Collaborated with industry experts in Public Sector, Healthcare, Retail, Manufacturing, Transportation and Services to capture key workforce management trends.Consolidated industry trends content into various forms of media that is used in sales presentations, social media ads, conferences and tradeshows.Lead periodic meetings with sales leaders and incorporate their feedback into content development. Published key closed/won and closed/lost opportunity details that have resulted increased MQL to SQL and SQL to closed/won conversions.

Contracted by leading SaaS, UCaaS, CCaaS companies to advise on go-to-market strategies, marketing campaign structure and sales lead management.Audited infrastructure and business processes related to revenue marketing activities.Made recommendations for improving lead conversion rates, scoring and attribution models.Hosted focus groups and thought leadership discussions that helped refine messaging and marketing tactics that increased volume of leads and conversion to closed/won business.

Developed marketing strategy and tactics that targeted strategic partner’s customers with the goal of generating leads for RingCentral AE’s, CAM’s and partners. Led weekly meetings with Strategic Partner, Mitel and members of their channel, marketing programs, operations and analytic teams. Managed deliverables to execute marketing campaigns that were owned by both RingCentral and Mitel. Collaborated with Business Development (BDR) team to develop outbound campaign to Mitel customers. Created email and phone scripts that conveyed the benefits of moving from legacy Mitel systems to RingCentral’s MVP solution. Company re-structuring moved team into sales support function which changed job function from marketing campaigns to sales enablement and execution. Currently meeting with all sales leaders to understand why a significant number of Mitel and Avaya opportunities are stalled. Making recommendations for how to improve sales processes and accelerate the lead to opportunity and opportunity to close process.

Responsible for the strategy and execution of integrated marketing campaigns that promoted 8x8’s cloud communication products and solutions.Coordinated efforts across product marketing, channel partners, operations, and sales organizations to deliver multi-channel, revenue generating campaigns.Defined messaging and audience for multiple campaigns and coordinated creation of content to reach those audiences.Engaged with 3rd party agencies to execute content syndication programs, live and on-demand events that contributed to campaign lead goals.Met weekly with Business Development team (BDR) team to discuss continuous improvements to lead quality and conversion rates.Provided requirements to analytics team for development of campaign dashboards and used conversion data to make improvements to campaign strategy and tactics.

Led planning and execution of global Lead Development Rep (LDR) program. Defined new LDR role as a marketing function which qualified sales leads in support of global sales teams. Expanded team from 3 to 10 LDR’s worldwide and increased annual revenue from qualified leads by $48.9m. Oversee systems integration and data management between CRM and Marketing Automation platforms – Eloqua, Salesforce.com, Sitecore.Increased sales lead conversion rates (MQL to SQL) from 6% to 27% by collaborating with sales organizations and implementing service level agreements and best practices that ensured timely sales lead follow up.Developed and tested new lead scoring model based on propensity to buy and recency and frequency of marketing activities.Reduced time to market from an average of 52 days to 35 days by evaluating and documenting all marketing campaign execution processes and making recommendations to senior management for improvements.Completed leadership training course based on curriculum developed by Thayer Leadership Development Group (TLDG).Lead weekly meetings between Global Sales Ops, Marketing and IT to prioritize lead management enhancement requests from Field Marketing, Product and Industry Marketing organizations.Project Manager for several key implementations which included GDPR data compliance.Responsible for all marketing deliverables associated with new product launches, press releases, customer emails and web content updates.Assist with marketing email execution process by creating email copy using HTML coding, Dreamweaver, Eloqua, Sitecore and other tools.

Optimize marketing automation platform to deliver marketing campaigns for clientele in Pharmaceutical industry.Manage a team of systems analyst that are responsible for executing email and direct mail campaigns.

Management of $750 million annual sales pipeline through demand generating and pre-sales activities.Optimized inbound phone, chat, social media and web forms as well as outbound tele-prospecting resulting in year over year increased customer satisfaction ratings and sales lead conversions.Responsible for defining lead qualification criteria and developing the lead distribution process for partner community and field sales account managers. Provided reporting and analysis of marketing campaigns and their impact on sales revenue to executive leadership.Business liaison to IT for major CRM implementations, which have included Siebel, Salesforce.com and Unica.Led multiple global RFP’s that included searches for new contact center service providers as well as new systems for CRM, online chat, customer surveys and language translation.Oversee a $4 million budget and manage the invoicing process between vendors and internal clients. Project manager for the consolidation of all North America and Latin America marketing contact centers which resulted in cost savings of $2.5 million in the first 18 months. Implemented global quality assurance programs to measure the performance of outsourced vendors. Managed relationships and oversaw business operations between outsourced contact center vendors, inside and outside sales channels and corporate marketing.Provided reporting and analysis of campaign results to determine impact on sales revenue.Executed sales lead generating campaigns for internal marketing organizations and external partners primarily focused on North America.