Joseph Riley Email & Phone Number

St Louis Park, Minnesota, United States

My role oversees daily operations, managing staff, and ensuring that business objectives are met. This role involves strategic planning, financial oversight, and maintaining high standards of customer service and operational efficiency.• Operational Oversight: Manage daily operations to ensure efficiency, productivity, and quality standards are met.• Team Leadership: Lead and mentor department heads and other key staff, fostering a positive work environment and promoting team collaboration.• Performance Monitoring: Track key performance indicators (KPIs) and implement corrective actions to address any deviations from business goals.• Sales and Marketing Oversight: Collaborate with sales and marketing teams to develop strategies that drive business growth and market penetration.• Resource Allocation: Efficiently allocate company resources, including personnel, technology, and capital, to optimize business operations.• Board Communication: Regularly report to the board of directors on the company’s performance and strategic direction.• Innovation and Improvement: Encourage continuous improvement and innovation to keep the business competitive in the market.

Roseville, Mn

Hired to direct and manage sales of fiction tie-in titles for Marvel, Ubisoft, and Asmodee board game IPs.Performance Highlights:• Led and implemented a sales and marketing program for a board game company that publishes tie- in novels to their games, Marvel Comics, and Ubisoft IPs to expand the depth and lore of their games.• Directed the relationship with Simon Schuster who distributed and sold our content to the book trade market in North America and select international territories.• Directed the day-to-day task of the Marketing Manager and US Marketing Coordinator.• Developed and maintained relationships with Asmodee’s Distribution Divisions worldwide to sell our content in pop culture and board game stores.• Successfully added Simon Schuster Australia as a distribution partner to sell our content in Australia and New Zealand.• Launched partnership with Humble Bundle and One Bookshelf to increase sales of eBooks through these specialty eBook markets.• Increased sales by 20% from Fiscal 2022 over Fiscal 2021• Achieved a 15% increase in sales in Fiscal 2023 YTD over Fiscal 2022 YTD

Minnetonka, Minnesota, United States

Hired to promote and sell UHC Medicare Insurance plans to Medicare-eligible customers.Performance Highlights:• Licensed to sell health insurance to all 50 states and Washington DC• Achieved the highest possible bonus upon certification and sales training• 134% of goal in the 4th quarter of 2020• Take 50-70 calls per day from potential customers to build rapport quickly by listening and discerning the customers’ needs and advising and promoting the best plan that fits their needs • Proficient in the use of CRM software and state and federal government databases including RPA and Center for Medicare Services

Forest Lake, Minnesota, United States

Hired to promote and sell Asmodee NA suite of branded and distributed board games to hobby stores in the United States.Performance Highlights:• Developed, maintained, and grew sales to a select set of Hobby store accounts• Built and developed an ongoing relationship via telephone and email with each assigned account and sold new games on a weekly basis along with current board games available through Asmodee North America• Became an expert on the various new and existing catalog of games and tailored each sales call based on the store's needs and product selection• Chosen to help train and mentor new sales representatives• Achieved monthly sales goal for June, July, and August

Hired to create, develop and implement a sales and marketing program for a newly formed K-12 classroom, school library, and trade publishing company.Performance Highlights:• Created and implemented a sales and marketing program for a startup publisher and established relationships with all the major US wholesalers (Ingram, B&T, Follett) and US retailers (Amazon and Barnes & Noble).• Revenue grew from $0 to +$1.5 million.• Made sales presentations to key regional school and library wholesalers (Booksource, Children’s Plus, Gumdrop Books, Follett, and Classroom Library Company).• Established international distributors throughout the world for the trade and K-12 school/library market.• Developed and managed two International sales representatives covering Mexico, Central, and South America, Korea, South Africa, Asia, and China.• Developed and managed a set of independent sales groups to sell our titles directly to independent bookstores across the US.• Recruited and managed independent sales representatives who call on K-12 classrooms, school libraries, and public libraries across the US.• Led the implementation of the overall sales and marketing plan of approximately 20 trade frontlist books and 64 non-fiction books per season.• Reviewed and approved all marketing tactics including catalogs, e-mails, web, web advertising, social media and co-op advertising agreements.

