J.R. Griffin Email and Phone Number

• Lead and mentor high-performing digital marketing and social media teams, guiding them to create effective content and campaigns for various Fremantle shows, FAST channels and digital content, often by collaborating with network and platform partners. • Work alongside SVP, Marketing & Comms and SVP of Global FAST Channels to build and implement cohesive marketing, and social media campaign strategies for multiple direct-to-consumer channels. Includes overseeing on platform media… Show more • Lead and mentor high-performing digital marketing and social media teams, guiding them to create effective content and campaigns for various Fremantle shows, FAST channels and digital content, often by collaborating with network and platform partners. • Work alongside SVP, Marketing & Comms and SVP of Global FAST Channels to build and implement cohesive marketing, and social media campaign strategies for multiple direct-to-consumer channels. Includes overseeing on platform media spends in support of growing FAST Channels business.• Hit annual digital revenue goals by exploiting digital and social content on existing monetized platforms, while exploring and launching new opportunities. • Grow and optimize digital revenue and develop opportunities, partnerships, and new lines of businesses.• Build relationships and strategic partnerships with network & streaming partners and social platforms to keep Fremantle content at top of mind, and regularly collaborate and innovate with first-to-market programs that maximize ROI and awareness.• Work with internal teams to ensure alignment with overall business goals, including Marketing & Communications, Sales & Distribution, Sponsorship, Licensing and International divisions. • Leverage data analytics to track and measure the success of marketing campaigns, making data-driven decisions for optimization. Show less

• Set social and digital strategy for digital & social aspects of all Fremantle shows, and owned and operated digital properties.• Liaise with network & cable digital/social teams for all activities on our shows. Advocate for Fremantle interests and priorities with broadcasters, cable companies, digital platforms and other distributors.• Collaborate with show runners, networks, cable and syndication counterparts to enhance all digital/social aspects of Fremantle shows, bring new… Show more • Set social and digital strategy for digital & social aspects of all Fremantle shows, and owned and operated digital properties.• Liaise with network & cable digital/social teams for all activities on our shows. Advocate for Fremantle interests and priorities with broadcasters, cable companies, digital platforms and other distributors.• Collaborate with show runners, networks, cable and syndication counterparts to enhance all digital/social aspects of Fremantle shows, bring new ideas to the table and execute activations. • Focus on positioning Fremantle as a digital leader by identifying digital & social opportunities for improved brand recognition, outreach to new, fresh talent, and interfacing with technology leaders and vendors.• Pursue new commercial opportunities. Develop business cases for new digital revenue-generating initiatives.• Advise the commercial teams on digital/social opportunities for 360 deals.• Leverage partnerships with technology companies, social media platforms and other vendors to find revenue, subsidize show production costs and identify digital marketing opportunities. Show less

Versatile head of production and operations for digital agency/production company, responsible for managing 30+ member team of staff, freelancers and vendors. Produced digital products for numerous clients, including defining scope, managing P&L and more.• Launched numerous campaigns and websites for clients, including Kaiser Permanente, culinary expert Anne Willan, and Rigler Creative website.• Managed Every Body Walk! campaign for Kaiser Permanente, including running hub… Show more Versatile head of production and operations for digital agency/production company, responsible for managing 30+ member team of staff, freelancers and vendors. Produced digital products for numerous clients, including defining scope, managing P&L and more.• Launched numerous campaigns and websites for clients, including Kaiser Permanente, culinary expert Anne Willan, and Rigler Creative website.• Managed Every Body Walk! campaign for Kaiser Permanente, including running hub website, social media outreach, video production schedule and reporting to client. In 2012, increased campaign impressions by over 80%, tripled partner network and Facebook page audience and engagement, and grew Twitter followers by 30%.• Served as Production Manager on numerous shoots across the nation, including contributing to HBO documentary "The Weight of the Nation” and collaboration with Funny or Die which reunited cast of "The West Wing." • Secured talent, developed agenda and managed Digital Hollywood Content Summit, which brings together thousands of content creators, executives and companies for four annual events in Los Angeles and New York. Moderated panels as needed.• Launched company's publishing division, including producing digital and physical books, making vendor selection, developing marketing plans and creating royalty accounting procedures. Show less

