Joe M. Email & Phone Number

Washington, DC, US

Charleston, SC, US

• Lead Agile Release Train team (4 members) supporting U.S. Navy digital products within SAFe 6.0 framework
• Conduct and lead product discovery, validation, wireframes and sample mockups to meet Navy program's objectives
• Produced strategic artifacts for Navy Senior Leadership to drive adoption of products to meet organizational objectives
• Managed all client relations and interactions to produce a successful client relationship resulting in consistent requests for additional derivative products
• Managed monthly deliverables cadence and billing for team to ensure proper accounting, sales and client satisfaction

Rockville, Maryland, US

• Cultivated cross-departmental growth and experimentation culture
• Increased checkout flow conversions by 50% through A/B testing in 30 days
• Optimized customer acquisition channels, boosting phone traffic by 16% in 30 days
• Enhanced web navigation and CTAs, resulting in 192% booking flow traffic increase in 14 days
• Coordinated product, operations, finance, support, executive and engineering efforts across teams resulting in a transparent and data-driven roadmap

Arlington, VA, US

• Led team of five across Design and Product units
• Established rigorous hiring process for Product unit, maintaining 99% rejection rate
• Hired two high-performing Product Managers, driving 5% LTV increase and 27% new product adoption
• Implemented quarterly OKRs for Product unit, achieving 57% success rate
• Collaborated with QA to improve cross-unit documentation, reducing defects by 5%
• Fostered evidence-based decision-making culture, cutting unnecessary feature requests by 60%

Arlington, VA, US

• Sandbox Family Communications is dedicated to providing secure lifestyle management solutions to the military, veterans and their families.
• Improved flagship purchase funnel, increasing conversions by 5% and reducing support tickets by 50%
• Launched new features with 40-60% margins, driving 196% YoY revenue growth in 2018 and 102% in 2020
• Expanded core checkout funnel, resulting in 38% annual increase in add-on purchases
• Implemented user-activity email series, achieving 42% open rate and improving retention by 5% annually
• Developed win-back campaigns, converting 44% of targeted users (250,000+ annually) within two days

Arlington, Virginia, US

• Led agile team in weekly sprints and maintained product backlog to enhance InGo web app
• Leveraged 250 surveys, NPS scores and 800 support tickets to set product vision and roadmap YoY
• Crafted mockups, scoped user stories, defined requirements, and acceptance criteria
• Entrepreneurial ability to identify and prioritize business and product needs
• Developed 15 standard operating procedures to speed and ensure quality product deployment
• Crafted 6 e-mail automation series that retain a 55% open rate on average

Arlington, Virginia, US

• Devised on-boarding experience resulting in 200% increase of product shipped after one month
• Implemented documentation protocol, decreasing product installation time by 25%
• Invited as social media marketing expert and spoke as a panelist at industry flagship event
• Crafted online certification training course producing 16 certified installers in 8 countries
• Devised 5 lead funnels based on most-trafficked web pages, resulting in 190% lead increase YoY
• Mentored sales staff and customer success teams resulting in 10% increase in YoY sales

Chantilly, Virginia, US

• Led redesign efforts of online scheduling tool based on over 100 surveys and internal feedback
• Crafted branding and redesign efforts for core product (Inspection report) to over 40,000customers annually
• Devised tactical marketing plans and all collateral, both digital and print for campaigns

• Founded web design agency and managed business operations such as writing contracts,marketing, pricing, accounting and new business development
• Educated and trained clients on CMS’s, Google Analytics, WordPress, Stripe and Squarespace

Washington, District Of Columbia, US

Mentor young boys from ages 6-12 in basic reading, grammar and math skills. These kids tend to struggle in school with some subject, so we mentor as much as we can, one on one. In addition, we also teach character values and participate in team sports. The program runs every fall and spring, coinciding with the academic year.

Arlington, Virginia, US

• Named company’s flagship product and directed marketing practices.
• Designed entire branding package - colors, fonts, imagery, storyboards and logo mark.
• Developed investor presentations, graphics and story boarding.
• Pitched venture capitalists for seed funding and CEOs for joint ventures.
• Developed user interface of web application along with corporate website.

• Developed original content and reported on industry events under strict deadlines
• Proofread magazine (120+) pages for grammar errors, layout issues, photo placement monthly
• Provided marketing in direct customer environment at 10 trade shows and industry events in the following states: Florida, North Carolina, South Carolina, Virginia, West Virginia, California and Pennsylvania
• Published sports photographer of over 60 sports and candid images

Uxbridge, West London, GB

Ensure product on sales floor remained at adequate levels during off peak times (non-sale) and peak times (on-sale). Inventory management skills critical in maintaining stock levels throughout the duration of sales. Organizational skills in setting up promotional displays of products during sale times, discipline and personal motivation also required job.

Manassas, Virginia, US

Assemble various types of computer chassis to specifications depending on customer order. Ensure quality management and timely completion of deliverables and packaging.

Marketing, Economics

Management, Financial Management, Business Management And Strategy, Managerial Economics

Product Management, Product Management

Education record