Minneapolis, Mn

Recruited to direct the sales and marketing of books and e-books, to the college bookstore market, academic libraries, religious bookstores, national trade sales, independent trade sales, and individual consumers. I directed the day to day activities of seven sales and marketing staff for Fortress Press, the $4,500,000 academic and trade book publishing division for 1517 Media. Performance Highlights:• Responsible for the overall sales and marketing of 25 frontlist books per season including, revenue forecasting, budget preparation and the creation and implementation of the sales and marketing plan.• Supervised the International Sales and Foreign Rights Associate and approve all international and domestic rights agreements.• Directed the activities of our Textbook Adoption Sales Manager and created the textbook adoption sales and marketing plan to increase adoptions for key Fortress Press textbooks. • Made sales calls for frontlist and backlist titles each season to key national accounts (Ingram, Baker & Taylor, Amazon, Barnes & Noble, Barnes & Noble College, and Follett).• Managed an independent sales group to sell our titles directly to religious bookstores, independent bookstores, and college bookstores.• Reviewed and approved all marketing tactics including catalogs, e-mails, web, web advertising, social media and co-op advertising agreements. • Led the effort to convert Fortress Press frontlist and backlist titles to e-books. Identified e-book resellers, negotiated terms of agreement, and established procedures for staff on providing files and metadata to e-book resellers.

Hired to direct and manage the sales and marketing of books, journals, and subscription products for direct sales to churches, religious bookstores, academic bookstores, national trade stores, independent trade stores, international sales, and individuals. Responsible for the direct management of a marketing staff of nine people including a Marketing Manager and an outbound/inbound sales staff consisting of six individuals including a Sales Supervisor.Performance Highlights:• Developed, planned, and managed an expense budget of $700,000 with a targeted revenue budget of $9,000,000.• Led the marketing staff to prepare and implement a sales and marketing plan for 35–37 frontlist books per season, four journals, three B2B and individual direct mail products for the bookstore, church, school, academic and individual markets.• Developed a formalized outbound calling plan for Liturgical Press sales staff to appropriate accounts. Negotiated a representation agreement for Liturgical Press products for religious bookstores; recruited and hired independent sales representatives to call on independent bookstores to increase overall visibility and revenue for Liturgical Press products.• Launched Liturgical Press print-on-demand program (2002) to lengthen the life of backlist titles and to provide incremental income from older titles. Led the development and implementation of the e-book strategy for frontlist and backlist titles.• Led the implementation of an online marketing strategy by adding Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to supplement traditional marketing program and enhance our online advertising including, social media, banner advertising, Google Ads, and e-mail marketing programs.• Expanded the position to incorporate the selling of translation and domestic rights in 2005.

Directed the sales and marketing programs for the following channels: national trade sales, international sales and international licensing. Trained and managed 23 independent sales representatives, 25 international rights agents, and directed the duties of the Marketing Coordinator and Sales and Marketing Assistant. Led Hazelden’s largest retail sales channel.

Developed and maintained foreign & domestic partners to maximize revenue for all Hazelden products in foreign rights & domestic opportunities (e.g. foreign translation, mass market, book club, serialization, gift markets, promotional publishers, etc.). Developed and presented sales and marketing plans for all international distributors of Hazelden products (Canada, UK, Europe, Philippines, Australia, New Zealand, Hong Kong, etc.).

Managed the retail sales programs and wholesale distribution to the Canadian market which included the book trade, school and library, specialty markets, and special sales. Implemented and tracked all sales programs to US book trade accounts, trained and managed 6 independent sales representatives calling on the US book trade.

Outbound representative to hunting and fishing stores, sewing centers, hardware stores and sold frontlist and backlist titles that were created for these unique markets.

Territory representative to select Target stores in Minneapolis-St. Paul. Ordered frontlist and backlist books including latest hardcover releases, trade paperbacks and mass market titles.

Ba, English

Education record