Managed 24/7 team of 10 direct reports that developed, scheduled, programmed and delivered all new media content for the E!, Style and G4 networks to video syndication clients, MVPDs, worldwide wireless companies, mobile apps, network websites, iTunes, Xbox, Netflix, TV Everywhere clients and more.• In 2011, with team, delivered over 50 million video views per month for E!, reaching over 700 million cross platform video views, up +42% year-on-year.• Spearheaded development of… Show more Managed 24/7 team of 10 direct reports that developed, scheduled, programmed and delivered all new media content for the E!, Style and G4 networks to video syndication clients, MVPDs, worldwide wireless companies, mobile apps, network websites, iTunes, Xbox, Netflix, TV Everywhere clients and more.• In 2011, with team, delivered over 50 million video views per month for E!, reaching over 700 million cross platform video views, up +42% year-on-year.• Spearheaded development of proprietary CMS enabling programming department to grow into a 24/7 operation, add syndication partners with ease and deliver over 1,000 video segments per week, including popular news syndication series, E! News Now.• Managed staffing resources by shifting team's hours to meet division's demands, and reviewed weekly and daily analytics to improve ROI per partner.• Launched deals with EST partners (iTunes, Xbox, PSN, etc.), TV Everywhere-ready MVPDs and Netflix for three networks from conception to completion, generating millions of dollars in annual revenue.• Worked within business development team as lead content contact when on-boarding new partners to set up workflow and delivery procedures. Launched content with over 30 partners, including all YouTube channels, syndication to AOL properties and next-day TV Everywhere services.• Maintained external partner relations while assuring needs of internal teams such as show production, marketing and legal & business affairs were met to get best placement of content on partner sites, drive revenue and increase content and brand visibility. • Launched and programmed ongoing video for E! apps, including E! Online, Keeping Up With the Kardashians and Live from the Red Carpet.• Named Employee of the Month, May 2008 at Comcast Entertainment Group. Show less

Founding member of department, which evolved into multimillion-dollar video syndication and business development group. • Created strategy for shortform and longform video integration on company websites and VOD, EST and video syndication partners, including developing editorial voice, delivery systems and staff requirements.• Developed protocol for covering all major award shows, red carpet premieres and other live events to quickly distribute video content in… Show more Founding member of department, which evolved into multimillion-dollar video syndication and business development group. • Created strategy for shortform and longform video integration on company websites and VOD, EST and video syndication partners, including developing editorial voice, delivery systems and staff requirements.• Developed protocol for covering all major award shows, red carpet premieres and other live events to quickly distribute video content in highly-competitive entertainment news marketplace.• Built team from ground up, hiring new staff and developed existing team members for career advancement within company. Show less

Edited popular entertainment website by overseeing movie, music and TV reviews, network programming initiatives, original online features and more.• Served as member of editorial team during various sitewide upgrades and two complete site redesigns. • Pioneered video integration into website, creating site's first multimedia section and video content.• Created multiple website packages and microsites, including Live from the Red Carpet online integration for award shows… Show more Edited popular entertainment website by overseeing movie, music and TV reviews, network programming initiatives, original online features and more.• Served as member of editorial team during various sitewide upgrades and two complete site redesigns. • Pioneered video integration into website, creating site's first multimedia section and video content.• Created multiple website packages and microsites, including Live from the Red Carpet online integration for award shows such as the Academy Awards, Emmys, Grammys and more. • Managed editorial calendar, including budgets for 30+ freelancers. Show less

• Ran production of a monthly, regional music magazine that covers local, national and international acts of all genres by overseeing staff of more than 40 writers, photographers, designers, assistants and interns.• Established and maintained relationships with record labels, publicists, managers, promoters and bands to organize content for publication.• Other duties included writing, editing, design, marketing, public relations, distribution and creating and maintaining office… Show more • Ran production of a monthly, regional music magazine that covers local, national and international acts of all genres by overseeing staff of more than 40 writers, photographers, designers, assistants and interns.• Established and maintained relationships with record labels, publicists, managers, promoters and bands to organize content for publication.• Other duties included writing, editing, design, marketing, public relations, distribution and creating and maintaining office computer network. Show less