Responsibilities• Lead the development and execution of the product vision and strategy for our Categories. measurement solutions including Marketing-mix modeling, Multi-touch Attribution, Sales Lifts, Incremental analysis• Aligning with the overall business objectives and customer needs• Collaborate with engineering, UX/UI, sales, marketing, and analytics teams to design, build, and launch products that deliver measurable value to our clients• Conduct in-depth market research to identify emerging trends, technologies, and opportunities in cross-channel measurement within the Retail space• Collaborate with key stakeholders to gather and prioritize product requirements and feedback, translating them into actionable product features and improvements• Define and analyze key performance indicators that inform the success of products, using data-driven insights to drive continuous optimization and innovation• Establish robust metrics and analytics frameworks to evaluate product performance, drive continuous improvement, and justify product decisions with data• Champion a culture of excellence in product development, advocating for best practices for costumers experience.• Serve as the subject matter expert for measurement, providing thought leadership and guidance to internal teams and external partners