability, supply chain, food safety, staffing and operations of all departments.

I started working for Hy-Vee when I turned 15, sacking groceries and bringing in carts at one of the most profitable stores in the chain. Little did I know that my experience at Hy-Vee would become a foundation for my professional career.I admire the company for it's decentralized decision making and willingness to take risks. My managers gave me the opportunity to run the store and make decisions even before I turned 18. They taught me how to merchandise and price and run an efficient and profitable store. My management style is a direct reflection of many of the virtues that I learned early in my career - help the people around you grow and everyone will rise.